EFFECTIVE MEDIA LEAD TIMES
EFFECTIVE MEDIA LEAD TIMES
PRINT MEDIA
NEWSPAPERS: check with the newspaper that you are trying to work with as some newspaper sections will have longer lead times
LEAD TIME One to three weeks for dailies
TRADE MAGAZINE (monthly)
LEAD TIME Six weeks to two months.
CONSUMER MAGAZINE (monthly)
LEAD TIME Five to six months.
METRO MAGAZINE (monthly)
LEAD TIME Three to Four months.
WEEKLY MAGAZINES
LEAD TIME One to two months.
SUNDAY MAGAZINES (with Sunday newspapers)
LEAD TIME Three to four months.
TELEVISION
PUBLIC SERVICE ANNOUNCEMENTS
LEAD TIME Six to eight weeks.
NATIONAL MORNING SHOWS
LEAD TIME Two weeks to two months.
LOCAL TALK SHOWS
LEAD TIME Two to six weeks.
LOCAL NEWS
LEAD TIME Two days.
RADIO
PUBLIC SERVICE ANNOUNCEMENTS
LEAD TIME Six to eight weeks.
PROMOTIONS
LEAD TIME Two weeks to two months.
TALK SHOWS
LEAD TIME One week to one month.
NEWS
LEAD TIME Two days.
EFFECTIVE MEDIA LEAD TIMES - To learn more about this author, visit Martin Cohn's Website.
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I am often asked when a news release should be sent about an upcoming special event. Here is a table that can help you plan your coverage.
PRINT MEDIA
NEWSPAPERS: check with the newspaper that you are trying to work with as some newspaper sections will have longer lead times
LEAD TIME One to three weeks for dailies
TRADE MAGAZINE (monthly)
LEAD TIME Six weeks to two months.
CONSUMER MAGAZINE (monthly)
LEAD TIME Five to six months.
METRO MAGAZINE (monthly)
LEAD TIME Three to Four months.
WEEKLY MAGAZINES
LEAD TIME One to two months.
SUNDAY MAGAZINES (with Sunday newspapers)
LEAD TIME Three to four months.
TELEVISION
PUBLIC SERVICE ANNOUNCEMENTS
LEAD TIME Six to eight weeks.
NATIONAL MORNING SHOWS
LEAD TIME Two weeks to two months.
LOCAL TALK SHOWS
LEAD TIME Two to six weeks.
LOCAL NEWS
LEAD TIME Two days.
RADIO
PUBLIC SERVICE ANNOUNCEMENTS
LEAD TIME Six to eight weeks.
PROMOTIONS
LEAD TIME Two weeks to two months.
TALK SHOWS
LEAD TIME One week to one month.
NEWS
LEAD TIME Two days.
EFFECTIVE MEDIA LEAD TIMES - To learn more about this author, visit Martin Cohn's Website.
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Staging DivaDebra Gould, aka The Staging DivaŽ, is President of Six Elements Inc., an internationally recognized home staging company. Inspired by many requests from aspiring home stagers wanting to start similar businesses, Gould created the Staging Diva Home Staging Business Training Program. Gould has trained over 1000 Staging Diva Graduates worldwide to start staging businesses. Buying decorating and selling six of her own homes in four years lead to an interest in real estate staging which she turned into a career with the launch of sixelements.com in 2002. Since then she has staged hundreds of homes in addition to teaching home staging training. Gould is the author of several home staging resources including a series of popular ebooks made up of a Design Guide, Color Guide and Portfolio Guide. For more information about Debra Gould visit stagingdiva.com. - Visit Staging Diva's Website |
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