Marketing in Tough Economic Times
Marketing in Tough Economic Times
The reason is simple. A company believes it can get along without running ads and having a strong public relations program in place. On the other hand, they need employees, legal counsel, accountants and have to pay the rent.
But does this make sense?
When times are tough, isn’t it simply logical that companies must aggressively work to get more business? When the economy is sluggish, the worst thing a company can do is pull their marketing and become invisible to current and future customers and clients.
If a company finds itself in a soft revenue cycle, and cut-backs have to be made, all aspects of the organization should be looked at and not just one. It is ridiculous to fire all the employees, get rid of all the accounts or fire the warehouse employees. It is just as ridiculous to stop marketing, which is the lifeblood of all organizations.
But this doesn’t suggest it should be business as usual. The beauty of marketing is that it can be strategically re-tooled and re-designed so that more can be done for less.
PR campaigns can be more targeted. Ad campaigns can be more strategic. Marketing programs can be more efficient.
The key is to have strong marketing consultants who know how to increase value without increasing costs.
Marketing in Tough Economic Times - To learn more about this author, visit Harvey Farr's Website.
Like this article? Share it with your friends
When the economy slows, and companies are faced with belt-tightening, often the first function to be cut back is marketing, advertising and public relations.
The reason is simple. A company believes it can get along without running ads and having a strong public relations program in place. On the other hand, they need employees, legal counsel, accountants and have to pay the rent.
But does this make sense?
When times are tough, isn’t it simply logical that companies must aggressively work to get more business? When the economy is sluggish, the worst thing a company can do is pull their marketing and become invisible to current and future customers and clients.
If a company finds itself in a soft revenue cycle, and cut-backs have to be made, all aspects of the organization should be looked at and not just one. It is ridiculous to fire all the employees, get rid of all the accounts or fire the warehouse employees. It is just as ridiculous to stop marketing, which is the lifeblood of all organizations.
But this doesn’t suggest it should be business as usual. The beauty of marketing is that it can be strategically re-tooled and re-designed so that more can be done for less.
PR campaigns can be more targeted. Ad campaigns can be more strategic. Marketing programs can be more efficient.
The key is to have strong marketing consultants who know how to increase value without increasing costs.
Marketing in Tough Economic Times - To learn more about this author, visit Harvey Farr's Website.
Like this article? Share it with your friends
| |||
| No article feedback found. | |||
| Leave Your Feedback | |||
|
|||
|
| |||
| If you're a savvy business person, you understand that an economic downturn is precisely the time you can have a greater impact and get a bigger bang for your marketing buck. |
|||
|
| |||
| When I started doing promotional work, I was always given a limited budget. This meant that I had to get creative and that was one of the things that really appealed to me about promotional work. So, for a long time... |
|||
|
| |||
| Internet marketing has grown exponentially through the good times of recent years, but, as traditional marketing budgets often take a hit in a crisis, how will web marketing perform in the current situation? |
|||
|
| |||
| When it comes to maintaining your company’s public awareness and brand recognition, you’re either
moving forward or falling behind. Studies have shown it takes four to six months to see the results of a marketin... |
|||
|
| |||
| Hard economic times are, ironically, the best times to aggressively launch a PR campaign. |
|||
| |||
