Thomas J. Madden Articles

Guest post by: Thomas J. Madden
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IS BIGGER BETTER IN PR?

Is it smart to hire the biggest PR firm you can find to promote your company or should you look at smaller fims as well. A veteran public relations professionals offers some insizeful advice.

Why PR is a smart bet in any start-up budget

Attention entrepreneurs: if you only have room for one item in your marketing plan, don’t just think about inserting a public relations strategy. Do it!

IT'S THE MESSAGE, STUPID

Content is king. We're getting all caught up in the exploding forms of conveyance, but the effectiveness of the message is and has always been a factor of its content.

That’s Gold In Them Thar Vending Machines

First Gold To Go Vending Machine unveiled in U.S. in what might be described as the ultimate entrepreneurial venture.

If Nature Castigates Those Who Don’t Masticate, Could It Also Misshape Midriffs of Those Without Knife and Forklifts?

Is Knife and Forklift a modern form of Fletcherizing that entrepreneurs in particular might consider adopting?

Please Someone Shoot These Buzzwords!

There are words and phrases used over and over, in fact "over and over" is one of them that are so tired and cliche that they should be taken out and shot or at least retired or admitted to a nursing him where they can rest in peace.

Speaking Badly About A Competitor Is A Poor Reflection on You!

Placing the emphasis on what you're good at as opposed to what your competitor is bad at is a much more convincing strategy, not to mention more ethically correct.

Are We All Charging Headlong Into a 'Bald New World?'

As we build our businesses, we might also be losing our hair if we are taking things like testosterone and human growth hormone or wearing hair extensions to look more attractive.

Piudali, an Organic Skin Care Line From the Amazon, expands to the U.S.

Entrepreneurship from the Amazon? Here comes Piudale.

DNA BRANDS INC., F/K/A/ DNA Beverage Corporation Fires up 'Start Your Engines' Publicity Program

When 'great tast' is in your DNA, you want to blast that message out to the beverage world

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About the Author: Thomas J. Madden

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Tom Madden is the founder and CEO of TransMedia Group, one of the world's leading independent PR firms serving clients worldwide since 1981. He has held top executive positions at ABC and NBC,where he was Vice President, Assistant to the President, then Fred Silverman. For his exploits in broadcasting and PR, he has been profiled in Time Magazine, Forbes and The Wall Street Journal. Speeches he wrote have been reprinted in The New York Times and Vital Speeches of the Day. Among awards he has received are a "Bronze Anvil" from The Public Relations Society of America. He is the author of SPIN MAN and King of the Condo. email: TMadden@transmediagroup.com 561-750-9800 Ext: 211
Click here to visit Thomas's website.

More from Thomas J. Madden
Advice For Corporate Executives In the Frying Pan
Does Your Public Relations Firm Do All This For You
Successful Media Training is like a successful car crash test If you hit the wall going 30 miles an hour and youre still in one piece youre ready for that news conference
Is Having Your Ad Agency Also Doing Your PR a Good Idea
American Academy of AntiAging Medicine Advises Women Not to Reject Natural Hormone Replacement Therapy Based on Newly Published Study Stirring Fears About Cancer

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