Does Your Public Relations Firm Do All This For You?
If your PR firm is not providing all or most of these services then, dear client,you're getting robbed.
Here are just some of the things a good PR firm does, or should dofor its clients:
Builds comprehensive media lists.These lists comprise national consumer and trade press, particularly media targeting appropriate markets and communities.TMG creates an evolving media catalog by researching and selecting what reporters and bloggers are best targets for client stories. We develop and customize new angles, explore rankings, awards and authoring opportunities; spot light client experts and achievers in both traditional mainline and online publications.
Constructs regional media game-plans targeting regional communities.
Collects customer testimonials and build case studies for targeted media pitches.
Announces news, from new hires, to new acquisitions, growth numbers, accomplishments, etc.; we keep clients name and band circulating in the media.
Mirrors our national PR efforts with the Hispanic media and in other languages.
Sets up speaking opportunities and meetings, reaching out to organizations to help educate the public. Positions key client executives as industry experts for national and international business profiles.
Monitors our extensive media resources for potential interview opportunities. TMG subscribes to the top PR resources and is able to tap into the working stories of many national reporters.
Covers clients' businesses 'like a reporter' finding hidden gems and stories that will be attractive to media nationwide.
Out-thinks the potential competition. There is no reason competitors should be get air time and ink, when media should be getting their sourced information from our client experts.
Creates news to attract media to attend and cover client events, activities and milestones. Maybe it's an anniversary, a business angle, maybe we showcase a winning strategy.
Media Trains client representatives and spokespersons so they will deliver the most appropriate and powerful messages for media opportunities we create.
At TransMedia Grouphttp://www.tramsmediagroup.com, we also recommend and recruit organizations for strategic partnerships, charity tie-ins, fund raising, etc.
TransMedia Reports regularly to clients on progress, new initiatives, media placements through a combination of weekly updates, bi-monthly strategy conference calls, daily calls, monthly face-to-face progress reports.
If you're PR firm is not delivering all that, you need to do maybe do something about it, or look for another firm.