PuntoMio Expands Online Shopping Capabilities for Consumers and U.S. e-Tailers in Latin America

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IS BIGGER BETTER IN PR? - By Thomas J. Madden

SkyShop Logistics, Inc. (OTC Bulletin Board: SKPN), the largest private postal network in Latin America which delivers more than 55 million mail items per month, will expand its cross border online shopping and delivery services in Latin America. SkyShop Logistics, formerly known as SkyPostal Networks, Inc., said initial publicity will focus on new strategic partnerships with SkyShop's online shopping portal, PuntoMio. SkyShop's consumer offering, PuntoMio gives international residents a U.S. address in which they can receive purchases made from online merchants in the U.S. TransMedia Group will promote PuntoMio's partnership with a major U.S. retailer and launch its international site, which PuntoMio will manage. PuntoMio's Global e-Cart product gives U.S. merchants integrated options with which to sell to international clients, while avoiding risks in cross-border transactions like credit card fraud, costly and complex shipping and import procedures. The U.S. merchant sells to the international shopper in the U.S. and SkyShop assumes full responsibility for shipping, clearance and delivery. TransMedia will also publicize a co-marketing agreement which PuntoMio will soon be announcing with one of the leading financial institutions in Mexico in which it will offer the PuntoMio service to nearly two million clients. Besides generating media exposure about SkyShop's strategic partnerships, TransMedia will publicize its overall integrated shopping solutions which allow U.S. merchants to offer their international customers a simplified and cost effective buying experience from the moment of purchase to the cross-border delivery of products. Carla Pardo, TransMedia's Hispanic Media Relations Director said the name SkyShop Logistics better reflects the company's position as the leading cross border shopping facilitator, which capitalizes on its well established, efficient and low cost international delivery network. SkyShop's solutions cater to two audiences: the International online shopper who otherwise could not buy from U.S. e-tailers and U.S. merchants that want to access foreign consumers with an interest in purchasing U.S. merchandise without the complexities inherent in cross-border transactions. PuntoMio facilitates the experience of the online international shopper and U.S.-based Internet merchants, from purchase through cross-border delivery. PuntoMio is designed to be the only web address international shoppers need for all online purchases from the United States.

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IS BIGGER BETTER IN PR? - By Thomas J. Madden

About the Author: Thomas J. Madden

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Tom Madden is the founder and CEO of TransMedia Group, one of the world's leading independent PR firms serving clients worldwide since 1981. He has held top executive positions at ABC and NBC,where he was Vice President, Assistant to the President, then Fred Silverman. For his exploits in broadcasting and PR, he has been profiled in Time Magazine, Forbes and The Wall Street Journal. Speeches he wrote have been reprinted in The New York Times and Vital Speeches of the Day. Among awards he has received are a "Bronze Anvil" from The Public Relations Society of America. He is the author of SPIN MAN and King of the Condo. email: TMadden@transmediagroup.com 561-750-9800 Ext: 211
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PuntoMio Expands Online Shopping Capabilities for Consumers and U.S. e-Tailers in Latin America

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