Patti D. Hill Articles

What’s Hot and What’s Not in Public Relations - Click To Read Article
The traditional PR model is often questioned by executives and the media. BlabberMouth PR proposes a fix.

When to Fire Your Client - Click To Read Article
Not all clients fit all PR firms, and visa versa. When the relationship is not a fit, it\'s best to break up.

What the Heck is Public Relations Anyway? - Click To Read Article
Public Relations is more than publicity and promotion. It's a way of thinking about relationships between segments of society and public issues, and the act of educating those publics about your value in the market place.

Trust and Profit - Click To Read Article
It should be a surprise to no one that trust is the foundation of a harmonious, synergistic and efficient work environment.

The Six Stages of Persuasion - Click To Read Article
Public relations is all about influencing intended audiences. The road from presentation of ideas to actually influencing behavior can be a long one.

The Role of PR for Technology - Click To Read Article
Public relations – it is the art and science of building relationships between an organization and its key publics. Its practices have the ability to take technology from obscurity to prominence - creating important visibility and generating deal flow.

The Multigenerational Workforce - Bridging the Gap - Click To Read Article
For the first time in history, our workforce encompasses four generations: the Veterans, Boomers, Gen Xers and Nexters - individuals that range from those who are old enough to have fought in World War II, to those young enough to have cut their teeth on Super Nintendo.

ROI - PR’s Holy Grail - Click To Read Article
This is no standard method for ascertaining the value of public relations, an issue when clients want to know what they’re getting for their money. How does one directly relate public relations activities to a positive financial impact for the client?

Public Relations Pendulum Continues to Swing - Click To Read Article
A strategic public relations campaign has the ability to strengthen a company’s position and competitive edge during a weak economy and support sales initiatives during a strong economy.

PR the Start-up - Click To Read Article
Launching a start-up company to the news media today presents a number of tough public relations challenges. With thousands of start-ups vying for media attention, the job of promotion is even tougher when the activities surrounding PR are not inherent to the founder.

PR – The Tools that Build the Brand - Click To Read Article
Advertising, marketing and public relations are not synonymous. PR has its own set of tools for building credibility and brand.

Monologue Has Given Way to Dialog - Click To Read Article
Like never before, communication and dissemination of information is in a state of change. The Internet has boomed, busted, and re-emerged with technologies and practices that are enabling new conversations that can start locally, and have a global impact. This fundamental shift has created a new landscape of influencers and an entirely new ecosystem for supporting the socialization of information.

Marketing High-Tech Careers to Y-ers - Click To Read Article
Generation Y is the biggest bulge since baby boomers and the largest consumer group in the history of the US. This strong-willed, choice-driven generation is forcing marketers to rethink their old strategies.

International PR Strategies Subtle nuances create huge impacts - Click To Read Article
Act locally, think globally has never rung so true as when running a multi-country campaign. It’s essential to the campaign’s success to think in regional terms.

Defining Your Organization from the Inside Out - Click To Read Article
A strategic PR campaign is an often-neglected component in establishing a company’s market position and chances of success. It is not focused on just the marketing or sales team, but provides them with a strong foundation to leverage, built on the attitude and image of the total organization. Like all other important corporate activities PR must be implemented as a well-defined process that is proactive instead of reactive, with short- and long-term goals as well as objective metrics. By developing this new mindset, all companies can maximize their potential by controlling external perceptions.

Business Ethics Beyond Theory - Click To Read Article
Business ethics are and will continue to be a hot topic. With everything from insider trading to employee theft on the rise, it is no wonder that businesses are beginning to focus on the impact of ethical business practices.

Choose It and Use It: An Executive’s Guide to Selecting and Using Outstanding PR - Click To Read Article
This guide will instruct CEOs how to choose a PR firm and how to utilize that resource to its fullest. This information should be on the desk of every business leader interested in the reputation of his or her company, products and services.


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