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Thomas J. Madden Articles

Guest post by: Thomas J. Madden

IS BIGGER BETTER IN PR? - Click To Read Article
Is it smart to hire the biggest PR firm you can find to promote your company or should you look at smaller fims as well. A veteran public relations professionals offers some insizeful advice.

Why PR is a smart bet in any start-up budget - Click To Read Article
Attention entrepreneurs: if you only have room for one item in your marketing plan, don’t just think about inserting a public relations strategy. Do it!

How To Pick A PR Firm - Click To Read Article
Okay so you're good at what you do. Your business is ready for prime time exposure. So how do you pick the right PR firm? What questions should you ask? And what are the right answers you should be hearing? Here's a method you can use to go about the process of finding and then retaining the right PR firm.

IT'S THE MESSAGE, STUPID - Click To Read Article
Content is king. We're getting all caught up in the exploding forms of conveyance, but the effectiveness of the message is and has always been a factor of its content.

That’s Gold In Them Thar Vending Machines - Click To Read Article
First Gold To Go Vending Machine unveiled in U.S. in what might be described as the ultimate entrepreneurial venture.

If Nature Castigates Those Who Don’t Masticate, Could It Also Misshape Midriffs of Those Without Knife and Forklifts? - Click To Read Article
Is Knife and Forklift a modern form of Fletcherizing that entrepreneurs in particular might consider adopting?

Speaking Badly About A Competitor Is A Poor Reflection on You! - Click To Read Article
Placing the emphasis on what you're good at as opposed to what your competitor is bad at is a much more convincing strategy, not to mention more ethically correct.

Please Someone Shoot These Buzzwords! - Click To Read Article
There are words and phrases used over and over, in fact "over and over" is one of them that are so tired and cliche that they should be taken out and shot or at least retired or admitted to a nursing him where they can rest in peace.

Are We All Charging Headlong Into a 'Bald New World?' - Click To Read Article
As we build our businesses, we might also be losing our hair if we are taking things like testosterone and human growth hormone or wearing hair extensions to look more attractive.

Piudali, an Organic Skin Care Line From the Amazon, expands to the U.S. - Click To Read Article
Entrepreneurship from the Amazon? Here comes Piudale.

GKhair, the International Leader in Innovative Hair Care, Launches Global Promotion of its Acclaimed GK Hair Taming System with Juvexin™ and Full Line of Professional Hair Care Products - Click To Read Article
Going global is today's entrepreneurial dream and companies like Global Keratin are living that dream.

DNA BRANDS INC., F/K/A/ DNA Beverage Corporation Fires up 'Start Your Engines' Publicity Program - Click To Read Article
When 'great tast' is in your DNA, you want to blast that message out to the beverage world

Writing a Book? Here Are Some Things To Consider About Marketing It - Click To Read Article
You thought writing a book was hard? Wait, the much harder part comes when it's time to market it, so you want to make sure you've got a good book publicist who knows what to do. Here are some marketing tips for making your book a best seller.

TransMedia Enlists to Provide Publicity for First Annual Florida Heroes Bike 'Ride for the Pride' Dec. 12-28 Benefitting Children of U.S. Marines and Law Enforcement Personnel Killed or Who Died While on Active Duty - Click To Read Article
Launching pro bono pr campaign benefiting families of U.S. Marines killed in action.

O'Dwyer's Names TransMedia Group One of Top 40 Firms in Celebrity/Entertainment Publicity and Among Top 20 in Fashion - Click To Read Article
Associating your name with celebrities helps glamourize your business

PuntoMio Expands Online Shopping Capabilities for Consumers and U.S. e-Tailers in Latin America - Click To Read Article
Cross border shopping is big business for shipping entrepreneurs

FROM ENVIRONMENTALLY-FRIENDLY BULBS TO DISASTROUS SPILLS - Click To Read Article
PR firms are accustomed to publicizing the good, the bad and the ugly. Some will say this is a self-serving, self-promoting, but the point I want to shed light on here is that it's breathtaking how many spotlights you can get an innovative product into.

Business Networking is for the Birds. - Click To Read Article
Here are some tips on how to conduct yourself when birds of a feather flock together at networking sessions.

