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Internal PR to Motivate Your Business Team

Guest post by: Harvey Farr

Article Overview: Good public relations applies as much to your employees as it does to your customers. Paying attention to motivating your employees always pays off handsomely.

Internal PR to Motivate Your Business Team

The components of a strong company – in any industry – can be focused down to four critical areas. Good management, good products/services, good customer service and good employees. As a business owner, the first three are relatively easy to control. But how do you assure that your employees treat your customers in such a way that they stay happy and repeat customers?

Customers can tell in an instant whether they are dealing with a happy employee or an unhappy employee. Unhappy employees often take out their frustration and unhappiness on their employer’s customers. This is quite evident when we deal with people who don’t return calls, are rude on the phone or are simply unhelpful.

On the other hand, a happy employee who believes in the company they work for, will do all he or she can do make a customer happy. This is obvious because they want to retain their job and they have a vested interest in seeing the company flourish.

Good examples are companies like Google and Microsoft. At Google’s Northern California campus, employees are treated like true members of the company team. Google provides food, snacks, open areas to congregate, as well as generous salaries and benefits. The company understands the value of good employees, especially in such a competitive industry where leaders such as Microsoft, Facebook, Yahoo and others all compete for the same talent. Therefore, each company does everything it can to make its employees happy.

But not every company is Google and not every company can afford to feed its employees and provide top-tier salaries. So how does the average company keep its talent happy and productive?

A good place to start is to understand that public relations applies to your employees as well as your customers. The company that understands that it’s most valued asset is hardworking, productive employees, will create and implement an internal PR program to keep its employees hardworking and productive.

Aside from the obvious, which are competitive salaries, benefits and bonuses, employees also want more from their employer. Employees want to know that their work matters, that their work counts, that they are appreciated and that they will be rewarded for being a good employee.

That is why many companies have instituted reward programs that are administered on a team rather than an individual basis. It is difficult and often risky to pick out a few employees and reward them while ignoring the rest. All this does is create animosity and competitiveness which is quite the opposite of the desired effect. If a company division or team is productive, all members should be compensated in some form or another.

Often the most effective internal PR a company can do for its employees costs the least and is the easiest to do. This simply involves the boss or manager sitting down with an employee and telling them that they are doing a good job and it is appreciated. Especially in younger workers who are trying to establish careers, having their boss express appreciation for their work is worth its weight in gold. The fact that their boss has taken the time to tell them they are doing a great job and the company appreciates them is often worth more than a cost of living raise. Certainly backing up praise with money is better and expected, but taking the extra time to give each employee some personal attention is something too many companies neglect, thinking dollars is everything.

Dollars is a lot, but so is identifying personal achievements and contributions to the company.

Whether it is tangible rewards such as a raise, personal attention, company outings or whatever, every company that values its business will value its employees and go the extra mile to assure each employee knows it.

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Article Tags: internal pr, marketing, motivating team, pr, public relations



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