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FROM ENVIRONMENTALLY-FRIENDLY BULBS TO DISASTROUS SPILLS

Guest post by: Thomas J. Madden

Article Overview: PR firms are accustomed to publicizing the good, the bad and the ugly. Some will say this is a self-serving, self-promoting, but the point I want to shed light on here is that it's breathtaking how many spotlights you can get an innovative product into.

FROM ENVIRONMENTALLY-FRIENDLY BULBS TO DISASTROUS SPILLS

PR is no bed of roses. In fact, stories with a less sweet scent are a lot easter to market to media with noses for negative news. When the BP oil spill turned the Gulf of Mexico into a lifeless brownish lake, TransMedia promoted "BP BLOWS" t-shirts worldwide, including in London where hundreds of protestors wore them at a rally in front of BP headquarters, which got global press. It's the same thing with negative political ads. They attract more attention and usually get more results. With the flood of them in the past election, it's no wonder so many of us are voting for the least undesirable candidate? However, one area is an evergreen of positivism when it comes to media interest. And these are stories that are environmentally friendly. Give me an energy saver, a brighter idea and I'll get you a ton of press. From 2000 to present, TransMedia Group ()has helped to brighten the media environment by promoting innovative, energy-saving products. We were one of the first PR firms in the country to aggressively promote compact fluorescent lightbulbs. We also helped to brand O*ZONElite, a titanium dioxide-coated, energy efficient 23-watt lightbulb that effectively eliminates bacteria, viruses, fungi, mold, smoke and odors from the air. We even created "The Greenie Award" and gave it to ourselves. We still own the doman www.greenieaward.com. Here are just a few of the endless amount of hits we got for one little light bulb. American Fitness Gym Germs - Killer Bulbs “Experience clean, germ free air in your gym, lounge, restrooms and changing areas by simply turning on the lights.” Bird Talk magazine O•ZONELite™ was featured in the buy buy birdie- stuff for you and your bird section Boca Raton News - A Bright Idea! Let O•ZONELite™ rid your home of airborne bacteria, viruses, fungi and even mold spores. Energy efficient as it neutralizes smoke and odors. Cats & Kittens Magazine - O•ZONELite™ was featured in a full-page photo and feature. Dallas Morning News - Delight dads with doodads- O•ZONELite™ was featured in a full-page feature on new gizmos that make much-appreciated gifts for Father’s Day. Dog & Kennel Magazine O•ZONELite™ ™ was featured in a full-page photo and feature. Dog Fancy Magazine A Brighter Home-- "O•ZONELite™ ™ lasts eight times longer than the average light bulb and can fit in almost anywhere you might use a standard incandescent bulb." First Magazine - O•ZONELite™ was featured in the health section. Fitness Magazine - O•ZONELite™ was featured in a full-page photo and feature Florida Trend Magazine Shedding Light- “ O•ZONELite™ helps cut down on airborne bacteria, mold and odors.” GM PRO, Greenhouse Management & Production Greenhouse light- “ O•ZONELite™ offers the closest replication to natural sunlight.” Greenhouse Business Magazine O•ZONELite™ was featured in this magazine for earning the ENERGY STAR seal of efficiency. Healing Lifestyles & Spas Magazine Recipe for a Healthy Kitchen- O•ZONELite™ “when illuminated, it helps eliminate bacteria, smoke and odors from the air,” Hotel & Motel Management Magazine www.hotelmotel.com Odor busters keep rooms smelling fresh, guests happy “Hotels are using a barrage of products to control offensive odors, especially smoke, because they are one of the most common guest complaints.” IEEE Spectrum Magazine A Better Light Bulb?