Tweet

Taming the Mighty Marketing PR and Tradeshow Tiger

Guest post by: Dawn Marie Yankeelov

Article Overview: Where can you go to get solid information on how-to run a tradeshow? It is not just about giving out those stressballs to nameless souls.•Are you in marketing or sales and expected to get a result from tradeshow activity?•Are you in search of what to do to make the next one work out with important contacts, sales leads, and media attention?• Do you have to “go again” and the headache has started with that very thought?

Taming the Mighty Marketing PR and Tradeshow Tiger

ICOAST PRESENTS
“TAMING THE MIGHTY MARKETING, PUBLIC RELATIONS AND TRADE SHOW TIGER”
A How-To Seminar Developed by Knowledge Force Seminars
For Technology and Growth Company Professionals

(Miami, Florida—April 10, 2006)— A full-day how-to seminar entitled “Taming the Mighty Marketing, Public Relations and Trade Show Tiger” will be presented by South Florida’s ICoast with Knowledge Force Seminars in two locations. It will be led by seasoned speakers Dawn Yankeelov of ASPectx and Linda Rodriguez of TradeShow Teacher. The session is designed for technology and growth company professionals looking to learn what works to attract new business, improve efficiencies in marketing techniques, and how to profit from the building blocks that a trade show offers growth companies. The first event will be held on May 15, 2006 from 8 AM to 5 PM at Florida Atlantic University, Live Oak Rooms, with lunch served. The pre-registration fee is $99. At the door-registration will be $120.00. A second presentation will be offered on May 16, 2006 at the IGFA Museum in Fort Lauderdale, during the same hours.

Topics to be covered include best practices and strategies in public relations, competitive intelligence, trade show activity, sales development, lead acquisition, and networking skills. “Knowledge Force Seminars looks to educate professionals on what public relations mistakes can be avoided and how to engage target customers by being a market maker in venues that count,” said Dawn Yankeelov, of ASPectx, a Kentucky-based PR and strategic marketing firm serving clientele in the technology and healthcare sectors. Rodriguez and Yankeelov chose the tiger as a symbol of what each company takes on to build its business development with proper tactics. “We are here to take the trial and error out of the equation for success. There are proven tactics, that when implemented in your early business contacts, can have a real impact on future profitability,” said Linda Rodriguez of TradeShow Teacher, a South-Florida-based training company, serving businesses nationwide.

“We look forward to offering this exciting program to our member companies, and expect this to be an opportunity for professional growth and creative brainstorming,” said Michael Corbit of iCoast. The seminar format will include Q&A, roleplaying, and discussion periods, in additional to seminar presentation sessions. To register, go to knowledgeforceseminars.com, email info@knowledgeforceseminars.com, or call
(866)-380-8656. Credit Cards will be accepted. Checks or cash can be mailed to: 4141 Nautilus Dr, Suite 5E – Miami Beach, FL 33140. All pre-registrations must be received by May 10, 2006. (Registration is powered by ABC Signups, a JTC Technologies, LLC venture.)


ABOUT THE SPEAKERS

Dawn Marie Yankeelov, President of ASPectx: www.aspectx.com

Dawn Marie Yankeelov is president of Kentucky-based ASPectx, specializing in marketing and public relations strategies for, technology-driven corporations, venture-backed startups, and growth institutions. As a marketing and public relations strategist for 19 years, she has counseled many companies on their marketing needs and executed effective campaigns in targeting, select markets--using internet tools and traditional methodologies.

She has spoken at a variety of venues, including the International Virtual Communities Conference by Infonortics, Ltd. in the United Kingdom; Bulldog Reporter’s Media Summit; the Society for Competitive Intelligence Professionals (SCIP); regional ITEC Expos, Small Business Development Centers in Florida and Kentucky, and various venture capital conferences.

As a former reporter, she has written on technology, marketing, and business topics for a variety of publications, including the 2005 American Bar Association’s Emerging Companies Guide: A Resource for Professionals and Entrepreneurs. She is a founder of the Louisville Women in Technology organization, and a coordinator of the Idea Festival 2006, an innovators’ conference developed by the Kentucky Science and Technology Corp.


Linda Rodriguez, President of TradeShow Teacher: www.tsteacher.com

Linda Rodriguez is the President of the Miami Beach based Trade Show Training & Consulting firm, TradeShow Teacher, catering to businesses Nationwide. She has taught many companies, over the years, how to improve their Trade Show Results through Full Day Training Programs for individuals, departments or entire teams and with the Trade Show Training Manual she authored, titled: Trade Show Training, for Increased Return On Investment.
She has spoken at many Trade Shows, covering a wide variety of industries; offering sessions consisting of Booth Staff Training, How to Obtain Qualified Leads, How to Follow Up with Leads to Increase Post Show Sales and Post Show Reporting Strategies to Measure ROI & Enable Exhibit Program Growth. Most recently, she presented at the Internet Telephony Expo & South Florida Real Estate Expo. She is also on the Expert Panel for an organization named, “Real Women – Real Business,” providing expertise to members on Trade Shows, Events & Presentations.
She has a great "eye for design" & ability to create targeted messaging, from her years of experience as a Graphic Designer & Marketing Professional. By combining her Public Relations, Trade Show Management & Trade Show Training experience, along with her many years of Graphic Design & Marketing experience, she provides Trade Show Training that delivers incredibly powerful results & increased revenue to her customers.


