Daniel Keeney Articles
Why your organization needs media interview skills training - Click To Read Article
Many top executives have seen for themselves how challenging the media can be to deal with. If they haven\'t personally experienced the cold stares of the press corps, they certainly have seen their friends thrust into the frying pan. In our dealings with CEOs and other corporate leadership, it is typical for them to tell us that a journalist\'s job is to uncover sensational details and present them in a way that turns heads and raises eyebrows -- the facts notwithstanding. Many feel that journalists aren\'t interested in the truth; they are interested in bullying their subjects and making them look bad.
Top 10 Tips Before Going on Camera for a Media Interview - Click To Read Article
If Andy Warhol was right and \"in the future everybody will be world famous for 15 minutes,\" you want to be prepared beforehand in order to prevent becoming infamous. These 10 tips will help get you ready before the cameras turn toward you.
The Top 10 Basics of Media Interview Preparation - Click To Read Article
Counter to conventional wisdom, the person in most control in an interview setting is the interviewee and not the interviewer. That\'s because the person being interviewed holds the information that the interviewer needs. Many organizations find that media interview skills training can ensure their spokespersons can fully capitalize on interview opportunities and avoid missteps. In this article, we offer our top ten tips for media interview skills training. As you review them, keep in mind that no matter how friendly or seemingly inocuous, no interview is a casual conversation.
The Fundamentals of Crisis Communications - Click To Read Article
Crisis communications at its most basic level consists of three elements: crisis planning, crisis response and crisis recovery. This article explores each of these categories and provides helpful tips for how to get started.
Stop Your Stammering -- The Power of Silence in a Presentation - Click To Read Article
In broadcasting, I coached news reporters, anchors and talk show hosts in how to be comfortable and confident on the air. How to project their voice and inject enthusiasm. How to use their nervous energy to amplify their performance and how to eliminate "ums," "ers" and "ahs." In public relations, I have provided similar public speaking training to hundreds of organizational spokespersons with great results. Frequently, an executive voices concern about their stumbling and stammering and we work to break down some of the bad habits that can contribute to “audible pauses.” The key is to embrace silence and not try to fill up every moment with sound. Strategically interrupting your smooth speaking pattern can significantly enhance your presentation.
Fundamentals of media interview skills what to wear - Click To Read Article
What a person looks like while delivering a message must be consistent with the message being delivered or it will have a significant impact on how the message is perceived. When a person looks sloppy, it sends a message to the audience that overwhelms the message coming out of his mouth. This article provides a great overview of what to wear the next time you are under the glare of the TV cameras.
Fundamentals of media interview skills: facial expression - Click To Read Article
What you look like and how you sound can be far more important than what you say when it comes to getting your message across. Nonverbal cues, such as tone of voice, eye movement, posture, hand gestures and facial expressions, overwhelm what is verbalized. This article examines why it\'s essential that the nonverbal and verbal elements of a presentation be aligned.
Are Journalists Really Out to Get You? - Click To Read Article
Strong negative feelings about journalists are typical among spokesperson, particularly among those who don't work with reporters often. Many of the negative impressions people have of journalists is rooted in the truth, but this article focuses on how to work within today's media landscape to powerfully get your organization's point across.
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