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Nancy Marshall Articles

Written by: Nancy Marshall

Developing Personas to Help You with Targeting - Click To Read Article
Create personas for your target audiences to better position your marketing efforts. It will help you decide where to spend your ad dollars, and what types of messaging you use. Break down your customers or guests into different categories and create fictitious lives to represent each group. Decide everything from their age and gender to where they get their news and what kind of car they drive. This is a creative and helpful practice that my agency recommends highly.

Public Relations as the Heartbeat of Your Organization - Click To Read Article
Nancy Marshall explains how a public relations program shows the media and the public that your organization is live, well, and thriving. It is important to engage in public relations on an ongoing basis, not to just count on one 'hit' to successfully connect with the public.

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About the Author: Nancy Marshall
RSS for Nancy's articles - Visit Nancy's website

Nancy Marshall has been doing public relations for 25 years, primarily in the tourism and economic development fields. Her firm, Nancy Marshall Communications, has won national and statewide awards from the Society of American Travel Writers and the Maine Public Relations Council for its results-driven media relations campaigns in travel, tourism, and economic development. Her agency, located in Augusta, Maine, was founded in 1991 to serve clients desiring to increase their brand recognition or drive sales through public relations, web development, internet marketing and media relations. Nancy has taught public relations at the college level and she frequently does speaking engagements in the U.S. and in Canada on working with the media. More of Nancy's helpful tips and advice can be found online at http://www.marshallpr.com/tips/tips.html. Nancy was recently named a "Star of PR" by PR news, a national trade publication.

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More from Nancy Marshall
Developing Personas to Help You with Targeting
Public Relations as the Heartbeat of Your Organization


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