Feedback Form
Home Features Mastermind Forums About Advertise Blog Network Contact Be An Author

Maximise your PR with Thought as well as Action

Maximise your PR with Thought as well as Action

Successful businesses regularly pause to take stock and make plans for their businesses and their future. Paula Gardner from PR Training company Do Your Own PR has put together some suggested suggestions to make the whole process much more painless and many times more effective.

1. Trim Off Some Fat

If you’re going to do some serious PR and promotion, and the reason that you haven’t actually done it up until now is that you’ve been too busy, you need to trim off some fat. And by fat I mean pointless wasting of time (my particular waste of time is Spider Solitaire). But sometimes wasting time can come in much more respectable packaging, like spending your time packing goods and carting them to the Post Office when you could easily pay someone to do that for you and devote the freed up time to PR. Or taking part in meetings and networking events that don’t really bring in the results to justify the effort. Take a look at where you are wasting time and work out what you can cull to make way for time spent on PR.

2. Take Some Exercise

Just as one session a month at the gym isn’t going to deliver results, one marathon PR session per month won’t either. You need to devote regular and sustained effort and attention. But the great thing is that done persistently and consistently most forms of PR – blogging, articles, press releases, tip sheets etc – will deliver results.

3. Read more

You wouldn’t believe how often I get people coming to me who want to get into the papers or magazines and yet look down their nose at actually picking one up and reading it. Forego getting your news fix from the Internet and start reading a daily newspaper. Not only will it will do your business and networking credibility no end of good to have all the latest news and gossip at your fingertips, but you’ll get ideas for stories, news of surveys, ideas for articles all delivered to you in one neat package every day. Vary what you read and make it a mission to once a month buy something you really wouldn’t usually consider, whether it’s Vanity Fair or Accountancy Age. Pinch ideas, get inspired – the more you read the more you’ll find yourself brimming over with creativity.

4. Think About the big Picture

Hooking your press releases onto events that are going on in the outside world can make them much more pertinent. Clients often ask me where they can find a list of special events and PR orientated weeks that they can hook into for their press. One of the free ones that I’ve come across is Count Me In where you can access a whole year’s events and even post up your own. More details here:

http://www.countmeincalendar.info/show_calendars.php?band_color=FE9900&calid=7&banner_area=1&sel_day=3&orange_box=1&choose_month=2008-01

5. Stop Smoking

We don’t want smoke, we need fire. Rediscover your passion, your reason for doing what you do in the first place and connect with that. Find out why your clients and customers choose you and use that as a driving force of your campaign. Half-heartedness just doesn’t work.

Do Your Own PR offers a range of PR courses to help you learn about running a Pr campaign for your business. Written by Paula Gardner, the author of the small business PR guide Get Noticed, available from Amazon, these courses cover Do Your Own Pr, Building A Cult newsletter, How To Write A Press Release, Writing Copy to Sell and Double Your Clients Through Networking and more.

For more details please visit:

http://www.doyourownpr.com/products.asp





Maximise your PR with Thought as well as Action - To learn more about this author, visit Paula Gardner's Website.

Like this article? Share it with your friends

Article Feedback
 Article Feedback No article feedback found.
  Leave Your Feedback
article feedback

Article Feedback
Leanne Hoagland-Smith
Are your sales where you want them to be? Will you be one of the few who achieves sales or business success or one of the many who have failed to change? Are you tired of being told you are like everyone else? Then you may find my first book on sales of interest. Be the Red Jacket in the Sea of Gray Suits, The Keys to Unlocking Sales available at Amazon or at http://www.processspecialist.com/red-jacket.htm. This book is a reflection of my no-nonsense approach to improving sales to overall business results. If you are truly committed to making sustainable changes, then I can help you secure a positive return on your investment because I focus on executable solutions not telling you the problems you already know you have. From training to corporate (group) coaching to executive one on one coaching, my approach is to assess, create awareness, build a goal driven action plan and then execute. The bottom line question is "Not do you or your employees know it, but do you or they want to do it?" Please call for a free strategy session at 219.759.5601. - Visit Leanne Hoagland-Smith's Website


To learn more about the Evan Elite Author Program please contact us.

