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THE STUFF THAT DREAMS ARE MADE OF

Guest post by: Thomas J. Madden

Article Overview: Inventors provide the stuff that makes news, creates jobs, grows our economy, keeps America strong and makes publists like me happy and in business.

THE STUFF THAT DREAMS ARE MADE OF

"It's the stuff that dreams are made of."

Many of us have that last line in the film noir classic, The Maltese Falcon, etched in our memories.It's the climactic scene when the detective motions to the ivory statue and asks Humphrey Bogart's character "What is it?"Bogie smiles ironically and then delivers that memorable line.

I recalled that last scene in a talk I made recently to a society of inventors, only I paraphrased it to suit the occasion:

"Your inventions ladies and gentlemen are the stuff publicists' dream of."

I told them that in honor of the occasion, I was wearing an invention of a client and friend of mine that was patented worldwide. I challenged the bright, inventive minds before me to guess what it was.

"Your hair," said an inventor in the second row evoking laughter.

"No, it's my own hair," I said, but we have a hair transplant doctor client who invented a "Hair IQ Score" that got him a nice story in The Star with 1.5 million circulation.

Hearing no other guesses, I showed them the clever "watch cuff" that my friend Carl DeSantis had invented, a simple cutout in the shirt cuff through which you can see the face of your watch without having to roll up your sleeve. Carl is the founder of Rexall Sundown, an innovative nutritional supplement company he sold in 2000 for $1.8 billion.

I told the inventors how thrilled we publicists are when we can bring inventions to media, especially when they solve major problems, make peoples' lives better, easier, safer, more enjoyable and even more fun, like my own invention, The Knife and Forklift ().

Then I broke some news our firm would soon be making in a news release we were planning to send out the following Monday morning on behalf of The All American Clothing Company. It would announce an invention called "USA Traceability," a technology that enables consumers to trace where their jeans were "grown and sewn" in the U.S. In the release that would go out to over 5,000 media points via PR Newswire, we would explain howconsumers can go to the company's website, insertnumber that's on a pair of jeans they purchased, insert it, and watch as a satellite camera zooms downon the actual farm in the U.S. where the cotton in those jeans was grown.

Yes inventions are the stuff that makes news.

Then I told them about other brilliant and newsworthy inventions my PR firm, TransMedia Group, was having a ball publicizing ().

One is The Ultimate Lock and how we were arranging interviews on sports radio shows across the country for it spokesperson, the legendary basketball coach Rudy Tomvanovich, with the quid pro that they ask him at least one question about our client's invention.

Another isthe automatic self sheathing syringe designed by Protectus Medical Devices that will eliminate potentially deadly needle stick accidents among healthcare workers.

AnotherThe Pill Timer, a vial for prescription medication with a cap that beeps and flashes when it's time to take your meds.

"Here's the stuff that a publicist's dreams are made of," I said.

"I look to you inventors to continue dreaming, inventing and providing more of that stuff that our Nation's dreams are made of."

P.S. I receive this email from Leo Mazur, President of the Inventors Society:

WOW!!! Tom, what can I say? You provided a very entertaining and educational presentation, not to mention some really interesting products.

We always talk about business plans, market analisys, IP Protection and other ways to validate the commercial success of a given invention. It is inevitable, that at some point, you have to create a buzz or you will wind up with a garage full of product going no where.

You demonstrated how important that is and even more important how a professional like yourself can make things happen that we can only dream of.

Everybody really enjoyed it.

Leo

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Article Tags: Bogart, inventions, Inventors, Maltese Falcon, media, news, PR, publicity



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