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Guest post by: Martin Cohn Become an Author

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I am often asked when a news release should be sent about an upcoming special event. Here is a table that can help you plan your coverage.

PRINT MEDIA

NEWSPAPERS: check with the newspaper that you are trying to work with as some newspaper sections will have longer lead times
LEAD TIME One to three weeks for dailies

TRADE MAGAZINE (monthly)
LEAD TIME Six weeks to two months.

CONSUMER MAGAZINE (monthly)
LEAD TIME Five to six months.

METRO MAGAZINE (monthly)
LEAD TIME Three to Four months.

WEEKLY MAGAZINES
LEAD TIME One to two months.

SUNDAY MAGAZINES (with Sunday newspapers)
LEAD TIME Three to four months.

TELEVISION

PUBLIC SERVICE ANNOUNCEMENTS
LEAD TIME Six to eight weeks.

NATIONAL MORNING SHOWS
LEAD TIME Two weeks to two months.

LOCAL TALK SHOWS
LEAD TIME Two to six weeks.

LOCAL NEWS
LEAD TIME Two days.

RADIO

PUBLIC SERVICE ANNOUNCEMENTS
LEAD TIME Six to eight weeks.

PROMOTIONS
LEAD TIME Two weeks to two months.

TALK SHOWS
LEAD TIME One week to one month.

NEWS
LEAD TIME Two days.

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