Bonnie Articles

Patience for Entrepreneurs - Click To Read Article
Over the years, I have witnessed small business owners make one of the most harmful mistakes of all; they do not have adequate patience when it comes to their marketing efforts. This lack of patience can be detrimental to any professional, particularly small business owners. Oftentimes, a client tries a new marketing tactic, and when it does not produce the desired results within the client’s desired time frame, they immediately reach the conclusion, “Well, that method does not work.” As a small business owner, do you have the patience you need for the marketing tactics you are employing? This article will help you determine if you are an impatient entrepreneur.

Kick off your marketing by finding your target market FIRST! - Click To Read Article
I know I need marketing, but where do I start? That’s the first question I get from potential clients. It’s hard to know where to begin….do you get prices for ads, hire a publicist, do a newsletter? It’s so confusing, I’m convinced that’s why many people leave it up to chance. The old “if you build it they will come” idea.

Just like a good recipe, marketing is all about the MIX! - Click To Read Article
Promoting your business, your book, even yourself, takes time to plan. All the time I hear comments like “I tried using a publicist, he didn’t do a thing for me!” Or “I’ve tried advertising it just doesn’t work.” Most people consider one marketing tool at a time.

Is it the death of the marketing plan? - Click To Read Article
I don’t know about you, but I rarely come across small businesses that have a concrete marketing plan in place. For that matter, I don’t know many medium sized ones that follow theirs to the letter either.

Is PR worth it? - Click To Read Article
As we near the end of the year, it’s a great time to look at your PR results, see if they’re delivering ROI, and make adjustments for the new year. And you should do this if you’re doing your own PR as well. As a business person, your own time is much more valuable than your money.

Getting started with PR - Click To Read Article
Probably the hardest part about getting started with PR is planning it. The marketing and public relations plans seem so weighty. And trust me they can take forever to write. So here is a simple five-step process for 2008. It shouldn’t take you more than an hour to prepare a quick plan based on these primary PR activities. And maybe a couple hours a month to execute. I’ve included a couple of articles with more detail on how to pitch the different media channels for you also.

Accelerating Your Word of Mouth in the Online World - Click To Read Article
It takes consistency, creativity and persistence to use a word of mouth campaign to make your message “stick”. The cheapest and best way to do it is online.


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