By Paula Gardner of www.doyourownpr.com
PR is often thought to encompass just real life media such as newspapers, magazines and the web, but there’s a whole world of online PR that needs attention as part of your business growth.
Why Online PR is so vital Think about what happens when someone reads your name in a magazine or newspaper. Unless it’s a household phenomenon such as Crown paints or Paris Hilton then chances are they’ve got to now only remember your name but also the web address too. I don’t know about you but I can think of countless occasions when I’ve come across a business’ name in a magazine at the dentists waiting room or a friends house, thought to myself 2I’ll have to take a look at them I get back to the office” and promptly forgot all about it.
Online Pr and marketing promotion means that your name and website address is already there in fro0nt of your potential customer. All they have to do is click on it. What could be simpler than that?
It’s a Virtuous Circle Write more articles; get mentioned on more websites and you’ll attract more people to your site. Get more people coming to your site and you’ll be more likely to appear higher in the search engines when people search under your keywords and phrases. How cool is that?
You can’t get much Cheaper than This In the world of business promotion online Pr and marketing is as cheap as it gets. No investment in designing funky brochures, no paying out for high quality and expensive stationery, or exorbitant postage charges. A quick email accompanied by the relevant documents – press release, photographs, articles etc – followed up with a phone call. All it needs is your time – a small investment for such a potentially huge return.
It’s Easy To Track Whilst it’s hard to know who came to your site through what article and which offer tracking online pr and marketing is easy. If you’ve access to your web statistics you should be able to see the addresses of the sites where people are coming from – and watching how those figures correspond to the efforts you are putting in. And, on that note..
You Can Also See Who’s Buying If you’re getting a lot of click through from one particular site but no one’s buying you can take a look at why –are they clicking through on a message that doesn’t really convey what you are selling. Equally, the sites where people are coming to you and buying are the ones that need your attention. Look at ways that you can strengthen your association with and appearances on these sites through mews items, articles, competitions, postings in the forums, comments in the blog etc – and also look for other similar sites where you might the same level of success.
Paula Gardner is a PR and media coach and the author of Get Noticed: How to Boost Your Small Business Profile in 30 days. For a free weekly newsletter on how to attract new customers and clients and raise your professional credibility and visibility visit:
www.doyourownpr.com
To learn more about this author, visit Paula Gardner's Website.
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