Tweet

Does Your Public Relations Firm Do All This For You?

Guest post by: Thomas J. Madden

Article Overview: Here are some of the services you should expect from your PR firm.

Does Your Public Relations Firm Do All This For You?

If your PR firm is not providing all or most of these services then, dear client,you're getting robbed.

Here are just some of the things a good PR firm does, or should dofor its clients:

Builds comprehensive media lists.These lists comprise national consumer and trade press, particularly media targeting appropriate markets and communities.TMG creates an evolving media catalog by researching and selecting what reporters and bloggers are best targets for client stories. We develop and customize new angles, explore rankings, awards and authoring opportunities; spot light client experts and achievers in both traditional mainline and online publications.

Constructs regional media game-plans targeting regional communities.

Collects customer testimonials and build case studies for targeted media pitches.

Announces news, from new hires, to new acquisitions, growth numbers, accomplishments, etc.; we keep clients name and band circulating in the media.

Mirrors our national PR efforts with the Hispanic media and in other languages.

Sets up speaking opportunities and meetings, reaching out to organizations to help educate the public. Positions key client executives as industry experts for national and international business profiles.

Monitors our extensive media resources for potential interview opportunities. TMG subscribes to the top PR resources and is able to tap into the working stories of many national reporters.

Covers clients' businesses 'like a reporter' finding hidden gems and stories that will be attractive to media nationwide.

Out-thinks the potential competition. There is no reason competitors should be get air time and ink, when media should be getting their sourced information from our client experts.

Creates news to attract media to attend and cover client events, activities and milestones. Maybe it's an anniversary, a business angle, maybe we showcase a winning strategy.

Media Trains client representatives and spokespersons so they will deliver the most appropriate and powerful messages for media opportunities we create.

At TransMedia Grouphttp://www.tramsmediagroup.com, we also recommend and recruit organizations for strategic partnerships, charity tie-ins, fund raising, etc.

TransMedia Reports regularly to clients on progress, new initiatives, media placements through a combination of weekly updates, bi-monthly strategy conference calls, daily calls, monthly face-to-face progress reports.

If you're PR firm is not delivering all that, you need to do maybe do something about it, or look for another firm.

Related Articles
  Is Your PR Firm Right For You?
  Public Relations Is Not Just For PR Pros
  A PR CONCEPT BORN OUT OF THE RECESSION!
  How to choose a publicist
  Why Hire a Public Relations Firm
  PR News You Can Use
  Public Relations is More Than Just News Releases
  What To Do When Public Relations Fails
  Why use PR
  Should I Handle My Own Public Relations Campaign
  Banning Gossip in the Office
  Public Relations Firm
  Handling Rejection from the Media!
  Why Do I Need Public Relations?
  Advertising and Public Relations
  What the Heck is Public Relations Anyway?
  How hiring a PR firm can produce business for franchises
  How to Get More Clients - NOW!
  Your PR Doctors Ten Top Reasons That Tell Yout Its Time to Hire a Publicist or Public Relations Firm
  Choosing the Right PR Firm For You

Article Tags: media, media resources, news, PR services, publicity, speaking opportunities



Related Forum Posts
New Small Business Topic - Hello everyone, I'm on the lookout for new topics to add to my site. We just launched a Franchising section and are planning Human Resources section. Do you have any thoughts for a new section? Here's a list of what we currently have: Angel Investors Branding Bank Loans Business Coaching Business Plan Franchises (New) Insurance Legal Marketing Public Relations Sales Small Biz Loans Venture Capital
Find Me Customers and Get 25% of New Client's Bill - I run Egg Marketing & Public Relations, a marketing and public relations firm. I am looking to grow my business through a viral affiliate marketing campaign, and I need your help. If you know someone (or can find someone) who needs marketing assistance for their business, I'd love to take them on as a client. My firm can: *create marketing plans and strategy *write web and marketing copy *write and distribute press releases *create enewsletter and email campaigns For every new client you bring me, I will give you 25% of their billable hours. For example, my average monthly consultation fee is $1000. That's $250 per month for the life of the client relationship just for a referral! I can provide you information and resources to help you. If you're interested, contact me at smpayton@eggmarketingpr.com and let me know where you're based and how you would go about spreading the word to get new clients for Egg.
Re: What is your Business? - We are running a Online Marketing Firm and we have some good clients to which we are offering a complete Digital Marketing strategy like Search, Mobile Marketing, Branding and Design. I think in Online Marketing company online presence can be a wining factor for the success of the company.
Library to Meet - Has anyone ever tried the Public Library? they have meeting rooms there too and Toronto has over 30 locations with Free Wireless Internet.
Public Speaking and Presentations - Hi all, I am a local business women who does not travel...but would love to be a resource for anyone needing help or suggestions on speaking/presentations and just plain old communications on the platform and off...I've recently had some training by two former World Champs of Public Speaking...It was the best weekend of my career life. Annette


Share this article with your friends. Fund someone's dream.

Leave a comment below or share on the left and you'll help support entrepreneurs in Africa through our partnership with Kiva. Over $50,000 raised and counting - Please keep sharing! Learn more.

Newsletter

Get advice & tips from famous business
owners, new articles by entrepreneur
experts, my latest website updates, &
special sneak peaks at what's to come!

Name:
Email:

Popular Articles

••••••>SEO Tip Of The Day: HTML Validation

Coaching Tip: Identify Your Core Values

Web Design in 30 Minutes - Can this be Right?

Suggestions

Email us your ideas on how to make our
website more valuable! Thank you Sharon
from Toronto Salsa Lessons / Classes for
your suggestions to make the newsletter
look like the website and profile younger
entrepreneurs like Jennifer Lopez.