|
|
Like this article? PLEASE +1 it! |  |
|
Monologue Has Given Way to Dialog
Written by: Patti D. HillArticle Overview: Like never before, communication and dissemination of information is in a state of change. The Internet has boomed, busted, and re-emerged with technologies and practices that are enabling new conversations that can start locally, and have a global impact. This fundamental shift has created a new landscape of influencers and an entirely new ecosystem for supporting the socialization of information.
 |
Free Download - Public relations still has clout. Lots of it! By Patti D. Hill |
Monologue Has Given Way to Dialog
Like never before, the manner in which we communicate is in a state of change. The Internet has boomed, busted, and re-emerged with technologies and practices that are enabling new conversations that can start locally, and have a global impact. This fundamental shift has created a new landscape of influencers and an entirely new ecosystem for supporting the socialization of information.
Monologue has given way to dialog and in this new social media era, consumers are in control. With the injection of social media tools, every individual has the ability to eliminate professional media or corporate filters and utilize their networks to influence change, educate, unite, fight, or even sway an election. Social media tools allow players, protagonists, pundits and publics to interact, engage, and build rapport more easily than ever before.
The internet is now infinitely scalable. Text, photos, audio and video are available to everyone. The Internet is now the world’s most powerful publishing and broadcasting platform and is growing exponentially.
The idea of social media’s role as a listening tool and feedback mechanism is prominent and there is no shortage of social media tools for one-way or posted communications, such as blogs, podcasting, utterz, twitter, and wikis. Testaments to its effectiveness are prevalent; most notably the instance where a student helped free himself from an Egyptian jail with a one-word blog post from his cell phone.
Businesses see the value of connecting and sharing information, but because social media is user driven and yet unproven on a large scale, the tools and terms of engagement are still unclear. There’s still an uncomfortable uncertainty that accompanies giving employees and customers room to have their say online. Although blog posts and other online content are readily available to millions online, there’s still a misplaced insular attitude regarding information sharing to a potentially global audience and the list of fired employees on the grounds of inappropriate communication continues to grow.
More than flat or posting platforms, a social media application for business purposes must solve a critical business problem and seamlessly integrate with the regular workload, facilitating effective communications around a project or work process. The current social media options that work so well for consumers are too fragmented and slow for company use.
For an organization to participate in social media activities they can, for example, blog, comment on other people’s blogs (and track them through co.mments), contribute to crowd-sourced news aggregators like reddit, Digg, or Fark, create profiles on social or professional networking sites like LinkedIn, MySpace, or Facebook, participate in microblogs like Twitter or Jaiku, post events in social calendars such as eventful.com and upcoming.org, become an avatar in a virtual world like Second Life or There, participate in communities or forums like a Yahoo group, a Google group, or start their own using Ning….or they can engage in business to business conversations on Apeer.
The French Open and Customer Service Training
How To Wear Your Sales Message
Zen and the Art of The One Page Business Plan
Executive Coaching or Sales Coaching Is Not New Because It Is an Almost 2,500 Year Old Proven Process
The Power Of Social Media For Marketing Your Business
Article Tags: conversations, join the conversation, social media, social networking
|
About the Author: Patti D. Hill RSS for Patti's articles - Visit Patti's website  Prior to Penman, Patti was the founding partner of BlabberMouth PR and its subsidiary, CameronWeeks Public Relations, where she managed the development and implementation of regional, national and international media / relations and communications campaigns for companies in a multitude of industries. Patti's early professional career includes more than 15 years of corporate management in sales and marketing in technology certification training, IP and data networking training and consulting, and videoconferencing with Prosoft Training, Spohn & Associates and VTEL. Patti is an active in several professional organizations, including International Economic Development Council, NanoExpress (Editor), Nanotechnology Now (Columnist), Nanomaterials Applications Center at Texas State (Founding Member), Nanotechnology Research Foundation (Founding Strategic Advisor), Texas-Israel Chamber and The McKinsey Quarterly (Executive Panel). Click here to visit Patti's website   PR The Tools that Build the Brand Public Relations Pendulum Continues to Swing International PR Strategies Subtle nuances create huge impacts Choose It and Use It An Executives Guide to Selecting and Using Outstanding PR ROI PRs Holy Grail |
Related Forum Posts
Share this article with your friends. Fund someone's dream.
Leave a comment below or share on the left and you'll help support entrepreneurs in Africa through our partnership with Kiva. Over $50,000 raised and counting - Please keep sharing! Learn more.
by: 
February 2012 Top 100 Leadership Experts to Follow on Twitter
Please Stop Calling it Coaching!
Measuring the Quality of Your Hires
The fine line 
Get advice & tips from famous business
owners, new articles by entrepreneur
experts, my latest website updates, &
special sneak peaks at what's to come!
Using Social Media Marketing
Maximum Impact Restaurant Greening
10 Golden rules to survive the Global Crisis
Email us your ideas on how to make our
website more valuable! Thank you Sharon
from Toronto Salsa Lessons / Classes for
your suggestions to make the newsletter
look like the website and profile younger
entrepreneurs like Jennifer Lopez.