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With sales of its talked-about hair products soaring across Europe and North America, GKhair's entrpreneurial founder and CEO from Brazil, Van Tibolli, is fulfilling his life-long dream of owning a global business. Recently he turned to TransMedia Group ( to publicize its revolutionary signature treatment, Global Keratin Hair Taming System with Juvexin™, and line of hair care products with Juvexin™. The GKhair system restores hair by repairing damage and providing long-term conditioning and protection, while shortening styling time. "GKhair is the first and only company to harness the superior beauty benefits of Juvexin," says Brazilian born Van Tibolli, Founder and CEO. The only keratin compound that enhances the condition of all hair types, Juvexin™ is a breakthrough blend of proteins derived from New Zealand sheep wool. The long protein chains of Juvexin™ closely mirror the hair's own keratin structure, allowing Juvexin™ to bond with the hair and wrap around the cuticle to repair and protect, while penetrating the cuticle to nourish each strand. Transforming hair from the outside in, Juvexin™ provides beautiful, smooth, revitalized hair every day, and reduces the time devoted to styling and maintenance. "We selected TransMedia Group as we are impressed how effective they are in generating national media exposure, as well as their overall achievements in promoting innovative beauty products and services," states Van Tibolli, Founder and CEO. TransMedia Group said it will conduct national campaigns that will position GKhair as the international leader in innovative hair care and promote its acclaimed GK Hair Taming System with Juvexin™, as well as its new collection of after care products. "GKhair's unique system appeals to millions of active and busy women who want beautiful hair with less time devoted to styling. GKhair offers three Hair Taming formulations – Light Tame, Medium Tame and Full Tame - that can be customized for all hair types and textures. GKhair's superior after care products were designed to maintain the life of the salon treatment, but when used on their own, will also boost strength and manageability. We are excited to help position GKhair as the undisputed leader in this industry." says Kim Morgan, Senior VP at TransMedia.

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