Media Interview Tips
Media Interview Tips
1. The reporter or writer may want to speak to you soon but you may already have made an appointment when he/she wants to speak with you. Now, here is something I can’t emphasize too strongly: unless your previous commitment is one you just can’t change, try to be flexible and work around the reporter’s schedule. Otherwise he/she might just decide you aren’t worth the trouble.
2. Say what you would like quoted. Jokes, sarcastic remarks and off-the-record comments are no-nos. Your comments might be taken at face value – and printed as fact.
3. Be polite – even if you’ve been kept waiting, or are troubled by some of the questions.
4. Never disparage anyone, especially your competition (you’ll always get more respect when you take the high road).
5. If you don’t know the answer, say that you don’t, but that you’ll get it to the reporter after the interview.
6. Never say “no comment;” this is a red flag to the media. Instead you can say “we are currently looking into that matter and we’ll let you know more when we are ready to release that information”.
7. Don’t use acronyms or industry jargon that you’re familiar with – but others may not be.
8. Use analogies, stories and “quick bite” answers when possible.
9. Use quick, interesting statistics or facts to make key points (example: according to a recent study, 95% of Americans would benefit from at least one dental veneer).
10. After all of your interviews, thank the reporter and ask when the story will appear. When it does, make sure to send a hand-written thank-you note. Most people don’t, so you will be remembered favorably the next time a publicity opportunity comes along.
Media Interview Tips - To learn more about this author, visit Margie Fisher's Website.
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Congratulations, you’re going to be interviewed! This is exciting but probably a bit nerve-racking for you. Here are some points to remember in all interviews:
1. The reporter or writer may want to speak to you soon but you may already have made an appointment when he/she wants to speak with you. Now, here is something I can’t emphasize too strongly: unless your previous commitment is one you just can’t change, try to be flexible and work around the reporter’s schedule. Otherwise he/she might just decide you aren’t worth the trouble.
2. Say what you would like quoted. Jokes, sarcastic remarks and off-the-record comments are no-nos. Your comments might be taken at face value – and printed as fact.
3. Be polite – even if you’ve been kept waiting, or are troubled by some of the questions.
4. Never disparage anyone, especially your competition (you’ll always get more respect when you take the high road).
5. If you don’t know the answer, say that you don’t, but that you’ll get it to the reporter after the interview.
6. Never say “no comment;” this is a red flag to the media. Instead you can say “we are currently looking into that matter and we’ll let you know more when we are ready to release that information”.
7. Don’t use acronyms or industry jargon that you’re familiar with – but others may not be.
8. Use analogies, stories and “quick bite” answers when possible.
9. Use quick, interesting statistics or facts to make key points (example: according to a recent study, 95% of Americans would benefit from at least one dental veneer).
10. After all of your interviews, thank the reporter and ask when the story will appear. When it does, make sure to send a hand-written thank-you note. Most people don’t, so you will be remembered favorably the next time a publicity opportunity comes along.
Media Interview Tips - To learn more about this author, visit Margie Fisher's Website.
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George LudwigGeorge Ludwig is a recognized authority on sales strategy and peak performance psychology. An international speaker, trainer, and corporate consultant, he helps clients like Johnson & Johnson, Abbott Laboratories, Northwestern Mutual, CIGNA, and numerous others improve sales force effectiveness and performance. Though it's George's strategies and processes that help corporations increase productivity and performance, it's his tremendous energy and dynamism that spark the transformation. Again and again, clients remark on his amazing ability to unleash human capacity and inspire men and women to break out of their comfort zones. The result is a whole new type of salesperson. His customized presentations teach achievers to make stunning advances in their lives. From helping salespeople realize cherished dreams to helping corporations exponentially accelerate revenue streams, George Ludwig leaves audiences and individuals empowered, emboldened, and clamoring for more. George is the best-selling author of Power Selling: Seven Strategies for Cracking the Sales Code and Wise Moves: 60 Quick Tips to Improve Your Position in Life & Business. - Visit George Ludwig's Website |
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