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How to Build a Stronger Brand Image through Public Relations - Click To Read Article
Public relations is a powerful brand builder because it harnesses the power of third party testimonials in the media. It delivers a tremendous return on investment because the articles and stories generated in the media are credible. When a PR program is implemented in conjunction with marketing and advertising programs, a brand can be developed and strengthened over time. Check out Nancy Marshall's real-life examples of regional and national brands that have 'teflon-like' strength in the marketplace.
Harnessing the Power of Conversational Marketing - Click To Read Article
Marketing has changed dramatically over the past couple of years. Customers don't want marketers to 'push' information at them any more. They want the power to decide what information they will receive. Marketers must engage their customers in a two-way conversation. Just like at a cocktail party, it can't be one-sided, or nobody will want to talk to you.
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Nancy Marshall
(Visit Nancy's Website)
Nancy Marshall has been doing public
relations for 25 years, primarily in the
tourism and economic development fields.
Her firm, Nancy Marshall Communications,
has won national and statewide awards from
the Society of American Travel Writers and
the Maine Public Relations Council for its
results-driven media relations campaigns
in travel, tourism, and economic
development. SHer agency, located in
Augusta, Maine, was founded in 1991 to
serve clients desiring to increase their
brand recognition or drive sales through
public relations and media relations.
Nancy has taught public relations at the
college level and she frequently does
speaking engagements in the U.S. and in
Canada on working with the media. More of
Nancy's helpful tips and advice can be
found online at www.marshallpr.com/tips/tips.html.
Nancy was recently named a "Star of
PR" by PR news, a national trade
publication.
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Nancy Marshall's
Complete
List Of
Public-Relations
Articles
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If you enjoyed this article, get Nancy Marshall's Complete List of Public-Relations Articles For FREE!
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