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Creating good marketing karma

Guest post by: Bonnie Harris

Article Overview: Can your good deeds affect your marketing and public relations efforts? A discussion around how a positive attitude and upbeat energy can create better results for your business.

Creating good marketing karma

According to Free Dictionary.com the definition of karma is the total effect of a person’s actions and conduct during the successive phases of the person’s existence, regarded as determining the person’s destiny. Face it, PR is weird. No matter how much experience I’ve gained, I can never predict 100% whether an angle or hook will work. It depends on a complex set of circumstances, from a house fire stealing a local camera at 5 in the morning, to a CNN producer needing a shot of cute kids when I just HAPPEN to have an event with cute kids going on that day. Why did the National Underwater Hockey Championship garner top media placements while an important study on obesity barely got noticed? I don’t really know for sure.

A car dealer client who wanted to spend some money on local community events just to be a ‘good neighbor.’ He loaned cars to small events, donated money, even visited the local animal shelter. Although there were dealerships for this car brand all over the city, people drove from as far away as SOUTH DAKOTA to buy a car from this guy. And he never complained if something didn’t turn out well for him. He just felt he should contribute to the greater good in his community because it was the right thing to do. (A footnote..he sold the dealership for a ton of money. The new guy was kind of cheap…and business tanked!)

What if it is karma? If we include our business partners in our media pitches because it’s the right thing to do, would we get more media in the long run? If we look forward to every interview with enthusiasm and interest, no matter how small the outlet, , will we get more interviews in the long run? I think so. When my clients are enthusiastic about opportunities they always get great results. Hubris, miserliness, any negative attitude almost always translates into bad results.

So what’s the takeaway? Attitude and energy create much better results no matter what story you're pitching. They definitely make a huge difference in social media as well. Who wants to follow a grumpy Twitter?

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Article Tags: marketing karma



Related Forum Posts
Re: The greatest success secret in the universe - Hi ideasuniversity, I too believe in building good karma by helping others whenever possible.
Re: Quote of the Day - "Start a service - it's low cost and gets - Evan, that's so true. When I expanded from the Japanese games niche to the Internet marketing business niche (much more competitive, and much more lucrative if you can make it work) I wasn't making any month until I started a service - my Internet marketing plr article club. Creating low cost, low priced services has been a good way for me to get close to customers and to get repeat sales plus affiliate sales on the back too. Gotta long way to go still, but I now have several services and a few products of my own to bring in front-end cash.
Re: Poll: Video Marketing Online, Do you use it? - Hi all, video marketing is very powerful and will really help get your content out there. A great little tool you can use on your pc is JIng pro, costs about $14 for a year subscription and allows you to make quality screen capture videos, very useful for tutorials and things, I use them a lot when i work one on one with my students. Having said all this, one thing that I would like to add is that yes video is the in thing at the moment and undoubtedly is very powerful as your prospect can see you and hear you, but one thing a lot of people forget really is that it is just a medium for carrying your message. Creating the right message and having something of value to say is what determines your success in marketing, online or offline for that matter.
Re: Can you outsource your product launch? - Yes that what I am talking about. Creating a buzz for your online product launch basically. Is this part of what you do?
Re: What is Email marketing? - Email marketing is good if you have good contact base and wants to get in touch with very often. Since you have a new site, you can go with online marketing activities and later do the email marketing activities. Thanks Robert


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