Martin Cohn Articles

Winning with the Media - Click To Read Article
Media relations is an area that gets a significant amount of attention. For many, it remains a mystery as to How a story gets into a publication.

Writing Letters to the Editor - Click To Read Article
Letters to the editor can be a great way to express your views on an issue that has importance to you. Many politicians and other decision-makers read the letters page to gauge public opinion. A well worded letter can bring up information not addressed in a news article or can create an impression of widespread support (or opposition) to an issue. Here are some tips to writing letters to the editor:

What is Public Relations - Click To Read Article
In the last decade, there has been much malignment of the field of public relations. Much of the criticism comes from the old stereotype of the circus barker who would say and promise anything so that the public would spend its money in his tent or sideshow. However, in today\'s world of fast-paced economic and social change, the need to communicate is becoming more and more important.

Ten Secrets for Organizing Successful Special Events - Click To Read Article
I taught a graduate course at Emerson College on Special Events Management. I would like to offer ten secrets that I shared with my classes to help ensure a successful special event.

The Importance of Community Relations - Click To Read Article
There are some powerful relationship realities between various community groups and organizations. Corporations and institutions must prove their validity, honesty, and trustworthiness every day. Community relationships are effectively maintained primarily through engagement with various publics and audiences within the community and your organization.

Ten Tips for Cell Phone Courtesy - Click To Read Article
I have owned a cell phone since the early eighties. Given my decades of experience and the prevalence of cell phones today, I offer the following ten tips on how to avoid annoying others.

Six Reasons to Give - Click To Read Article
If you run a business, you undoubtedly feel many pressures on your time and money. Why would you want to add \"giving to the community\" to your \"to do\" list? Here are six reasons .....

Negotiating a Special Event Contract - Click To Read Article
You can no longer rely on a handshake to seal your agreement with a venue for your special event. According to Exhibitor Magazine, the best way to negotiate a good hospitality deal is to sit down with a facility representative and discuss your options. You should come prepared with the following information: · Budget. Know the limit of what you can spend. · Agenda. Know what you want from the facility. · History. Know what happened at your last event. · Dates. Flexibility can lower your costs.

NEWS RELEASE QUIZ
 - Click To Read Article
Today, thanks to the Internet, everything we’ve learned about writing press releases has changed. Here's a short quiz to see if you have changed with the times.

Media Relationships - Click To Read Article
Media relations is the art of building relationships of trust and mutual interest with reporters. It’s a step up from publicity for your product, service or event, or asking reporters and editors to do your marketing for you. Remember, reporters don’t work for you (or me) - they work for their editors, readers, and viewers. Try an approach that builds better relationships with give and take, generating more call-backs, and ensuring that your calls are returned down the road. How? Position your organization as a resource to the press.

It's A Crisis If There's No Plan - Click To Read Article
We all understand the importance of perception. The line between perception and reality is often quite thin. Actions taken by a communicator during the first moments of a crisis can affect perceptions of an individual or company well after the crisis is resolved. The following seven steps should guide you in preparing a basic plan so that you can communicate efficiently, effectively, and forthrightly at the moment an emergency hits your organization

EFFECTIVE MEDIA LEAD TIMES - Click To Read Article
I am often asked when a news release should be sent about an upcoming special event. Here is a table that can help you plan your coverage.

Business Golf 101 - Click To Read Article
Public relations is about relationships. During the golfing season, a round of golf is the perfect opportunity to build a relationship with someone with whom you will later do business. However, there are some dos and don\'ts on conducting business on the golf course. In fact, there\'s even a course (academic, not golf) for students at Northern Illinois University to learn the proper golf behavior on the links.

Building Community Support for Project Permitting Construction and Marketing - Click To Read Article
Redevelopment projects can displace people and create opposition, and develop a negative momentum that\'s hard to turn around. But, with longer-term planning and community involvement, redevelopment can help communities feel a sense of investment, involvement and continuity by engaging the community in celebrating its past to build its future.

6 Steps to Using Trade Magazines To Reach Customers - Click To Read Article
When developing a publicity campaign for their business many owners overlook the importance of trade magazines and journals as vehicles for reaching new customers. While mass media publications have widespread readership, the targeted nature of trade publications make the information that appears within them even more powerful.

10 Steps to Successful Networking - Click To Read Article
This old saying rings true in everything we do, especially in business. Finding contacts is key to the success of your business, and a great place to meet these contacts is at networking meetings or events. It is not enough just to attend networking gatherings, you need to know how to network. There are many sources of networking tips and information, but the following are ten tips that I find most useful.

10 Ways To Better Use Voice Mail - Click To Read Article
Given everyone’s busy schedule, leaving voice mail messages is an unavoidable business practice. However, voice mail is a tool. Despite its widespread use among companies, government agencies and private residences, callers often are not prepared to leave a coherent, concise message. Many times the beep impels callers to prattle and digress.


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