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Bonnie Harris Articles

Written by: Bonnie Harris

What’s the right blog comment format? - Click To Read Article
Some examples of blog comment format. Which one best fits you?

Finding inspiration when the well runs dry - Click To Read Article
Some tips on finding the inspiration to write for your blog.

Why people should read your blog - Click To Read Article
Some tips on what you can do to make people take you and your blog seriously.

Why taking risks pays off big time in blogging - Click To Read Article
You don’t always need to take extreme risks to attract an audience. There are different types of risks every blog can choose to take. It comes down to your personal comfort level, but here are some ways to go about it.

Writing a great pitch - Click To Read Article
Here are some tips to consider the next time you write a pitch.

Protect your brand on social networks - Click To Read Article
In today’s digital world, truth and rumors travel at lightning speed. People around the globe can potentially learn of some breaking news via social media networks much quicker than the traditional media outlets meant to deliver that same breaking news. This can be a great boon for business owners and entrepreneurs, especially if their product or services go viral.

The press release is not dead – it’s not even sick - Click To Read Article
Think the press release is on on its way out? Think again.

Should Your Blog Posts Have a Call to Action? - Click To Read Article
A call to action is an essential component to be included with any marketing material to encourage people to contact your business immediately rather than putting you on the backburner and forgetting about you entirely.

Tactics for using hyperlinks in your blog posts - Click To Read Article
As our regular readers likely know by now, my strategies in blogging typically find a happy medium between having a technical-minded SEO focus and a customer-oriented approach. I’m all about balance and a big believer that regardless of what your SEO stats tell you, if you’re not connecting with your clients, you’re not accomplishing enough.

Six reasons why it’s dumb to do your own PR - Click To Read Article
Here are six reasons it might be smart to hire a public relations professional.

Using Twitter to pitch the media - Click To Read Article
Looking for another way to pitch the media your story? Here are some ways to utilize Twitter to catch a journalist's eye.

Turning your blog into a marketing tool - Click To Read Article
Here’s how you turn blogging into marketing a powerful marketing tool.

The only thing you need to do to get a reporter’s attention - Click To Read Article
The one thing you need to consider the next time you're pitching.

How to pick topics for your blog - Click To Read Article
Having trouble coming up with interesting blog topics? Here's a few ideas to think about when pondering topics for your blog.

How to stay creative in the corporate world - Click To Read Article
Creativity in the workplace can go a long way. Here are some thoughts on creativity in the corporate world.

Grab more blog readers without losing your brand identity - Click To Read Article
It’s essential that you maintain your brand values and image on your blog, but when the world is your oyster when it comes to blog topics, it can be hard to know where to draw the line for relevance. Typically with blogs to attract the greatest number of readers within the target audience, I suggest that we look at topics that are relevant to the broader industry not a very specific niche.

How to manage a press conference - Click To Read Article
Planning on holding a press conference? Here are tips to help your press conference run a bit smoother.

Drawing the line between blog and SEO content - Click To Read Article
Sorting out blog and SEO content. There are different strategies to consider for each.

Moving from local to national recognition - Click To Read Article
You're well recognized locally, but you now you want national attention. Here are some tactics that may help you grab big media consideration.

Is a call center an option for your business? - Click To Read Article
Many, many call centers existing in the United States that are affordable, well-managed and easy to integrate into your business. It’s not all the stereotypical Indian or Malaysian call center that we’ve all come to dread. If you’re overwhelmed because you’ve got more business than you can handle, you might want to consider outsourcing call centers as an option. But just what do they do?

Creating good marketing karma - Click To Read Article
Can your good deeds affect your marketing and public relations efforts? A discussion around how a positive attitude and upbeat energy can create better results for your business.

Are you selling too much on your blog? - Click To Read Article
A few weeks back, I wrote about the top mistakes that business bloggers make that can hurt rather than help their business. After quite a bit of discussion in the comments from readers wondering what constitutes overselling, I thought it would be a great subject to dive a little bit deeper into. The thing is, it is kind of a touchy subject, because the promotional limits of one blog may not be the same as another. At the end of the day, it's all about what appeals to your readers and that can lead to big variations in strategy from one blog to the next. There's no way to give you a guidebook to avoid the potentially fatal mistake of overselling on our blog, but here are a few things you need to think about.

