Like this article? PLEASE +1 it! Evan Signature
Evan Carmichael Top Header
Share for a Cause









Trust and Profit

Written by: Patti D. Hill

Article Overview: It should be a surprise to no one that trust is the foundation of a harmonious, synergistic and efficient work environment.

Free Download - Public relations still has clout. Lots of it! By Patti D. Hill
Name: Email:

Trust and Profit

I read recently that employees who trust their management team deliver 108% value to their share holders. Employees who do not trust their senior executives only deliver 66% back to their share holders.

Is it really a surprise to anyone that trust is the foundation of a harmonious, synergistic and efficient work environment!?

NO – but building trust in the workforce isn’t so easy for some. It should be, but it’s not. First of all, *it* rolls down hill - which means that it all starts at the top.

It’s close to impossible to trust in a person or management team whose actions are inconsistent and unpredictable. This generates a work environment that’s fraught with secrecy, internal competitiveness, and political partisanship. I can only hope that no one has to experience an environment where it feels more important to protect your butt then getting results or serving the customer. (~shudder~)

Trustfulness - and trustworthiness - can exist only if top management sets the example through predictability, caring, and faithfulness. When an executive’s behavior is consistent over time and others can reasonably predict that behavior, trust is built.

The fundamentals of building trust are simple, but can only be accomplished over time and with sincerity.

Keep promises
Tell the truth
Communicate openly
Consider all employees equal partners
Focus on shared, rather than personal goals
Do what's right, regardless of personal risk

Is it me, or are these no brainers? They may sound a bit like Sunday school rules – as they should. These are the basic guidelines of virtue.

In business, being virtuous can equate to profits. I want to take example from a few of our most successful business leaders: Henry Ford, Lee Iacocca and Jack Welch. They built trust among their peers and subordinates, and it was this that spurred success and greatness for their companies.

Related Articles
  A Tryst with Trust
  The Importance of Cause-Related Marketing for your Nonprofit
  How Do I Build Trust?
  Good Goals For Business
  5 Tips to Starting a Successful Non-Profit

Home > Public-Relations > Patti D. Hill > Trust and Profit
Article Tags:

About the Author: Patti D. Hill
RSS for Patti's articles - Visit Patti's website

Patti D. Hill is the founder and CEO of Penman PR, Inc., one of the most innovative independent PR firms in the nation and the only international public relations firm to offer 100% senior-level representation. In addition to overseeing client services, talent management and business development for Penman, Patti is the lead instructor for the firm's training division, Penman PR Training Institute.

Prior to Penman, Patti was the founding partner of BlabberMouth PR and its subsidiary, CameronWeeks Public Relations, where she managed the development and implementation of regional, national and international media / relations and communications campaigns for companies in a multitude of industries.

Patti's early professional career includes more than 15 years of corporate management in sales and marketing in technology certification training, IP and data networking training and consulting, and videoconferencing with Prosoft Training, Spohn & Associates and VTEL.

Patti is an active in several professional organizations, including International Economic Development Council, NanoExpress (Editor), Nanotechnology Now (Columnist), Nanomaterials Applications Center at Texas State (Founding Member), Nanotechnology Research Foundation (Founding Strategic Advisor), Texas-Israel Chamber and The McKinsey Quarterly (Executive Panel).




Click here to visit Patti's website
Dashed Line

More from Patti D. Hill
What the Heck is Public Relations Anyway
Marketing HighTech Careers to Yers
Trust and Profit
PR the Startup
Choose It and Use It An Executives Guide to Selecting and Using Outstanding PR


Related Forum Posts
Re: Essential Leadership skills Re: Essential Leadership skills - Vigilance Trust An ability to DELEGATE
Which kind of industries are you interested in? Which kind of industries are you interested in? - Ecological or E-business or Investment or Finance or Management or Non-Profit or Retailer or others.
More Profit Women! More Profit Women! - I really enjoyed the stories of Lisa Shepherd and Julie Mitchell - More Profit women CEOs would be great!
A ton of Great Women A ton of Great Women - You might want to profile Teresa Cascioli of LakePort Brewery. She has an amazing story! I met her at at the celebratory luncheon for the Profit/Chatelaine Top 100 Women Business Owners. The Top 100 list is also a great resource for inspirational stories of Women Entrepreneurs.
profit line profit line - I recommended Profit Line to one of my clients and they were not 100% satisfied with the service. Apparently one of the profit line people got a parking ticket while serving my client and then charged them for it. I haven't heard the other side of the story yet but the fact that I recommended them and it didn't work out makes me reluctant to recommend them again.


Recommended Article for You close

  A Tryst with Trust

Share this article with your friends. Fund someone's dream.

Leave a comment below or share on the left and you'll help support entrepreneurs in Africa through our partnership with Kiva. Over $50,000 raised and counting - Please keep sharing! Learn more.



Featured Article


Bottom Footer
Share for a Cause












Newsletter

Get advice & tips from famous business
owners, new articles by entrepreneur
experts, my latest website updates, &
special sneak peaks at what's to come!
Name:
Email:
Popular Articles

Purchasing Real Estate using the SBA 504 Loan

ROSI Return on SUNK Investment

10 Golden rules to survive the Global Crisis

Suggestions

Email us your ideas on how to make our
website more valuable! Thank you Sharon
from Toronto Salsa Lessons / Classes for
your suggestions to make the newsletter
look like the website and profile younger
entrepreneurs like Jennifer Lopez.