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Jim Schakenbach & Mike Toomey Articles

Written by: Jim Schakenbach & Mike Toomey

The Web Its ALL About Content - Click To Read Article
What rules the web? Audio? Graphics? Video? Read on..We'll tell you.

Success with PR - Click To Read Article
By following a few useful tips, you can go a long way toward gaining the valuable visibility you’ll need to be successful.

Products Ready Now What - Click To Read Article
One of the most common mistakes high tech entrepreneurs make is not being prepared in advance for going to market. Learn how you should prepare.

Marketing Communications 101 Addressing Your Customers Pain - Click To Read Article
Companies bringing a new technology to market need to understand one key issue. This article will help you understand the key that makes more sales.

Continuity: Creating Your Greatest Image - Click To Read Article
The strategy and process of coordinating all the elements of a marketing message to achieve a consistent, memorable, overall look and feel for a company, service, or product.

Avoiding Inside Out Thinking - Click To Read Article
“Inside out” thinking is a classic marketing communications mistake and the result of an insular mindset that can gradually grow and take over the sales and marketing efforts of virtually any company.

Advertising PR Whats the Difference - Click To Read Article
They are distinctly separate disciplines, each with its own inherent advantages and disadvantage. Learn what they are.

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