About The Author


Paula Gardner
(Visit Paula's Website) Paula Gardner of www.doyourownpr.com is a PR coach and trainer. Her Divine Publicity Club sends media requests into your inbox twice a week. It will also update you on new publications, blogs and websites you can add to your press lists. It costs £19.99 a month and - best of all - you get 15 mins of PR coaching with Paula once a month during regular PR clinics.


Paula Gardner is a Gold author on EvanCarmichael.com
About The Author

View Author Blog
View Author Blog

View Author Video
View Author Video

Free Downloads


Paula Gardner's

Complete
List Of
Public-Relations
Articles

Name
Email
If you enjoyed this article, get Paula Gardner's Complete List of Public-Relations Articles For FREE!

More Paula Gardner
Back To Basics Your Press List
Maximise your PR with Thought as well as Action
Media Lists and How to Build a Fantastic one
Radio PR 10 Tips to Get you Going
Forget press coverage Internet PR rules
THE TOP THREE WAYS TO EVALUATE YOUR PR
Why PR is a vital part of your online Marketing Promotion campaign
PR Take It In Your Own Hands Or Hand It Over
How We Sabotage Our Own PR Campaigns
Five top PR myths debunked
Free Downloads


 
 
 


Evan Elite Authors
John Alexander  
John Power  
Stephanie Robey  
Evan Elite Authors

Become An Author
Have you written articles that would be of value to entrepreneurs? Become an expert on our site by publishing them! Expose yourself to a wide audience, drive more traffic to your website and get more sales! Click Here for details.
Become An Author

Evan's Latest Video
Modeling the Masters: Learn the true secrets behind Walt Disney's business success factors & grow your company! Video produced by Phanta Media
Evan's Latest Video

Business Opportunities
"Learn straight from Evan how you can Make a Full Time Income (And More) from a Website"

How to Start An Online Business

Click Here To Learn More
Business Opportunities



Evan's Newsletter
Get advice & tips from famous business owners, new articles by entrepreneur experts, my latest website updates, & special sneak peaks at what's to come!
Name:
Email:
Evan`s Newsletter

Free Downloads
Write Marketing Plan Icon Write Marketing Plan
Franchise & Distribution Icon Franchise & Distribution
Branding The Product Icon Branding The Product
Building Business Relationships Icon Building Business Relationships
Leadership 2.0 Icon Leadership 2.0
Free Downloads - Complete List

Entrepreneur Tools and Guides
Top 50 Productivity Blogs To Watch In 2008
Top 50 Productivity Blogs
Top Blogs To Watch In 2008
 
The Top 10 GTD Times Posts - Best Posts for Productivity
The Top 10 GTD Times Posts
Best Posts for Productivity
 
Entrepreneur Tools and Guides

SEO For Africa
SEO For Africa
Aubin Kacou Yopougon, Cote D'Ivoire,
Aubin Kacou
Yopougon, Cote D'Ivoire
SEO For Africa

If I Were A Startup...
Travis Hartley, 426% Growth in 2 Years
Travis Hartley
426% Growth in 2 Years
Gord Hotchkiss, $113k to $1.5 Mil in 5 years
Gord Hotchkiss
$113k to $1.5 Mil in 5 years
If I Were A Startup... - Complete List

Famous Entrepreneurs
Ron Popeil, Ronco
Warren Buffett, Berkshire Hathaway
Warren Buffett
Berkshire Hathaway
Famous Entrepreneurs - Complete List

Entrepreneur Advice
Guy Kawasaki, The Art of the Start
Guy Kawasaki
The Art of the Start
T. Harv Eker, Millionaire Mind
T. Harv Eker
Millionaire Mind
Entrepreneur Advice - Complete List

Popular Articles
(Premium Authors)

     Great Integrity is Necessary for Great Marketing
By Jody Gabourie
     Timing and Your Marketing Plan
By Jody Gabourie
     How To Figure Out Your Solutions And Benefits
By Jody Gabourie

Have A Suggestion?
Toronto Salsa Classes / Toronto Salsa Lessons Email us your ideas on how to make our website more valuable! Thank you Sharon from Toronto Salsa Lessons / Classes for your suggestions to make the newsletter look like the website and profile younger entrepreneurs like Jennifer Lopez and Sean Combs!
Have A Suggestion?

More Evan Carmichael
More Information