THE TOP THREE WAYS TO EVALUATE YOUR PR by Paula Gardner of www.doyourownpr.com
A growing percentage of my clients are businesses that have already been using a PR agency, and either finding them ineffectual, or just unsure as to whether there's any real connection between the coverage they are getting and the sales they are making.
While the first problem is something that has to dealt with on a case to basis, the second is something that actually needs addressing before you take on a PR agency, or even embark on your own PR campaign. It's about putting in systems to measure PR from the very beginning - or as soon as you possibly can.
There are many ways to do this and here are the top three and they are all so simple to implement.
1. Get access to your web stats. It's amazing how many small businesses don't know how many people are clicking through to their site and from where. This is such a vital step when it comes to planning and growing an online PR campaign.
2. Asking where people heard about you. This can be in the form of a question on your contact form, or just something you naturally ask new customers.
3. Running specific offers with specific publications will help you gauge whether it really is your target market. If someone is writing about you, see if you can also add on a reader offer (most publications are usually delighted if they are already doing something on you anyway) to actually see if the people who read your PR are also taking the vital step to buying from you.
Paula Gardner is a PR and media coach and the author of Get Noticed: How to Boost Your Small Business Profile in 30 days, available from www.Amazon.co.uk. For a free weekly newsletter on how to attract new customers and clients and raise your professional credibility and visibility visit:
www.doyourownpr.com
To learn more about this author, visit Paula Gardner's Website.
Like this article? Share it with your friends
 |
Related Articles |
|
Analytics- A Marketing Managers Friend or Foe?
|
| |
A quick and basic look at Web Analytics. Understanding your analytics can help you maximize your efforts. Getting lost in your analytics can make you feel like you're adrift at sea.
|
Year End Tasks
|
| |
Greetings and happy holidays to all! With the end of the year just around the corner, now is the time to look back at 2005 and evaluate how our business performed. There are five areas in which you should evaluate y...
|
THE TOP THREE WAYS TO EVALUATE YOUR PR
|
| |
Not sure if your PR is working for you? Confused about how to check the results you're getting? PR trainer Paula Gardner of www.doyourownpr.com explains how to evaluate your PR activities.
|
Designing A Performance Management System
|
| |
The design of a performance management system requires you to think about the features that would make performance management effective in your workplace. The goal is to design a performance management process that ...
|
7 Ways To Evaluate Your Marketing Plan
|
| |
Business owners often find it difficult to know whether their marketing tactics are working. This can be especially tricky when you use a combination of marketing activities simultaneously, or if using personal-cont...
|
|
|
Paula Gardner's
Complete
List Of
Public-Relations
Articles
|
|
If you enjoyed this article, get Paula Gardner's Complete List of Public-Relations Articles For FREE!
|
|
|
|