The Six Stages of Persuasion
The Six Stages of Persuasion
There is a lengthy pathway, however, between engaging in PR practices and persuading intended audiences to alter their behaviors in desired ways.
In order to fully understand how PR campaigns work, it‘s important to know and understand the six stages of persuasion.
1. Presentation: The intended audiences are presented with key messages through media placement (3 - 6 months into the campaign and ongoing).
2. Attention: With repeated exposure, intended audiences will see and recognize the messages (approximately 6 - 9 months into the campaign).
3. Comprehension: Intended audiences comprehend the value of the offering (9 months and onward).
4. Acceptance: Audiences believe the messages (9 - 12 months).
5. Retention: Audiences remember the messages and identify the messages with the company and its products or services. This is when the company becomes branded (12 months—to up to 2 years).
6. Action: Audiences change their behavior in the desired direction, i.e. they buy the product or service, approach the company for deals, attend the event, etc. (12 months to 2 years).
Success!
The Six Stages of Persuasion - To learn more about this author, visit Patti D. Hill's Website.
Like this article? Share it with your friends
PR is all about influencing audiences. By providing a variety of information through a variety of channels, PR induces change in the beliefs, attitudes, or behavior of specific groups of people.
There is a lengthy pathway, however, between engaging in PR practices and persuading intended audiences to alter their behaviors in desired ways.
In order to fully understand how PR campaigns work, it‘s important to know and understand the six stages of persuasion.
1. Presentation: The intended audiences are presented with key messages through media placement (3 - 6 months into the campaign and ongoing).
2. Attention: With repeated exposure, intended audiences will see and recognize the messages (approximately 6 - 9 months into the campaign).
3. Comprehension: Intended audiences comprehend the value of the offering (9 months and onward).
4. Acceptance: Audiences believe the messages (9 - 12 months).
5. Retention: Audiences remember the messages and identify the messages with the company and its products or services. This is when the company becomes branded (12 months—to up to 2 years).
6. Action: Audiences change their behavior in the desired direction, i.e. they buy the product or service, approach the company for deals, attend the event, etc. (12 months to 2 years).
Success!
The Six Stages of Persuasion - To learn more about this author, visit Patti D. Hill's Website.
Like this article? Share it with your friends
 | |
 |
absolutely fine....
Commented on The Six Stages of Persuasion. |
| |
Leave Your Feedback |
 | |
| |||
|
To learn more about the Evan Elite Author Program please contact us. |
 | |
|  |
Subscribe to Patti's articles
 | |
|
|  |
 | |
|
| |
 | |||||||
|
 | ||
 |
||
 |
||
 |
||
|
| ||
 |
| Have you written articles that would be of value to entrepreneurs? Become an expert on our site by publishing them! Expose yourself to a wide audience, drive more traffic to your website and get more sales! Click Here for details. |
|
|
 |
| Modeling the Masters: Learn the true secrets behind Walt Disney's business success factors & grow your company! Video produced by Phanta Media |
|
|
 |
"Learn straight from Evan how you can Make a Full Time Income (And More) from a Website"
Click Here To Learn More |
|
|
|
|
Get advice & tips from famous business owners, new articles by entrepreneur experts, my latest website updates, & special sneak peaks at what's to come!
|
|
|
 Definitions of Success Trainning Template Succeeding In A Down Economy Corporate Secrets EQ SUCCESS STORIES |
|
 | ||
 |
Top 50 Political Blogs
Top Political Blogs of 2009 | |
 |
Top 50 Blogs For Startups
Top Blogs To Watch In 2008 | |
| ||
 | ||||
| ||||
|
| ||||
| ||||
|
|
|
|
|
||||||||||||
|
Email us your ideas on how to make our website more valuable! Thank you Sharon from Toronto Salsa Lessons / Classes for your suggestions to make the newsletter look like the website and profile younger entrepreneurs like Jennifer Lopez and Sean Combs!
|
|
|
| ||||||||||
|
| ||||||||||
|
|
||||||||||