THE STUFF THAT DREAMS ARE MADE OF
"It's the stuff that dreams are made of."
Many of us have that last line in the film noir classic, The Maltese Falcon, etched in our memories.It's the climactic scene when the detective motions to the ivory statue and asks Humphrey Bogart's character "What is it?"Bogie smiles ironically and then delivers that memorable line.
I recalled that last scene in a talk I made recently to a society of inventors, only I paraphrased it to suit the occasion:
"Your inventions ladies and gentlemen are the stuff publicists' dream of."
I told them that in honor of the occasion, I was wearing an invention of a client and friend of mine that was patented worldwide. I challenged the bright, inventive minds before me to guess what it was.
"Your hair," said an inventor in the second row evoking laughter.
"No, it's my own hair," I said, but we have a hair transplant doctor client who invented a "Hair IQ Score" that got him a nice story in The Star with 1.5 million circulation.
Hearing no other guesses, I showed them the clever "watch cuff" that my friend Carl DeSantis had invented, a simple cutout in the shirt cuff through which you can see the face of your watch without having to roll up your sleeve. Carl is the founder of Rexall Sundown, an innovative nutritional supplement company he sold in 2000 for $1.8 billion.
I told the inventors how thrilled we publicists are when we can bring inventions to media, especially when they solve major problems, make peoples' lives better, easier, safer, more enjoyable and even more fun, like my own invention, The Knife and Forklift (Then I told them about other brilliant and newsworthy inventions my PR firm, TransMedia Group, was having a ball publicizing ("I look to you inventors to continue dreaming, inventing and providing more of that stuff that our Nation's dreams are made of."
P.S. I receive this email from Leo Mazur, President of the Inventors Society:
WOW!!! Tom, what can I say? You provided a very entertaining and educational presentation, not to mention some really interesting products.
We always talk about business plans, market analisys, IP Protection and other ways to validate the commercial success of a given invention. It is inevitable, that at some point, you have to create a buzz or you will wind up with a garage full of product going no where.
You demonstrated how important that is and even more important how a professional like yourself can make things happen that we can only dream of.
Everybody really enjoyed it.