Analyzing your blog statistics - Click To Read Article
A look at how to use properly analyze how well your blog is doing and by analyzing your blogs statistics to make improvements if needed.

9 things you should consider when choosing a new PR - Click To Read Article
Thinking about hiring a public relations professional for your business. Maybe you're replacing the one you have now. Here's a list of things to consider while pondering this important business decision.

5 creative ways to pitch print magazines - Click To Read Article
Try to get a magazine editor to read your pitch can be a struggle sometimes. These are some creative ways that may help guide you to a placement in that magazine you've been trying to land for the past year.

Blogging for an international audience - Click To Read Article
Trying to appeal to an international audience or already have international readers of your blog? Then this is a topic worth visiting to learn how you can ensure that your blog appeals to your readers from the UK and other international destinations.

Defining “call to action” in new media - Click To Read Article
A look at some ways that you could reasonably define a call to action with a new media twist.

Are press conferences dead? - Click To Read Article
Despite some opinions, the press conference is still alive. Here are some examples of when holding a press conference may be a good idea.

A marketing definition of legacy - Click To Read Article
There are a few definitions of the word legacy. But here is a marketing definition of legacy.

Add structure to your blog posts with lists - Click To Read Article
Tips on incorporating lists into your next blog post.

Blog keywords – considerations for mobile devices - Click To Read Article
Since my post on using the language of your target audience I've been doing a lot of thinking about other crucial elements to consider to make your blog a success from a keyword perspective. Not only do you need to consider geographically where your readers (or your target market for business) reside; you've got to consider HOW they're getting to your blog. Here's how to determine the right keywords to use if your readers use mobile devices.

Commenting etiquette - Click To Read Article
To promote your blog, it’s a good idea to make it visible to people all around the Internet. Commenting on other blogs is always a great strategy, provided you do it the right way, or you might turn people off the idea of your business rather than invite them to read your blog. Some of these tips might seem like common sense – but I think it’s pretty fair to say that with all of the spammers and lack of thought commenters out there that sadly isn’t so!

Is it the death of the marketing plan? - Click To Read Article
I don’t know about you, but I rarely come across small businesses that have a concrete marketing plan in place. For that matter, I don’t know many medium sized ones that follow theirs to the letter either.

Is PR worth it? - Click To Read Article
As we near the end of the year, it’s a great time to look at your PR results, see if they’re delivering ROI, and make adjustments for the new year. And you should do this if you’re doing your own PR as well. As a business person, your own time is much more valuable than your money.

Getting started with PR - Click To Read Article
Probably the hardest part about getting started with PR is planning it. The marketing and public relations plans seem so weighty. And trust me they can take forever to write. So here is a simple five-step process for 2008. It shouldn’t take you more than an hour to prepare a quick plan based on these primary PR activities. And maybe a couple hours a month to execute. I’ve included a couple of articles with more detail on how to pitch the different media channels for you also.

Patience for Entrepreneurs - Click To Read Article
Over the years, I have witnessed small business owners make one of the most harmful mistakes of all; they do not have adequate patience when it comes to their marketing efforts. This lack of patience can be detrimental to any professional, particularly small business owners. Oftentimes, a client tries a new marketing tactic, and when it does not produce the desired results within the client’s desired time frame, they immediately reach the conclusion, “Well, that method does not work.” As a small business owner, do you have the patience you need for the marketing tactics you are employing? This article will help you determine if you are an impatient entrepreneur.

Kick off your marketing by finding your target market FIRST! - Click To Read Article
I know I need marketing, but where do I start? That’s the first question I get from potential clients. It’s hard to know where to begin….do you get prices for ads, hire a publicist, do a newsletter? It’s so confusing, I’m convinced that’s why many people leave it up to chance. The old “if you build it they will come” idea.

Just like a good recipe, marketing is all about the MIX! - Click To Read Article
Promoting your business, your book, even yourself, takes time to plan. All the time I hear comments like “I tried using a publicist, he didn’t do a thing for me!” Or “I’ve tried advertising it just doesn’t work.” Most people consider one marketing tool at a time.





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