Feedback Form
Home Features Mastermind Forums About Advertise Blog Network Contact Be An Author

Word of mouth matters

Word of mouth matters

It is widely accepted that word of mouth is the most powerful marketing tool… It’s free but you have to earn it and it can make or break your business.

Did you know you can kick-start your own word of mouth marketing, instead of sitting back and waiting for others to do it for you?

You can create stories about what you do and make sure they spread like wildfire to get tongues wagging.

The reason why word of mouth is such a powerful marketing tool is because of its ability to impact the speed of your prospect’s decision about whether or not to buy.

In the book ‘Secrets of Word-of-Mouth Marketing’, George Silverman says you can shorten the decision cycle by making decisions easier for your prospect. You do this by focusing on your prospect’s decision roadblocks, bottlenecks, friction points and rough spots.

You need a story

Silverman says every word-of-mouth program needs a ‘story’ that is short and simple, and worth talking about.

In the book 'All Marketers Are Liars', Seth Godin says promoting the features and benefits of your product or service is no longer enough to be a successful marketer. He says marketing is about spreading ideas, and that stories spread… features and benefits don’t.

The key message Godin has for marketers is that people buy things because of how it makes them feel AND consumers want to believe a lie. So you need to tell your story (your lie) to an audience that already wants to believe you.

“Storytelling works when believing it makes your product or service better,” Godin wrote. This book gives the example of how buying organic produce makes us feel like we are doing something better for our health and the environment, even though there is no proof to support this.

Tips for creating word of mouth

• You need a referral strategy to drive your word of and generate more!
• You don’t need a big marketing budget to increase your sales or to use a ‘hard sell’
• You do need to think outside the square and be creative
• Recruit a team of people who will do your marketing for you, including your customers
• Make it easy for people to talk about your product or service
• Talk powerfully and naturally about what you do
• Understand exactly what people need to know to refer you
• Ask people to refer you and script them exactly what to say when they recommend you
• Reward people who refer you
• Create something worth talking about / find a compelling idea
• Use testimonials and endorsements from your customers in your sales and marketing
• Use experts in your field to present information and accelerate the decision making process
• And of course… go out of your way to please your existing customers.


Create word of mouth with media publicity and newsletters

Media publicity is a powerful word of mouth marketing tool because it’s a third party endorsement by a journalist that results in high credibility.

You can circulate published media clippings and stories to kick-start your word of mouth program. Or you can publish your own news to spread your story in the form of newsletters.

For most businesses, word of mouth is the most effective marketing tool…

Imagine what could happen when you proactively create and drive your word of mouth referrals.





Word of mouth matters - To learn more about this author, visit Chelsea McLean's Website.

Like this article? Share it with your friends

Article Feedback
 Article Feedback No article feedback found.
  Leave Your Feedback
article feedback

Article Feedback

To learn more about the Evan Elite Author Program please contact us.

About The Author


Chelsea McLean
(Visit Chelsea's Website) - By Chelsea McLean, freelance publicist and copywriter, www.chelseamclean.com

Chelsea McLean is a Bronze author on EvanCarmichael.com
About The Author

View Author Blog
View Author Blog

View Author Video
View Author Video

Free Downloads


Chelsea McLean's

Complete
List Of
Public-Relations
Articles

Name
Email
If you enjoyed this article, get Chelsea McLean's Complete List of Public-Relations Articles For FREE!

More Chelsea McLean
Word of mouth matters
Free Downloads


 
 
 


Evan Elite Authors
David Barr  
Jay Kubassek  
Cheryl Matthynssens  
Evan Elite Authors

Become An Author
Have you written articles that would be of value to entrepreneurs? Become an expert on our site by publishing them! Expose yourself to a wide audience, drive more traffic to your website and get more sales! Click Here for details.
Become An Author

Evan's Latest Video
Modeling the Masters: Learn the true secrets behind Walt Disney's business success factors & grow your company! Video produced by Phanta Media
Evan's Latest Video

Business Opportunities
"Learn straight from Evan how you can Make a Full Time Income (And More) from a Website"

How to Start An Online Business

Click Here To Learn More
Business Opportunities



Evan's Newsletter
Get advice & tips from famous business owners, new articles by entrepreneur experts, my latest website updates, & special sneak peaks at what's to come!
Name:
Email:
Evan`s Newsletter

Free Downloads
Trainning Template Icon Trainning Template
Accessing Capital Icon Accessing Capital
Managing Customer Relationships Icon Managing Customer Relationships
Double Digit Growth eguide Icon Double Digit Growth eguide
Business Coaching Icon Business Coaching
Free Downloads - Complete List

Entrepreneur Tools and Guides
Guide To ERP Software / Business Management Software
Guide To ERP Software
Business Management Software
 
Top 50 Social Media Blogs
Top 50 Social Media Blogs
Top 50 Social Media Blogs
 
Entrepreneur Tools and Guides

SEO For Africa
SEO For Africa
Comfort Gyekitey Nkawkaw, Ghana,
Comfort Gyekitey
Nkawkaw, Ghana
SEO For Africa

If I Were A Startup...
Kerry Shapansky, $2.0 to $51 Mil in 5 years
Kerry Shapansky
$2.0 to $51 Mil in 5 years
Lee Segal, >1,800% Growth in 5 Years
Lee Segal
>1,800% Growth in 5 Years
If I Were A Startup... - Complete List

Famous Entrepreneurs
Philip Knight, Nike
Wayne Huizenga, Blockbuster
Wayne Huizenga
Blockbuster
Famous Entrepreneurs - Complete List

Entrepreneur Advice
Michael Gerber, The E Myth
Michael Gerber
The E Myth
Donald J. Trump, Trump University
Donald J. Trump
Trump University
Entrepreneur Advice - Complete List

Popular Articles
(Premium Authors)

     Importance of Starting an Internet Based Business with The Right Mindset
By Pasi Kaarakainen
     How To Recognize A Good Online Business Program
By Pasi Kaarakainen
     Successful Internet Home Based Business Recruiting Process
By Pasi Kaarakainen

Have A Suggestion?
Toronto Salsa Classes / Toronto Salsa Lessons Email us your ideas on how to make our website more valuable! Thank you Sharon from Toronto Salsa Lessons / Classes for your suggestions to make the newsletter look like the website and profile younger entrepreneurs like Jennifer Lopez and Sean Combs!
Have A Suggestion?

More Evan Carmichael
More Information