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Martin Cohn Articles

Written by: Martin Cohn

10 Ways To Better Use Voice Mail - Click To Read Article
Given everyone�s busy schedule, leaving voice mail messages is an unavoidable business practice. However, voice mail is a tool. Despite its widespread use among companies, government agencies and private residences, callers often are not prepared to leave a coherent, concise message. Many times the beep impels callers to prattle and digress.

EFFECTIVE MEDIA LEAD TIMES - Click To Read Article
I am often asked when a news release should be sent about an upcoming special event. Here is a table that can help you plan your coverage.

Media Relationships - Click To Read Article
Media relations is the art of building relationships of trust and mutual interest with reporters. It�s a step up from publicity for your product, service or event, or asking reporters and editors to do your marketing for you. Remember, reporters don�t work for you (or me) - they work for their editors, readers, and viewers. Try an approach that builds better relationships with give and take, generating more call-backs, and ensuring that your calls are returned down the road. How? Position your organization as a resource to the press.

The Importance of Community Relations - Click To Read Article
There are some powerful relationship realities between various community groups and organizations. Corporations and institutions must prove their validity, honesty, and trustworthiness every day. Community relationships are effectively maintained primarily through engagement with various publics and audiences within the community and your organization.

It's A Crisis If There's No Plan - Click To Read Article
We all understand the importance of perception. The line between perception and reality is often quite thin. Actions taken by a communicator during the first moments of a crisis can affect perceptions of an individual or company well after the crisis is resolved. The following seven steps should guide you in preparing a basic plan so that you can communicate efficiently, effectively, and forthrightly at the moment an emergency hits your organization

Options abound for businesses to give to charity - Click To Read Article
Businesses - both large and small - offer charitable support to the many projects and programs that enrich the lives of all in their community and therefore play a vital philanthropic role in maintaining their region's quality of life. Here are seven ways in which your business can make a difference.

Getting Started in Corporate Philanthropy - Click To Read Article
Business guru Charles Handy, writing in Harvard Business Review, summarized the value of philanthropic businesses by saying, “A good business is a community with a purpose.”  Here are six steps to setting up a corporate philanthropy program.

Ten Tips for Cell Phone Courtesy - Click To Read Article
I have owned a cell phone since the early eighties. Given my decades of experience and the prevalence of cell phones today, I offer the following ten tips on how to avoid annoying others.

NEWS RELEASE QUIZ
 - Click To Read Article
Today, thanks to the Internet, everything we’ve learned about writing press releases has changed. Here's a short quiz to see if you have changed with the times.

Building Community Support for Project Permitting Construction and Marketing - Click To Read Article
Redevelopment projects can displace people and create opposition, and develop a negative momentum that's hard to turn around. But, with longer-term planning and community involvement, redevelopment can help communities feel a sense of investment, involvement and continuity by engaging the community in celebrating its past to build its future.

10 Steps to Successful Networking - Click To Read Article
This old saying rings true in everything we do, especially in business. Finding contacts is key to the success of your business, and a great place to meet these contacts is at networking meetings or events. It is not enough just to attend networking gatherings, you need to know how to network. There are many sources of networking tips and information, but the following are ten tips that I find most useful.





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