Fundamentals of media interview skills: facial expression
Fundamentals of media interview skills: facial expression
Research out of UCLA found that when what is communicated is out of alignment with how it is communicated, the nonverbal cues, such as tone of voice, eye movement, posture, hand gestures and facial expressions, overwhelm what is verbalized. Albert Mehrabian's study found that nonverbal communication accounted for 93 percent of a presenter's impact.
The important point of the research is that it's essential that the nonverbal and verbal elements of a presentation be aligned.
Facial expressions contribute to nonverbal communication and can have a significant impact on a spokesperson's ability to connect with the audience and get his or her point across. Researchers have found that people can identify with great accuracy seven separate human emotions, even after seeing only facial and eye expressions. These include sadness, happiness, anger, fear, surprise, disgust and interest. Beginning very early in life, typically before a child's first birthday, people begin building skills that enable them to accurately read the faces of people around them.
As a result, without speaking a word, a facial expression can convey a great deal of information to others. People watch a speaker's face during a presentation or media interview. When you speak, your face -- more clearly than any other part of your body -- communicates to others your attitudes, feelings and emotions.
How can you remove expressions that don't belong on your face? First, know what they are. Inappropriate expressions include distracting mannerisms or unconscious expressions not rooted in your feelings, attitudes and emotions. In much the same way that some speakers perform random, distracting gestures and body movements, nervous speakers often release excess energy and tension by unconsciously blinking rapidly, licking lips or tightening the jaw.
While I frequently encourage those participating in our presentation skills training or media interview skills training sessions to project a positive facial expression, I don't mean they should smile. You see, it is very difficult to fake a smile; there are 80 different muscles involved in smiling. The right combination of those 80 muscles produces a sincere smile. The wrong combination can make you look like a phony. Instead, being positive means sincerely projecting an air of confidence -- having an open face.
If you relax your inhibitions and allow yourself to respond naturally to your thoughts, attitudes and emotions, your facial expressions will be appropriate and will project sincerity, conviction and credibility.
Similarly, eye contact or lack of eye contact can also indicate a person's attitudes and emotions. The eyes communicate more that any other part of the human anatomy.
Making and maintaining eye contact can have positive outcomes in the workplace. Eye contact can be used to indicate to a person that you are receptive to what they have to say. Additionally, eye contact may indicate that you want to communicate with a person. Finally, eye contact can be used to express respect for a person by maintaining longer eye contact.
A lack of eye contact, or an unwillingness to maintain eye contact may indicate discomfort with a situation, a disinterest in the other person's words, or a dislike of the person.
In our media interview skills training sessions, we recommend that interviewees lock their eyes on the interviewer. Why? Research suggests that individuals who can routinely out gaze another develop a sense of control and power over others not so inclined. Maintained eye contact can show if a person is trustworthy, sincere or caring. Shifty eyes and/or too much blinking can suggest deception.
The bottom line is that people with eye movements that are relaxed and comfortable yet attentive to the person they are conversing with are seen as more sincere and honest.
Fundamentals of media interview skills facial expression - To learn more about this author, visit Daniel Keeney's Website.
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Researchers have found that how you communicate -- what you look like and how you sound -- can be far more important than what you say when it comes to getting your message across.
Research out of UCLA found that when what is communicated is out of alignment with how it is communicated, the nonverbal cues, such as tone of voice, eye movement, posture, hand gestures and facial expressions, overwhelm what is verbalized. Albert Mehrabian's study found that nonverbal communication accounted for 93 percent of a presenter's impact.
The important point of the research is that it's essential that the nonverbal and verbal elements of a presentation be aligned.
Facial expressions contribute to nonverbal communication and can have a significant impact on a spokesperson's ability to connect with the audience and get his or her point across. Researchers have found that people can identify with great accuracy seven separate human emotions, even after seeing only facial and eye expressions. These include sadness, happiness, anger, fear, surprise, disgust and interest. Beginning very early in life, typically before a child's first birthday, people begin building skills that enable them to accurately read the faces of people around them.
As a result, without speaking a word, a facial expression can convey a great deal of information to others. People watch a speaker's face during a presentation or media interview. When you speak, your face -- more clearly than any other part of your body -- communicates to others your attitudes, feelings and emotions.
How can you remove expressions that don't belong on your face? First, know what they are. Inappropriate expressions include distracting mannerisms or unconscious expressions not rooted in your feelings, attitudes and emotions. In much the same way that some speakers perform random, distracting gestures and body movements, nervous speakers often release excess energy and tension by unconsciously blinking rapidly, licking lips or tightening the jaw.
