Tweet

2008 PR Trends - What's In, Out, and New for the New Year?

Written by: Cataunya Ransom

Article Overview: Public relations will become a necessity for almost virtually any and every business, no matter how big or small. Here is how you can stay above the PR curve for 2008.

2008 PR Trends - What's In, Out, and New for the New Year?

If you never explored the possibilities of adding public relations to your business practices, the year of 2008 will challenge your thoughts. Public relations will become a necessity for almost virtually any and every business, no matter how big or small.

The art of public relations is simple. Public relations involve how you communicate with the public and what is the public perception of you. If you run a business, the public has an image of your business and you should be communicating with the public to make sure that this image is a positive one. In order to communicate with your target audience you have to understand how to reach them first. This is why it is vitally important to utilize the best public relations practices to be effective and gain the most exposure for your business.

Here is how you can stay above the PR curve for 2008:

PR What's Out, What's In, What's New 2008?

1. What's Out? Expensive Wire Distributions - The days of paying for expensive press release wire distribution services are out. Today many free wire distribution services offer the same exposure as paid for press release distribution services. Try PR-Inside.com, PR.com, or PRLog.org all of these services offer free press release wire distribution services.

2. What's In? Social Media Networking - It has now become just as important to create a name for yourself online as well as offline. Writing promotional articles, joining online communities (YouTube, Facebook, MySpace) etc.

3. What's Out? Faking Hype - Adding fake hype to a news story or tip to receive publicity is out. Find a true newsworthy storyline oppose to adding fake hype.

4. What's In? Stronger Media Relationships - It will be more important than ever to secure and build stronger media relationships.

5. What's New? PR Industry Co-opting - Form alliances with others that add value and help you to gain stronger media exposure.

6. What's New? DotMobi Mobile PR - Utilize mobile communications to connect and gain exposure. Implement mobile websites for cell phones and mobile email communications.

Related Articles
  December 2008 List of Dofollow Blogs
  Moment of Good Financial News Zen: Shark Attacks Down
  Teleworking
  For Good SEO You Must Go Back To Basics
  Online Social Networks Part 1 Social Networking

Article Tags: alliances, business practices, curve, distributions, dotmobi, fake hype, free press release, industry co, media exposure, media relationships, mobile communications, news story, online communities, pr industry, press release distribution, press release distribution services, public perception, public relations, target audience, wire distribution



Related Forum Posts
How to valuate a business - Hi Garth - here is how we did it at Northern Crown Capital when I was helping them raise venture capital for Toronto-based entrepreneurs. Assume the start date is 2003 so 2008 projections are 5 years out: How Northern Crown Capital Valuates a Business 2008 Financial Projections Earnings Before Tax $5,865,000 Tax Rate 42% Taxes $2,463,300 Net Earnings $3,401,700 Amount Seeking to Raise Today $3,500,000 Discounted Value of Future Opportunity, 5 Years Out 2008 P/E Ratio 15 Value of Company in 2008 $51,025,500 Discount Rate Applied 30% Year 2008 $51,025,500 Year 2007 $35,717,850 Year 2006 $25,002,495 Year 2005 $17,501,747 Year 2004 $12,251,223 Value of Company at Investment in 2003 $12,251,223 Less: Investment Amount $3,500,000 Present Value $8,751,223 Discount for Risk & Private Company 40% Less: Discount for Risk & Private Company $3,500,489 Private Company Value $5,250,734 Present Value (What the Owner Keeps) $5,250,734 60.00% Financing (What the Investor Gets) $3,500,000 40.00% Total $8,750,734 100.00% I hope this helps!
Re: Moderators on vacation - I will be on vacation from Dec 23, 2008 - Jan 5, 2009 - See y'all in the New Year! Happy 2009 to All!!!
Re: Hello from a San Diego-based marketer - Welcome Aaron! Whats the next stage for your business? Ben
Re: New, young entrepreneur - Congrats H20ismyLife! Do you have a website so we can see any of your work? Whats the next step for you?
Re: Why isn't Starbucks instant coffee selling? - I didn't know about Starbucks instant coffee. However, at the other end of the market, Nestle''s Nespresso is continuing to do well and grew by 30% in 2008, which is pretty impressive in any year, but especially in 2008!! David


Share this article with your friends. Fund someone's dream.

Leave a comment below or share on the left and you'll help support entrepreneurs in Africa through our partnership with Kiva. Over $50,000 raised and counting - Please keep sharing! Learn more.

Tweet

Newsletter

Get advice & tips from famous business
owners, new articles by entrepreneur
experts, my latest website updates, &
special sneak peaks at what's to come!

Name:
Email:

Popular Articles

Is the iPad useful? One CEO tells all ....

How to Set Sales Goals that Work

Using Social Media Marketing

Suggestions

Email us your ideas on how to make our
website more valuable! Thank you Sharon
from Toronto Salsa Lessons / Classes for
your suggestions to make the newsletter
look like the website and profile younger
entrepreneurs like Jennifer Lopez.