ENTREPRENEUR STEVE GIORDANELLA IS WALKING ON AIR THESE DAYS (OR MAYBE WATER) AFTER OLYMPIC GOLD MEDALIST DARA TORRES CREDITS HIS OLYMPIC GOLD AMINOS FOR HELPING HER TO BECOME OLDEST FEMALE EVER TO COMPETE IN OLYMPICS

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IS BIGGER BETTER IN PR? - By Thomas J. Madden

Olympic Gold Medalist Dara Torres surprised the sports and entertainment world recently when she announced she will compete in the 2012 Olympics, making her the oldest female athlete ever to do so. In 2012 she will be 45 years old.

She made the announcement recently on LIVE!with REGIS and KELLY where she dropped by to talk live about her new book "Gold Medal Fitness."

Her announcement visibly stunned Anderson Cooper and Kelly Ripa, co-hosts of the popular syndicated morning talk show. News that she will be the oldest female athlete ever to compete in the Olympics drew loud applause from the live studio audience. Cooper congratulated her and called her an inspiration to women everywhere.

Torres was scheduled to discuss her new book "Gold Medal Fitness" when instead she sprung the news on Cooper, standing in for co-host Regis Philbin, that she had decided to get back into the swim of Olympics competition for the 2012 Olympics.

Torres credited her speedy recovery from knee surgery and her current overall fitness, health and stamina to Amino Acid and other supplements from Fitness Nutrition she takes regularly. Torres stressed that today Olympic athletes must stay vigilant and be extremely careful about the purity of nutritional supplements they take.

All Fitness Nutrition products are tested by Informed-Choice and guaranteed to be free of banned substances. All are made in USA, contain pure ingredients and have no additives.

Informed-Choice is an independent testing and certification program which screens supplements for banned substances in sport, such as steroids and stimulants. Products include Gold Medal Aminos, Amino Acid Complex and DarBar Recovery Snacks containing 23 vitamins and minerals, all scientifically formulated for speedy recovery after workouts

As the first US swimmer to compete in four Olympic Games, Dara set three World records and won nine Olympic medals, including fourgold. In the Sydney Olympic Games, Dara won gold in the 400m freestyle and 400m MR and bronze in the 50m freestyle, 100m freestyle, and 100m butterfly. In the 2006 Masters Nationals, she broke a world record and in 2007 broke her own American Record in the 50 Freestyle.

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IS BIGGER BETTER IN PR? - By Thomas J. Madden

About the Author: Thomas J. Madden

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Tom Madden is the founder and CEO of TransMedia Group, one of the world's leading independent PR firms serving clients worldwide since 1981. He has held top executive positions at ABC and NBC,where he was Vice President, Assistant to the President, then Fred Silverman. For his exploits in broadcasting and PR, he has been profiled in Time Magazine, Forbes and The Wall Street Journal. Speeches he wrote have been reprinted in The New York Times and Vital Speeches of the Day. Among awards he has received are a "Bronze Anvil" from The Public Relations Society of America. He is the author of SPIN MAN and King of the Condo. email: TMadden@transmediagroup.com 561-750-9800 Ext: 211
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ENTREPRENEUR STEVE GIORDANELLA IS WALKING ON AIR THESE DAYS (OR MAYBE WATER) AFTER OLYMPIC GOLD MEDALIST DARA TORRES CREDITS HIS OLYMPIC GOLD AMINOS FOR HELPING HER TO BECOME OLDEST FEMALE EVER TO COMPETE IN OLYMPICS

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