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Guest post by: Thomas J. Madden Become an Author

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Se habla Espanol.

It's one of the powerful statements you make on your website and on your marketing material in the U.S. and practically wherever you go globally, it's good to say you're an International or multi-lingual firm.

Public relations firms, particularly those inFlorida, Texas and California, have has long recognized the importance of Hispanic media, which have been growing rapidly. Now with the 2010 Census, the results will confirm that Hispanics are America's largest minority group. Companies involved with Hispanic media have an edge over other companies. And speaking Portuguese also is helpful if you want to reach growing Brailian populations in Florida and New York.

Launching new broadcast TV networks once was rare, expensive and difficult, but now with new digital sub-channels there's more time and space for Spanish- language networks to quickly latch on. In 2005, the Hispanic population reached 41 million so now networks have a much broader audience to target. Over the last five years, the market has become very competitive and that's all right for it's in everyone's interest to see the market keeps growing.

With high birth rates driving Hispanic population growth, more TV viewers will be born and raised in the United States and will bring a new demographic for Spanish-language broadcasting and for PR firms like TransMedia. Hispanic markets have an edge over others because they can target audience by age, gender, income, like their counterparts, but also split viewers into categories such as, bilingual, acculturated and Spanish dominant.

Today there's far more to consider and focus on as Hispanic media keep much offering more opportunities for targeted publicity. Programming can be edgier, more intelligent and offer viewers something they haven't seen before.

Univision is spending an estimated $100 million a year to produce its own novelas rather than buying them abroad and Univision announced last year that it's opening a studio in Miami for novela production. And practically every week we are booking clients on Telemundo as well as arranging interviews in the many Spanish-language newspapers circulatig in the U.S. from El Nuevo Herald in Miami to La Palma in West Palm Beach.

Therefore, investing in this Hispanic market is a wise decision for our clients because it will only keep growing, unlike other static markets and businesses and under the leadership of Carla Pardo, Director of Hispanic Media at TransMedia Group, her firmenables its clients to fully penetrate this important sector in the U.S. with brand building exposure.

TransMediahttp://www.transmediagroup.com has become one of the leading international PR firms. Its publicists speak Spanish, Portuguese,French, Italian and Hebrew, to name just a few of the languages we promote in. We are involvedin the IPRA and in other international professional groups.

Currently, we are conducting massive media campaigns in Brazil and Mexico For SkyShop Logistics, Inc., the largest private postal network in Latin America which delivers more than 55 million mail items per month there. We arepublicizing the company's expanding cross border online shopping and delivery services in Latin America in partnership with Brandsmart USA in Brazil and with one of the leading banksin Mexico. Not too long ago, we conducted a PR campaign at the huge Franchise and Business Opportunities Expo in Orlando for the country of Brazil, which is eager to help its most flourishing businesses to expand into the U.S. market. And for the State of Israel, we do publicity for their the Israeli Food Expo,the Israel Film Festivaland for heads of state and Israeli dignitaries when they visit Florida as well asfor some Israeli-owned businesses operating in the U.S.

So to fully serve all major population groups in the U.S., it's a good idea to brush up yourSpanish.

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