While I frequently encourage those participating in our presentation skills training or media interview skills training sessions to project a positive facial expression, I don't mean they should smile. You see, it is very difficult to fake a smile; there are 80 different muscles involved in smiling. The right combination of those 80 muscles produces a sincere smile. The wrong combination can make you look like a phony. Instead, being positive means sincerely projecting an air of confidence -- having an open face.
If you relax your inhibitions and allow yourself to respond naturally to your thoughts, attitudes and emotions, your facial expressions will be appropriate and will project sincerity, conviction and credibility.
Similarly, eye contact or lack of eye contact can also indicate a person's attitudes and emotions. The eyes communicate more that any other part of the human anatomy.
Making and maintaining eye contact can have positive outcomes in the workplace. Eye contact can be used to indicate to a person that you are receptive to what they have to say. Additionally, eye contact may indicate that you want to communicate with a person. Finally, eye contact can be used to express respect for a person by maintaining longer eye contact.
A lack of eye contact, or an unwillingness to maintain eye contact may indicate discomfort with a situation, a disinterest in the other person's words, or a dislike of the person.
In our media interview skills training sessions, we recommend that interviewees lock their eyes on the interviewer. Why? Research suggests that individuals who can routinely out gaze another develop a sense of control and power over others not so inclined. Maintained eye contact can show if a person is trustworthy, sincere or caring. Shifty eyes and/or too much blinking can suggest deception.
The bottom line is that people with eye movements that are relaxed and comfortable yet attentive to the person they are conversing with are seen as more sincere and honest.
Fundamentals of media interview skills facial expression - To learn more about this author, visit Daniel Keeney's Website.
Like this article? Share it with your friends
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| What you look like and how you sound can be far more important than what you say when it comes to getting your message across. Nonverbal cues, such as tone of voice, eye movement, posture, hand gestures and facial e... |
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| As you read the headline, I can almost hear some of you asking, “How can there be anything positive about media interviews? I would rather go for a painful visit to my dentist than participate in a media i... |
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| Each medium – radio, TV and print – have specific requirements you should understand before the interview. |
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| If you use it correctly, media begets media. |
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| If you have the correct perspective, today, there are more opportunities to grow your business than ever before. |
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Anne BarrAnne Barr has over 26 years experience in sales and marketing, six years as a franchisee. She has assisted over 367 business owners and purchasers to achieve their goals in career change, transition and exit strategy. She holds the designation of Certified Franchise Executive from the International Franchise Association, Certified Business Intermediary from the International Business Brokers Association and Board Certified Broker from the Texas Association of Business Brokers. Anne is active in professional organizations, networking groups and volunteers for non-profit entities. As owner/operator of four successful businesses, Anne has proven people skills and enjoys helping clients find the right "fit" in business ownership. Visit www.FranchiseOpportunitySpecialist.com for more information about me and my company. - Visit Anne Barr's Website |
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Bernard ReberBack in late 1992, MS Access hit the streets. About that time the company I managed needed new software to handle their growing client base and I decided to try this new product. I had little difficulty writing and adapting a database to suit us and discovered a hidden talent for programming. A business was born. With business studies and 25 years of management experience in three different countries under my belt, I could offer a unique combination of skills and my customers agreed. From these humble beginnings my software 'invoiceit' emerged in 1999 and has since been taken to 49 states (hello Wyoming, won't you join us?), all across Canada and more than 70 other countries. From the very beginning the program included cashbook accounting, the simplest form of keeping financial business records. The Dictionary.com defines 'cashbook' as "A 'book' in which to record money received and paid out". For 'book' substitute 'simple software' and that's what I'm about. Now I have published Simple Accounting, an inexpensive spreadsheet solution which even you can master. For just $14.95 it costs less than a takeout meal! More at http://www.scrambled-card.com/simple_accounting_main.htm - Visit Bernard Reber's Website |
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![]() Daniel Keeney (Visit Daniel's Website) DPK Public Relations specializes in proactive and reactive media relations, media interview skills training, presentation skills training and corporate crisis communications planning and recovery. Guided by an accredited Houston public relations veteran, Dan Keeney, APR, DPK Public Relations helps clients increase visibility in order to build demand for their products and services. With a background in journalism, we know what it takes to secure media placement through expert writing and persuasive media relations services. Our public relations team has planned and managed communications programs and deflected controversy related to some of the most important issues of our time. DPK Public Relations is known for its professional and successful relationships with reporters, editors and producers throughout the country. Our media interview skills training teaches clients to project a positive image on television, radio or in print interviews, which helps protect and enhance the reputation of their organizations. You don't have to take our word for it -- ask NASA - Johnson Space Center, Carbo Ceramics and Range Resources, just a few of our media training clients.
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