Please Someone Shoot These Buzzwords!

Guest post by: Thomas J. Madden
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IS BIGGER BETTER IN PR? - By Thomas J. Madden

G.B. Shaw once observed that Americans and British are one people divided by a common language. In America you might say entrepreneurs are one species divided by trite words and phrases describing their "really big" ideas. In our wonderful English language there are words and phrases used over and over, in fact "over and over" is one of them that are so tired and cliche that in this "day and age," which is another one, they should be taken out and shot or at least put into a nursing home as they are too weak to do our communications any good. One exception, please. You may delete "Spin" from your vocabulary, but I'd as soon like to reserve that one for myself as it's the title of my book "Spin Man." Another one that can "bite the dust" is "leading" as in "a leading manufacturer of drek." "Synergy" is borderline; but anyone quoted saying "wow" should be prosecuted; worst offenders are "cutting edge," and all the bleeding that trite phrase has caused over the centuries. Other blaggards are "crowning achievement" and "very." Also deserving capital punishment are "end-to-end," and if I hear or read about one more person or firm "excited" about something, I may throw up from all the excitement. More words and phrases ready for the chopping block are first mover, leading edge, leading provider, mission critical, new paradigm, robust, seamless, solutions, state-of-the-art, thrilled, turnkey, world class. So let's get the "lead out" and get off those tired old word horses.

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IS BIGGER BETTER IN PR? - By Thomas J. Madden

About the Author: Thomas J. Madden

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Tom Madden is the founder and CEO of TransMedia Group, one of the world's leading independent PR firms serving clients worldwide since 1981. He has held top executive positions at ABC and NBC,where he was Vice President, Assistant to the President, then Fred Silverman. For his exploits in broadcasting and PR, he has been profiled in Time Magazine, Forbes and The Wall Street Journal. Speeches he wrote have been reprinted in The New York Times and Vital Speeches of the Day. Among awards he has received are a "Bronze Anvil" from The Public Relations Society of America. He is the author of SPIN MAN and King of the Condo. email: TMadden@transmediagroup.com 561-750-9800 Ext: 211
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Please Someone Shoot These Buzzwords!

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