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PR Strategies - 7 Reasons Why You Need One Right Now

Guest post by: Paula Gardner

Article Overview: Paula Gardner of Do Your Own PR highlights seven reasons why it is good to have a PR plan-of-action...

PR Strategies - 7 Reasons Why You Need One Right Now

1. Just Getting It Done



Without a strategy, PR does have an annoying habit of getting pushed to the bottom of a to-do list. After all, it's rare that journalists actively contact you (unless you are a member of our club perhaps!). Every PR campaign has to be self-motivated and maintained. Having a PR strategy with clearly defined jobs and deadlines makes PR much more likely to happen.

2. It Amplifies The Results From Other Marketing Activites



Having a PR strategy will reinforce the work you do in other areas. You can tie your advertising, online and offline marketing and newsletter into the same theme as your PR campaign so that they all pull together. This also means that you can re-use material too, taking the core and using it in your marketing material, press releases, articles, tip sheets and newsletters.

3. It Helps You keep Up

Even if you don't have a PR strategy you can bet your competitors do. It can be gutting to watch what was once your contemporary steam ahead in both profile and sales - I know I have been there in a previous life.

4. It Gets You Serious

You know you need a PR strategy long-term, so why put it off when you could be stepping up and stepping into the serious business that you really want to be?

5. You will get added benefits

Implementing a PR campaign will bring you so much more than just mere press coverage. You will increase in confidence, tackle a new skill and build relationships that will impact on your business over and over again.

6. And about building those relationships..

A press campaign is not just about sending out press releases, but about building up a relationship with the press...talking to them, perhaps even taking time out to meet them. Just like a friendship, a relationship with a journalist can't be rushed...so why are you waiting around when you could be making a start?

7. Planning for the Future



I do come across businesses who say they will implement PR when they have the budget or have grown to a certain size. This is all very well and good but don't they realise that they could be reaching those budgets or that growth now with the help of PR! Getting started on a PR campaign and then handing it over to a company or freelancer later puts you in a fabulous position. Having done PR you'll know what you are talking about, be able to spot the deliverers from the mere promisers and be able to contribute to what should be a long-standing relationship with your PR agency.

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Article Tags: marketing, paula gardner, pr strategies



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Re: FREE Toronto Referral Workshop - Kevin, I'll try to get a copy of the slides and summarize the 14 Strategies. Stay tuned!
Re: Run when you can, walk when you have to, crawl if you must; - Hmmm nice, never beg while crawling But also look up "Exit Strategies" We cannot always be right, nor can we control all matters of business.. Sometimes we have to get off the horse before it dies under us I can recall offering data service to banks, mortgage companies, and others before the data became available on the internet. Even though I had a better mousetrap, I was not ready for the glamor of the internet and let my system die a natural death
Re: Books for Business Owners - Hi DougSchadle, Thanks for sharing your favorite business book with us! A good book I'm reading now is "Maximum Achievement: Strategies and Skills That Will Unlock Your Hidden Powers to Succeed" by Brian Tracy as it was a birthday gift from a friend. Tracy's book is helpful in identifying what's important in your life and then setting an action plan to achieve it.
Good day! I'm a book author and web publisher - Hello, everyone! I'm Chuck Frey. I am the founder and publisher of InnovationTools, the world's largest and most trusted website focused on innovation, creativity and brainstorming. I'm also the author of The Mind Mapping Software Blog, the leading blog focused on visual mapping technology and visual thinking techniques. In addition, recently published a book entitled, Up Your Impact: 52 Innovative Strategies to Add Value to Your Work. Entrepreneurship is near and dear to my heart, and I look forward to many fascinating discussions here!


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