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Analyzing your blog statistics

Guest post by: Bonnie Harris

Article Overview: A look at how to use properly analyze how well your blog is doing and by analyzing your blogs statistics to make improvements if needed.

Analyzing your blog statistics

With a new year here, it’s the time that most businesses review the strategies that they used last year and come up with the game plan for this year. One of the important things to look at when you’re determining what worked and what didn’t on your blog is your statistics. You know I’m not just about the numbers, but there are specific things you can look at to get insight into how your readers feel about the content you’re producing.

1. Which topics your readers are looking for – this one is pretty simple to judge. The posts that have the most direct traffic are the ones that people are most looking for.

2. Which posts are most enjoyed – take a look at how long people are spending looking at each post. The posts that were only glanced at for a few seconds clearly weren’t especially appealing. Thirty seconds or more at least means they gave it a glance, and a minute or more means they were reading and processing what you wrote. It could be a combination of the topic and the style that makes a post appealing!

3. If a post was stimulating – if you’ve gotten a lot of comments, it’s fair to say you’ve either written something genius or really hit a nerve. Either is good.

4. If you have regular readers – those that find your blog by searching for a specific topic will land on that blog post itself, not the main blog page (yourwebsite.com/blog or blog.yourwebsite.com). Those that visit your main blog page directly are either searching for your business’ blog, going to it after they’ve already landed on your website, or they’re return visitors. Of course, if you want you can dig a little deeper and find out which of those scenarios are true of your readers, but it any case, you know you’ve got a captive audience of regular readers by looking at how many people go directly to your blog. Subscription numbers can also provide this insight, but not everyone who subscribes reads, and not everyone who reads subscribes.

5. Effective SEO posts – you know you’ve got a strong, keyword rich post when it’s still getting a substantial number of visits even when it’s no longer new.

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Article Tags: blog topics, blogging for business, blogging for small business, blogging small business



Related Forum Posts
*Hot Topic: Do you use your website statistics?* - Greetings All I would like to know the type of website statistics software you use to track the number of people who visit your website/s? E.g Awstats, Google Analytics, Sitemeter etc. Also, do you use this data to make changes to your most popular webpages or simply use the figures to sell advertising? If you do NOT use a statistics software package I would like to know why. I look forward to your replies. Kind regards TheAnonymousMan
Re: Testing and Tracking Online Marketing Strategies - Hi Jeff, Thanks for posting this. Analyzing is no problem and I do use Google and statcounter for this. I think I fail in the testing step. How do you test. Let's take TEs for example, .- When you promote a squeeze page, I can track the sign ups, but how long do you put it there? - I admit, sometimes I forget a page, and it take a few months before I replace it, how many clicks is a good performance? - Do you use the same page (different code) on several TEs or different pages at the same time? More of this to come...
Re: YouTube - closing in on 10,000 views / month - Thanks for sharing the statistics.
Re: what causes franchises to fail? - Though it's true a large portion of new businesses lose money the first year, most go on to break even the first year or even are profitable. If you have a good franchise on your hands and manage the business wisely as well as utilize all that the franchise system has to offer (such as on-going training and support), It would not take 5 years to become profitable. I work with franchisees on a daily basis in getting them funded. We have a lot of repeat business and receive multiple loan requests for 2nd and 3rd locations, typically within 1 - 2 years of when they began their first unit. I review their current business financials and rarely have seen their first unit losing money after the first year. Generally they break even the first year and become profitable after that. I've even seen great success straight away and have seen franchisees open a 2nd unit within 6 months of the first, because they were already profitable by then! I think it mainly boils down to how you manage and making sure you have enough money to cover yourself the first year so you don't go under. There are loan statistics, and I have statistics on over 320 franchises (loan failure rate) and 298 of them have only 8% or less failure rate...so, for the most part, they are decent statistics. Worst on the list with over half their loans defaulting (55.26%) was a soup & sub shop type franchise and a bed & breakfast type franchise with nearly half (44.44%)! I cannot name the franchises exactly, so please do not request it. FYI- Lenders prefer to approve loans for franchises that have under 8% failure.
Re: What do think you about these statisitcs? - These statistics might be correct, because eve when I go to offices here, I observe the cashiers chatting on their systems and as the same time attending to us half heartedly


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