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Blog keywords – considerations for mobile devices

Guest post by: Bonnie Harris

Article Overview: Since my post on using the language of your target audience I've been doing a lot of thinking about other crucial elements to consider to make your blog a success from a keyword perspective. Not only do you need to consider geographically where your readers (or your target market for business) reside; you've got to consider HOW they're getting to your blog. Here's how to determine the right keywords to use if your readers use mobile devices.

Blog keywords – considerations for mobile devices

Since my post on using the language of your target audience I've been doing a lot of thinking about other crucial elements to consider to make your blog a success from a keyword perspective. Not only do you need to consider geographically where your readers (or your target market for business) reside; you've got to consider HOW they're getting to your blog. Here's how to determine the right keywords to use if your readers use mobile devices. Think about it this way - when you read your favorite blog, where are you? Are you on the train? In the car? On the toilet (I know, I asked...but please don't tell)? If you're in any of these locations, you're likely not using your desktop computer or even a cumbersome laptop. Our technology options today allow us to keep up with our favorite blogs and sites on devices that are easy to travel around with.

Well, research has shown that when people are using mobile devices to search for a subject, for simple convenience, their queries are more succinct. For example, if you want to find out if your dog could have fleas, on the computer you may type "signs that my dog has fleas" into Google. On your mobile device you may simply type "dog fleas". The grammar in a short query might not be correct, but nonetheless , it will render some results.

Do you see where I'm going here? The language used on your blog includes keyword considerations. Mobile browsers change these requirements. So, to use the right language to attract more of your target audience, look at not only where people are visiting your blog from, but how they're getting themselves there. Making smart keyword choices with these factors in mind can really give your blog the upper hand over the competition!

Likely, keyword requirements for blogs will continue to evolve as technology does so this may not be a technique that works forever, but for now, don't overlook it! And you wonder why I say when it comes to blogging, you can never stop learning!

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Article Tags: blog keywords, blog keywords mobile devices, Blogging, blogging for small business, problogging



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Re: The Mobile Marketing - With the advent of smart phones and epads, every business man should be preparing to use mobile marketing. Mobile devices are more than laptops and pcs combine. Every Tom, Dick and their sister Harriet are having mobile devices. Not every one has laptop.
Re: The Mobile Marketing - I just read an interesting statistic the other day. According to IBM's fourth annual Cyber Monday Benchmark for 2011, there was an increase in the use of mobile devices for Cyber Monday shopping purposes. 10.8% of people used a mobile device to visit the websites of retailer's whom they were interested in buying from. That statistic is up 3.9% from 2010's Cyber Monday. Actual sales from a mobile device increased from 2.3% in 2010 to 6.6% in 2011. I definitely think this trend is going to continue to grow, and businesses can find advantages from doing things for the mobile world. Whether it's mobile websites, mobile apps, text message marketing, whatever it may be, this stuff is, as GT Bulmer said, [quote:19cah8ra]a forward moving trend.[/quote:19cah8ra]
Mobile Internet Viewing - A few years ago (2001 - 2002) there was a lot of talk about creating websites for mobile phones using technology called WAP which I considered to learn but never got around to it. I don't believe you should even consider creating an optimised website for mobile viewing at the moment unless you are offering ring tone downloads or something for use directly on a mobile phone. Another exception is if your target market uses mobile internet but again this would only be for ringtone, theme downloads etc because I know most people would not use their mobile phone for book reviews or stories for example.
Re: The Mobile Marketing - Hi GT, I am only really joining this post out of genuine interest in the subject with nothing much to offer. I am in that group of people who use a mobile simply for phone calls and text messages. I can get on the internet with it but choose not to because I am not comfortable with it as it is very basic and I prefer to wait until I get home. My daytime work involves running training courses which I am enhancing and developing and will be launching a new website in the new year to market my services. For this reason I am expecting (or hoping) that I will be getting interest during the day which will require a quicker response with a need to answer emails straight away or upload course information/prices etc. For that reason I will have to drag myself kicking and screaming into the 21st century and will need I suppose some sort of smart phone, hands free car mobile and one of these dreaded headset/earpiece devices as well as the obvious learning curve difficulties with the new kit. I am still developing my Internet Marketing work so I don’t really want to do all of this but to stand still is to fall back today and whilst most of my present training work has come from personal recommendations, I need to reach a bigger audience if I am to develop the business. I will be interested to see if anyone joins this post who can recommend any particular smart phone or other devices that are not too ‘techy’ but are user friendly and reliable. regards, Mal.
Storage online - Oh Well the reason I believe the cd business has gone down firstly is coz of "DVD" other then that Yes Pen drives and mobile hard drives... Soon you might find everything stored online simple example google excel sheets, you may not even need storage devices in future


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