I am often asked when a news release should be sent about an upcoming special event. Here is a table that can help you plan your coverage.
PRINT MEDIA NEWSPAPERS: check with the newspaper that you are trying to work with as some newspaper sections will have longer lead times LEAD TIME One to three weeks for dailies TRADE MAGAZINE (monthly)
LEAD TIME Six weeks to two months.
CONSUMER MAGAZINE (monthly)
LEAD TIME Five to six months.
METRO MAGAZINE (monthly)
LEAD TIME Three to Four months.
WEEKLY MAGAZINES LEAD TIME One to two months.
SUNDAY MAGAZINES (with Sunday newspapers)
LEAD TIME Three to four months.
TELEVISION PUBLIC SERVICE ANNOUNCEMENTS LEAD TIME Six to eight weeks.
NATIONAL MORNING SHOWS LEAD TIME Two weeks to two months.
LOCAL TALK SHOWS LEAD TIME Two to six weeks.
LOCAL NEWS LEAD TIME Two days.
RADIO PUBLIC SERVICE ANNOUNCEMENTS LEAD TIME Six to eight weeks.
PROMOTIONS LEAD TIME Two weeks to two months.
TALK SHOWS LEAD TIME One week to one month.
NEWS LEAD TIME Two days.
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