Radio PR – 10 Tips to Get you Going
Radio PR – 10 Tips to Get you Going
The shows with the biggest figures often tend to be morning/breakfast shows and drivetime so I'd suggest listening to these first to get a handle on how your business might fit into the subject matter.
2. You can listen to many shows (or a recording of them) on your computer as you work. No excuses like not having a radio!
3. Behind the scenes staff often work shifts, especially in the larger stations, so do be patient when trying to get hold of the right person.
4. When approaching radio, you're best bet is make sure your story is topical and ties in with something in the news. Whizz off a press release on the theme of the day or just call or email telling them what you've got to say on the topic (if this is at all controversial, even better).
5. If you've been on the radio before, mention it - especially if you going for one of the national stations.
6. For the best interviews assume you're love as soon as you pick up the phone. You might well be. Don't assume that the host already knows what you do so be prepared to explain quickly and succinctly. Stand, rather than sit, when you are speaking and keep to an even pace - not too slow, not too fast.
7. If you are going into the studio ask beforehand what they might want you to cover.
Always ask beforehand for a recording of the show - later it might be too late!
8. I always find it helpful to have my phone number written in front of me - sounds stupid but I have heard people go blank and I wouldn't want that to happen to me.
9. Be ready with lots of advice - often radio shows want you to impart good solid tips that people can put into practice straight away.
10. And, when you've done it you may be able to add it as an audio clip (with their permission) on your website, or merely just say (as heard on BBC Radio..)
Someone who had a great radio experience earlier this year is Heather Waring of http://www.walkerscoach.com
"In June this year, myself and my East End Girls walking group were featured on Radio 4's 'Ramblings' Programme. It's really heightened our profile and has brought in many new members for my walking group as well as requests to set up other groups throughout the country. It's also brought me new clients wanting to train for treks and others who want to walk and be coached at the same time."
Susan Heaton-Wright of www.nsn-productions.com also found herself on the radio recently:
"With regards the radio interview, I was promoting a course I was running. However, I had the opportunity to start coaching one of the junior presenters in the studio; quite a challenge as there are mics everywhere and I am normally very interactive with my clients (don't take that the wrong way!) However, I was able to mention my course, showcase my expertise and I have been invited back. I have coached the young presenter and will be doing some more. She is recording the sessions to provide a regular progress report on how she is developing her speaking skills and voice. I am going to be invited back onto the programme to discuss her progress too. I have been able to put the recording of the interview on my website and it adds some credibility to my expertise."
Radio PR 10 Tips to Get you Going - To learn more about this author, visit Paula Gardner's Website.
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1. Once upon a time going on the radio meant a journey to the station and sitting around until they were ready for you. Nowadays, it can more often than not be done down the phone line...sometimes even on a mobile. Quick, simple and easy - job done in minutes!
The shows with the biggest figures often tend to be morning/breakfast shows and drivetime so I'd suggest listening to these first to get a handle on how your business might fit into the subject matter.
2. You can listen to many shows (or a recording of them) on your computer as you work. No excuses like not having a radio!
3. Behind the scenes staff often work shifts, especially in the larger stations, so do be patient when trying to get hold of the right person.
4. When approaching radio, you're best bet is make sure your story is topical and ties in with something in the news. Whizz off a press release on the theme of the day or just call or email telling them what you've got to say on the topic (if this is at all controversial, even better).
5. If you've been on the radio before, mention it - especially if you going for one of the national stations.
6. For the best interviews assume you're love as soon as you pick up the phone. You might well be. Don't assume that the host already knows what you do so be prepared to explain quickly and succinctly. Stand, rather than sit, when you are speaking and keep to an even pace - not too slow, not too fast.
7. If you are going into the studio ask beforehand what they might want you to cover.
Always ask beforehand for a recording of the show - later it might be too late!
8. I always find it helpful to have my phone number written in front of me - sounds stupid but I have heard people go blank and I wouldn't want that to happen to me.
9. Be ready with lots of advice - often radio shows want you to impart good solid tips that people can put into practice straight away.
10. And, when you've done it you may be able to add it as an audio clip (with their permission) on your website, or merely just say (as heard on BBC Radio..)
Someone who had a great radio experience earlier this year is Heather Waring of http://www.walkerscoach.com
"In June this year, myself and my East End Girls walking group were featured on Radio 4's 'Ramblings' Programme. It's really heightened our profile and has brought in many new members for my walking group as well as requests to set up other groups throughout the country. It's also brought me new clients wanting to train for treks and others who want to walk and be coached at the same time."
Susan Heaton-Wright of www.nsn-productions.com also found herself on the radio recently:
"With regards the radio interview, I was promoting a course I was running. However, I had the opportunity to start coaching one of the junior presenters in the studio; quite a challenge as there are mics everywhere and I am normally very interactive with my clients (don't take that the wrong way!) However, I was able to mention my course, showcase my expertise and I have been invited back. I have coached the young presenter and will be doing some more. She is recording the sessions to provide a regular progress report on how she is developing her speaking skills and voice. I am going to be invited back onto the programme to discuss her progress too. I have been able to put the recording of the interview on my website and it adds some credibility to my expertise."
Radio PR 10 Tips to Get you Going - To learn more about this author, visit Paula Gardner's Website.
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Dave KurlanDave Kurlan is the founder and CEO of Objective Management Group, Inc., the industry leader in sales assessments and sales force evaluations, and the CEO of David Kurlan & Associates, Inc., a consulting firm specializing in sales force development. Dave has been a top rated speaker at Inc. Magazine's Conference on Growing the Company, the Sales & Marketing Management Conference and the Gazelles Sales & Marketing Summit. He has been featured on radio and TV, including World Business Review with General Norman Schwarzkopf, in Inc. Magazine, Selling Power Magazine, Sales & Marketing Management Magazine and Incentive Magazine. He is the author of Mindless Selling and Baseline Selling – How to Become a Sales Superstar by Using What You Already Know about the Game of Baseball. He created and wrote STAR, a proprietary recruiting process for hiring great salespeople, and he writes Understanding the Sales Force, a popular business Blog and is a contributing author to The Death of 20th Century Selling and 101 Great Ways to Improve Your Life, Volume 2. - Visit Dave Kurlan's Website |
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