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Piudali, an Organic Skin Care Line From the Amazon, expands to the U.S.



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IS BIGGER BETTER IN PR? - By Thomas J. Madden

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Piudali, a natural, organic, and eco-friendly skin care line containing ingredients from the Colombian Amazon rainforest, will introduce their product line to U.S. consumers. Piudali was brought to the U.S. market by Nutritional Products International. TransMedia Group said it will conduct a national campaign that will publicize and position Piudali Natural Skin Care products as "the gold standard" in all-natural, organic skincare. "Their unique product line appeals to the million of consumers who are searching for a skincare line that is ecologically and socially sustainable, and organic, while containing only the highest quality, most-effective ingredients," says Kim Morgan, Senior VP at TransMedia. Piudali co-founders, Martha Neira & Myriam Moya, both pharmacists and elected members of the Colombian Association of Skin Care Science & Technology, have spent a considerable amount of time in the Colombian Amazon rainforest. They have had the unique opportunity to build a close relationship with the indigenous communities throughout the Amazon, specifically the Uitotos community. Their relationship with the Uitotos has afforded them access to their main ingredient, Amazon Peach Palm, a tree which produces 'super fruits' packed with essential fatty acids and antioxidant vitamins A, C, and E. The oil extracted from this fruit has exceptional penetrating power, enabling its antioxidant, anti-aging and regenerative nutrients to reach the deepest skin layers.


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IS BIGGER BETTER IN PR? - By Thomas J. Madden

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About the Author: Thomas J. Madden

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Tom Madden is the founder and CEO of TransMedia Group, one of the world's leading independent PR firms serving clients worldwide since 1981.  He has held top executive positions at ABC and NBC,where he was Vice President, Assistant to the President, then Fred Silverman. For his exploits in broadcasting and PR, he has been profiled in Time Magazine, Forbes and The Wall Street Journal. Speeches he wrote have been reprinted in The New York Times and Vital Speeches of the Day. Among awards he has received are a "Bronze Anvil" from The Public Relations Society of America. He is the author of SPIN MAN and King of the Condo.  email: TMadden@transmediagroup.com 561-750-9800 Ext: 211
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