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O'Dwyer's Names TransMedia Group One of Top 40 Firms in Celebrity/Entertainment Publicity and Among Top 20 in Fashion

Guest post by: Thomas J. Madden

Article Overview: Associating your name with celebrities helps glamourize your business

O'Dwyer's Names TransMedia Group One of Top 40 Firms in Celebrity/Entertainment Publicity and Among Top 20 in Fashion

For a firm that doesn't specialize in celebrity and entertainment publicity, TransMedia Group sure has a knack for creating a star-studded spin. In the upcoming December issue of O'Dwyer's, the PR industry's major trade publication, the Boca-Raton-based international PR firm is ranked as one of the top 40 firms in the country in Entertainment PR. From its inception 30 years ago, TransMedia Group has a long list of celebrities it has represented, from Kathryn Crosby, wife of Bing Crosby, and actress Elke Sommer, fashion designer Pierre Cardin and artist LeRoy Neiman, to currently Suzanne Sommers, with whom TransMedia will be working in Las Vegas where she will be a keynote speaker at the World Anti-Aging Congress and Exposition hosted by the American Academy of Anti-Aging Medicine. TransMedia's publicists have worked with Geraldo Rivera, Shirley MacLaine, Elmore Leonard, Charles Grodin and Richard Chamberlain, Jaques Pepin, Paul Prudhomme, Martin Yan, Barbara Kafka and The Frugal Gourmet. TransMedia Group's chairman and CEO as well as author of "Spin Man," Tom Madden, got his start traveling with celebrities at ABC and NBC, where he was the #2-ranked executive under then CEO Fred Silverman. His experience working in the entertainment industry helps to give his celebrity clients a competitive edge. Currently, TransMedia Group works with client Fitness Nutrition's spokesperson, 12-time Olympic swimming medalist Dara Torres, who made history during the Beijing Olympics as the oldest US swimming medalist at age 41. TransMedia Group works with one of the nation's leading female drag-car racer, Alexis DeJoria, daughter of the head of John Paul Mitchell Systems, John Paul DeJoria, and has represented top Indy car racers and other sports celebrities.

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Article Tags: celebrities, Hollywood, Olympics, publicity, spokespersons, star struck, stars



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Re: Fashion - Nana, At you choice you may choose to research the fashion industry a bit more. There is obviously a Business side to it as well as a creative side to it. Find out all the types of roles that exist in the industry. Some that come to mind merchandiser, Window dresser, floor plan organizer (someone needs to determine the layout of a retail store to best sell the goods), fashion consultant (Yorkdale mall has fashion consultants that take you around and tell you what looks great on you - you also get a cut from the sales). This is what I've observed from the business side, you may know more. All these roles I've written about will help you grow as a business person and make the contacts in the industry...possible stepping stones. But further more you'll also notice that you need to develop some business acumen possibly tailored to the fashion industry. When I was at Ryerson I knew I wanted to be an entrepreneur someday too. I knew I needed some basic business courses to get a foundation to build from. I was in a Tech/Business Major (I'm sure Fashion has something similar - Fashion/Business Major) and then started to create my own minor. Here are some of the courses I took: Marketing, Law, Entrepreneurial, Management, consulting.. and a few more . Also, I'm sure that within the Fashion Major there are also courses you have to take where you can use your creative side and create designs. Typically within a Major there are focuses you can choose - ask the program coordinator. Your next step is to do some research. 1. Visit Commercial retail outlets like H&M, Banana Republic, or jacob. Tell the Manager your doing some research for University and would like to know what types of Corporate roles exist aside from the roles on the retail floor (like sales associates). If she asks you to elaborate then you can use some of the roles I mentioned above. 2. With this information in hand you can visit the Ryerson Fashion department and inquire with the Program Coordinator on what focus within the Fashion Degree would help you the most. In my program there were 5 different focuses within the Tech/Business program. Just a quick aside. A good friend of mine too has a dream of fashion. he want to create a niche fashion line tailored to skinny men (I can't mention the style). He's in Business school but not in the Fashion program... He's in International Business but all his Minor courses are tailored to running a successful business ... similar to the ones I mentioned above for myself. I have no doubt in my mind he'll make it 'cos his vision is that strong.
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