About iCoast: www.icoast.com
ICoast is a regional non-profit organization dedicated to cultivating Southeast Florida as a global science and technology hub and leading region for business entrepreneurship and investment. South Florida's InternetCoast is comprised of Palm Beach, Broward and Miami-Dade counties. ICoast works closely with the region’s economic development organizations, including the Business Development Board of Palm Beach County, the Broward Alliance, and the Miami-Dade Beacon Council, as well as with Enterprise Development Corporation and other entities, to promote regional economic growth. On the Web: www.icoast.com
###

Related Articles
  All ya need is Attitude and Ownership to have selling success
  An \"Ideal Selling Situation\"
  Home Party Sales and Networking Consultants Must Smile
  Organizing CDs, DVDs, Software and other Discs
  C-Level Selling: Are You a Tiger, a Phil or Struggle to Make the Cut
  Getting Things Done and Maintaining competitiveness
  8 Ways to Translate Tiger Woods' Experiences into Sales Success
  GKhair, the International Leader in Innovative Hair Care, Launches Global Promotion of its Acclaimed GK Hair Taming System with Juvexin™ and Full Line of Professional Hair Care Products
  In the Weeds - Learning From Tiger's Publicity Nightmare
  Successful People Live a Mighty Purpose
  Tiger Woods’ Unconventional Crisis Management Deserves An A Grade.
  Are you ready for a Life Coach?
  From Good To Even Better
  Mystery Shoppers Enhance Tradeshow Performance
  Tiger Woods needs a Life Coach and so do you!
  Be Successful in Online Marketing Today!
  Overcoming Anxiety: 4 Steps to Living the Life You Want
  Build Your List Quickly – Be a List Building Tiger!
  Make Your Business Training Program a Mighty River
  Tiger Feeding Frenzy Reminds Me Of Nixon Quote

Article Tags:



Related Forum Posts
Re: What is your Business? - We are running a Online Marketing Firm and we have some good clients to which we are offering a complete Digital Marketing strategy like Search, Mobile Marketing, Branding and Design. I think in Online Marketing company online presence can be a wining factor for the success of the company.
Re: Let’s talk about the ways of marketing your products, servic - I agree with some of the others who responded it depends on what your selling... but to answer your questions here are some of the methods I use. Forum Marketing Yahoo Answers (I need to use more of) SEO (Search Engine Optimization) Bum Marketing or Article marketing P-P-C (Pay Per Click) Marketing Online Directories Hope this helps.
Re: Randy Pausch died today - [quote="ideasuniversity":vllm5pnq]3. To do my business like Michelangelo painted his ceilling, like Tiger Wood plays golf and Micheal Jackson sings his songs[/quote:vllm5pnq] Hi ideasuniversity, Can you clarify what do you mean by this?
Re: Should Evan add a "Social Media Marketing" category to the f - Hi, Online Marketing would be a great title, and having sub categories would make it even better, there would plenty of categories to choose from, Social Media, SEO, Article Marketing and yes even Affiliate Marketing to name just a few, great looking site btw Jeff, take care, Carol
Kevin's Case Study #11 - A New Forum Category? - Hi Everyone, 2009 is a new year and I'd like to create a new forum category to jazz things up! In the past, there's been some interest voiced about adding a "Social Media Marketing", "Online Marketing", "Internet Marketing" or "Online Promotion" category. I'll implement [u:1g2tv6tf]ONE[/u:1g2tv6tf] of those new categories, but can someone first tell me what the difference would be between the existing "Marketing" section and one of those new options mentioned above? Thanks


Share this article with your friends. Fund someone's dream.

Leave a comment below or share on the left and you'll help support entrepreneurs in Africa through our partnership with Kiva. Over $50,000 raised and counting - Please keep sharing! Learn more.

Newsletter

Get advice & tips from famous business
owners, new articles by entrepreneur
experts, my latest website updates, &
special sneak peaks at what's to come!

Name:
Email:

Popular Articles

How to Find a Niche and Make Money Online

The Strong Leadership Formula

Executives and Elevators Perfecting That Pitch

Suggestions

Email us your ideas on how to make our
website more valuable! Thank you Sharon
from Toronto Salsa Lessons / Classes for
your suggestions to make the newsletter
look like the website and profile younger
entrepreneurs like Jennifer Lopez.