Can PR Produce Miracles? Maybe! - Click To Read Article
It's a question Christians ask themselves every Christmas: How to keep Christ in Christmas? And some have turned to PR for answers.

American Academy of Anti-Aging Medicine Advises Women Not to Reject Natural Hormone Replacement Therapy Based on Newly Published Study Stirring Fears About Cancer - Click To Read Article
When it comes to natural hormones, all we have to fear if fear itself.

THAT SLOW-ECONOMY-PROOF BUSINESS YOU’RE LOOKING FOR - Click To Read Article
While economy is in the doldrums,PR may be the perfect business to be in.

Why Do I Need Public Relations? - Click To Read Article
Why not put more money into advertising?

Se Habla Espanol is One of the Most Powerful Marketing Statements You Can Make - Click To Read Article
If you don't speak Spanish today, it's impossible to fully serve your clients. And if you're in Florida or New York, some Portuguese will help too.

Is Having Your Ad Agency Also Doing Your PR a Good Idea? - Click To Read Article
Some companies today are looking to save budget by combining advertising and PR at one agency, but while it can save money, it often doesn't work as effectively and might even backfire.

Does Your Public Relations Firm Do All This For You? - Click To Read Article
Here are some of the services you should expect from your PR firm.

THE STUFF THAT DREAMS ARE MADE OF - Click To Read Article
Inventors provide the stuff that makes news, creates jobs, grows our economy, keeps America strong and makes publists like me happy and in business.

TOGETHER WE WERE ONCE ALL TIED TO AN ANCHOR NAMED WALTER UNTIL HE RELEASED US WITH THE WORDS: ‘AND THAT’S THE WAY IT IS’ - Click To Read Article
Sooner or later entrepreneurs are going to have to deal with news media, so it might be worthwhile to see how and why they're evolving thru the eyes of a former network programmer.

FORMALDEHYDE IN F MINOR: DOWNPLAYING DISCORD WITH POSITIVE SPIN - Click To Read Article
For two entirely different crisis management situations, our advice was the same: keep it positive.

A SPIN HISTORY LESSON: KNIFERISMS, SPOONERISMS AND MADDENISMS - Click To Read Article
A brief history spin on spoonerisms, kniferisms, malapropisms and now maddenisms.

Message Always Trumps Resume - Click To Read Article
Memo to Entrepreneurs: Whether applying for a job, running for political office or closing a deal, message always trumps resume.

YOU INVENTED IT. NOW WHAT? - Click To Read Article
Here is a how to turn an invention into a successful business. In this case, I invented a way train and encourage over eaters to slow down, smell the flowers and eat less, which could make a big dent in America's growing obesity problem and (Mr. Obama, are the listening?) might even help to reduce the cost of healthcare.

ENTREPRENEUR STEVE GIORDANELLA IS WALKING ON AIR THESE DAYS (OR MAYBE WATER) AFTER OLYMPIC GOLD MEDALIST DARA TORRES CREDITS HIS OLYMPIC GOLD AMINOS FOR HELPING HER TO BECOME OLDEST FEMALE EVER TO COMPETE IN OLYMPICS - Click To Read Article
Torres makes surprise announcement on national TV that she will compete in 2012 Olympics at age 45 and credits highly-pure amino acid supplements for speeding her recovery from surgery and getting her back into the swim of international competition

Are You Ready For Prime Time TV? - Click To Read Article
While today the Internet has opened many new pathways for entrepreneus to get their story out, television is still one of the most powerful and particularly national TV the most influential of all media. So here's how you can be at your best when the TV opportunity presents itself. Follow these media training tips from some of the country's leading authorities and you'll not only do well, but you might even be invited back.

Do Publicity Stunts Work? As Sarah would say, 'You Betcha!' - Click To Read Article
Publicists have long put a human face on a story. Hollywood celebrities promote causes. Victims flee hurricanes. President Roosevelt once dispatched photographers to take compelling pictures of victims of the dust bowl of the 1930's to evoke sympathy for them. When orchestrated right, stunts can be powerful media exposure generators.

Advice For Corporate Executives In the Frying Pan - Click To Read Article
It's become a reality TV show of corporate executives shooting themselves in the foot. Perhaps the most footworthy was the former BP CEO's famous remark that he wanted his life back. So here are some tips that corporate executives in the frying pan should keep in mind.