- O•ZONELite™ was featured in the Tomorrow’s Technology Today section I Love Cats Magazine O•ZONELite™ was featured in this magazines what’s new section Miami Herald - See the Light to Your Health “New light bulb promises to remove dust, germs and bacteria from homes. Relief for allergy suffers, promising to kill airborne bacteria.” Natural Home Magazine - O•ZONELite™ was featured as an ‘Editor’s Pick’ online at naturalhomemagazine.com. New York Post - Doggone Clean- Pets and your fight against dust bunnies It turns out that cats are sensitive to household allergens but, wit O•ZONELite™, you can purify your home’s air while saving energy. Palm Beach Post - O•ZONELite™ Photo and the caption: ‘Lights On, Smells Off’: O•ZONELite™, developed by a Deerfield Beach company, is coated with titanium dioxide…” O•ZONELite™ ‘GOOD NEWS - A Bright Gift’ as the American Red Cross Greater Palm Beach Area Chapter received 100 free O•ZONELite™ bulbs to help fight mold in the wake of Hurricanes Frances and Jeanne. Pet Age Magazine “O•ZONELite™ eliminates pet odors and kills airborne bacteria, viruses, fungi and mold.” Pet Business NEW PRODUCTS - O•ZONELite™ “O•ZONELite™ is the first light bulb to actually kill airborne bacteria, germs, fungi, mold, mildew, smoke and odors.” The Philadelphia Inquirer - Oh, happy day: Having an actual excess of storage- Fragrant bulbs O•ZONELite™ was featured in the Quick Fix column Pipes and Tobacco - O•ZONELite™ was featured in the ‘PipeStuff’ Popular Science THE GOODS 20 Seriously hot products that (almost) speak for themselves “O•ZONELite™, coined the ‘Mite-Fighting Light’…one of the Top Twenty Hot New Products of the Year.” PRWEEK Adding excitement to everyday items- O•ZONELite™ makes it clear that you can creatively launch an everyday product. Real Simple Magazine O•ZONELite™ was featured in the life/home/body/soul section RNN TV-Golden’s Gadgets TV Segment from Gadget Guru Josh Golden Rooms Chronicle O•ZONELite™ air purification system cleans air by just flipping the light switch- “Many hotels have implemented O•ZONELite™ technology into their rooms to guests, to neutralize offensive odors and to minimize the consumption of incandescent lamps.” Share Guide - O•ZONELite™ was featured in the ‘Healthy Products’ review pages. Smart Home Owner Magazine ON THE HOME FRONT Your Nose Knows “You expect a light bulb to help brighten a room, but you don't expect it to clean the air. However, the O•ZONELite™ does just that.” Smoke Magazine - www.smokemag.com O•ZONELite™ Smokeshop Magazine - O•ZONELite™ Kills Odors O•ZONELite™ Featured South Florida Business Journal - Beam Away Odors & Germs O•ZONELite™ is currently featured online at southflorida.bizjournals.com. South Florida Sun-Sentinel - Hoping to zap those microbes- O•ZONELite™ is marketing a product that is supposed to “enlighten” consumers while it zaps nasty microbes and neutralizes odors.” The New York Times - www.nytimes.com O•ZONELite™ was featured in their ‘Home’ Spores and Smells Be Warned: We'll Leave the Light on for You A light bulb that helps allergy sufferers and people who own smelly dogs? O•ZONELite™, developed by David deMartino, a lighting manufacturer, is said to destroy bacteria and odors…. The Sun - O•ZONELite™ Bright Idea for Purifying Your Home- Tobacconist - O•ZONELite™ Featured: “O•ZONELite™ is a titanium dioxide-coated, energy efficient 23-watt light bulb that effectively eliminates bacteria, viruses, fungi, mold, smoke and odors from the air when it is used.” Trailer Life - O•ZONELite™ was featured in the what’s new section. USA Radio Network USA Radio Network feature O•ZONELite™ feature as heard on the USA Radio Network USA Today - O•ZONELite™ A new light bulb goes on- and those household odors disappear. Vegetarian Times - O•ZONELite™ was in the ‘Eco Kitchen’ Veggie Life - O•ZONELite™ was featured in the ‘Greens and Goods’ Wellness Bound Magazine - O•ZONELite™ Offers Energy Savings & Environmental Solutions- O•ZONELite™ reports that if the entire American public used just one O•ZONELite™ energy saving light in their home, it would be the equivalent of removing one million cars from the road.” Woman’s World Magazine - Light up your life!- O•ZONELite™ can fit into any standard lamp. Amazing, huh?

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Article Tags: bright idea, bulb, compact fluorescent lightbulbs, energy saving, environmen, Greenie Award, innovation



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