WHEN ECONOMY GETS TOUGH, PR GETS GOING - Click To Read Article
Getting a message out through PR is a lot more cost effective brand building than advertising, but sometimes it takes a recession to prove it. Today PR firms are out maneuvering, out-gunning ad agencies by doing more for less.

HOW IMPORTANT IS IT FOR ENTREPRENEURS TO WRITE WELL? - Click To Read Article
Alas, it’s not as necessary as it once was for an entrepreneur to be a good writer. Today entrepreneurs and business people in general can substitute other communications skills to take them where they need to go. I say “alas” because I’m a writer who loves to write and mourns the demise of good writing in our rapid-paced, text-crazy world.

DON’T LET CYBERSCHISM DELETE OLD FRIENDS - Click To Read Article
We entrepreneurs are always charging ahead. We seldom look back, but some of our old friends sometimes fail to keep up with the technology that now consumes us. So we risk losing what were once precious and valuable connections.

HAIL TO THE ENTREPRENEUR WHO SAVES LIVES - Click To Read Article
An ingenious invention by a California entrepreneur could put a spring in the step of endangered healthcare professionals coast to coast. Doctors and nurses soon will no longer have to worry when giving injections, thanks to Jack Dillard and his company, Protectus Medical Devices, Inc. His patented invention will soon be saving the lives of nurses, as he has designed a syringe with a special spring, which for the first time automatically covers needles with a plastic sheathing if they’re ever dropped or mishandled, thus eliminating accidental needlesticks that nurses are always prey to when using or disposing of syringes.

Your Local Pharmacist Will Not Just Fill Your Prescriptions, But Now Remind You To Take Them - Click To Read Article
In a recent Pharmacovigilance Breakthrough, Henry Ford Health System Partnered with Rexam and Med Time Technology to Remind Patients to Take Prescription Medication "As Prescribed" In a Bold Attempt To Reduce $300 Billion National Healthcare Problem

Successful Media Training is like a successful car crash test. If you hit the wall going 30 miles an hour and you’re still in one piece, you’re ready for that news conference - Click To Read Article
Media training must be realistic, maybe even jarring at times to be effective. It’s important to get across to subjects that reporters can be sharp, occasionally abrasive and even combative. And if you can handle that and not lose your composure and get your points across, you can handle anything.

PARAPHRASING A FAMOUS QUOTE CAN GET YOUR POINT ACROSS MORE QUICKLY LIKE: 'IT’S THE VELOCITY, STUPID' - Click To Read Article
To sell a concept, entrepreneurs often have to come up with ringing phrases or resort to slogans to get their point across. Here’s how one communications expert was able to get the idea behind his invention across that it’s not WHAT we eat, but HOW we eat that causes us to over eat. So paraphrasing Bill Clinton’s famous line from the 1992 presidential election--"It's the velocity, stupid," helped promote his invention, which enables overeaters to slow down enough to get the message they’re full.

TURN EMPTY OFFICE SPACE INTO A SELLING PROPOSITION FOR YOUR FIRM - Click To Read Article
In this slow and dreary market for commercial real estate, there might be a silver lining for your firm to appear to be bucking the trend and expanding while all around you businesses are static or shrinking.

Are Entrepreneurs Trading When They Should Be Investing In PR? - Click To Read Article
Pulling the Plug After Only 30 Days! How About 24 Hours?

BY KEEPING HIS MESSAGE SIMPLE , THE GREATEST ENTREPRENEUR WHO EVER LIVED ESTABLISHED A LASTING ENTERPRISE - Click To Read Article
Before there was a Bill Gates or a Steve Jobs, or even a Mark Zukerberg . . . before even Henry Ford or Andrew Carnegie or even Leonardo Da Vinci, there was a humble man whose eloquence captivated the world. And one of the ways he did it was by keeping His message utterly and universally simple.

DOMINO’S PIZZA FOUNDER TOM MONAGHAN HAS PUT HIS MONEY WHERE HIS VALUES ARE - Click To Read Article
You know him for his brilliant achievements in business. Today Pizza Tiger Tom Monaghan is putting that same enterprise and entrepreneurial spirit into higher education.





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