John PowerJohn Power, founder of Biltmore Franchise Consulting, has extensive experience developing and marketing franchises and business opportunities. He has been in and around franchising for over twenty years. From 1980 through 1990 he conceptualized, organized, and developed the American Video Association. He grew AVA to 2,000 national members, before selling the company it 1990. It was later merged into another home video marketing company. From 2000 to 2005 he worked as a contract marketing and human resources consultant to several local and national companies. In 2005 Mr. Power began working as a franchise development consultant on a full-time basis. Since that time he has helped more than three dozen companies initiate and develop their franchising program. He notes that there are many companies interested in developing a franchise program, and who need his specialized assistance. Mr. Power is a “hands-on” franchise consultant. He said, “I am the ‘nuts and bolts’ person who tends to the details for my clients.” Mr. Power holds a B.S. degree with a major in Marketing. See: www.biltmorefranchise.com You may contact Mr. Power at: jpower@biltmorefranchise.co - Visit John Power's Website |
|||
|
Joe Dager is President of Business901, a progressive coaching company providing no-nonsense direction in areas such as Lean marketing and organized referral marketing. What others say: In the past 20 years, Joe and I have collaborated on many difficult issues. Joe’s ability to combine his expertise with “out of the box” thinking is unsurpassed. He has always delivered quickly, cost effectively and with ingenuity. A brilliant mind that is always a pleasure to work with.” - James R. If you want to learn more about Business901, start a conversation with us. We can be found @ Web/Blog: http://www.business901.com Web/Blog: http://www.FundingYourNonprofit.com http://www.linkedin.com/in/business901 – Linked In http://www.twitter.com/business901 – Twitter - Visit Joe Dager's Website |
|||
Dave KurlanDave Kurlan is the founder and CEO of Objective Management Group, Inc., the industry leader in sales assessments and sales force evaluations, and the CEO of David Kurlan & Associates, Inc., a consulting firm specializing in sales force development. Dave has been a top rated speaker at Inc. Magazine's Conference on Growing the Company, the Sales & Marketing Management Conference and the Gazelles Sales & Marketing Summit. He has been featured on radio and TV, including World Business Review with General Norman Schwarzkopf, in Inc. Magazine, Selling Power Magazine, Sales & Marketing Management Magazine and Incentive Magazine. He is the author of Mindless Selling and Baseline Selling – How to Become a Sales Superstar by Using What You Already Know about the Game of Baseball. He created and wrote STAR, a proprietary recruiting process for hiring great salespeople, and he writes Understanding the Sales Force, a popular business Blog and is a contributing author to The Death of 20th Century Selling and 101 Great Ways to Improve Your Life, Volume 2. - Visit Dave Kurlan's Website |
|||
Jay Kubassek(Jay's Full Bio: EvanCarmichael.com/jaykubassek) Jay Kubassek is a Canadian born entrepreneur, internet marketing genius, professional speaker, international real estate developer/investor, executive film producer, extreme sport enthusiast and a passionate supporter of several charities worldwide. In 2007, Jay's vision and dedication to help other entrepreneurs and business owners duplicate his marketing success led to the creation of his fourth company CarbonCopyPRO, an internet marketing firm already worth over 15 million dollars that has over 20 employees and contract workers with clients is 12 different countries. Jay resides in NYC with his girlfriend Jamie, three year old son Milo and dog Cooper. As executive producer he recently premiered his first film in the 2008 Cannes Film Festival. As an adventurist he is racing the 2008 Baja 1000 off-road race and is a member of the 2008 U.S. National Elephant Polo Team, The New York Blue who will be representing the US in the 2008 World Championships in Nepal. Visit Jay's Blog: www.JayKubassek.com - Visit Jay Kubassek's Website |
|||
Michel NerayMichel Neray has over 25 years of experience as an award-winning copywriter, an Internet pioneer, a tradeshow pitchman and a senior sales and marketing executive. An online pioneer, he was one of the first marketing professionals to embrace the Internet by building websites as early as 1993. In 1994, Michel co-authored a book entitled "The Great Crossover: Personal Confidence in the Age of the Microchip", which made it to Jack Canfield's Achiever's Recommended Reading List. Michel founded Portfolios.com in 1995, the world's first online source directory for creative professionals and one of the first websites based on community generated content. Since creating The Essential Message in 2003, Michel has helped thousands of independent professionals and entrepreneurs as well as growing corporations find a better way to differentiate, position and brand themselves. In 2005, his chapter "Everything Starts With A Conversation" was selected as the lead for the book, "Sales Gurus Speak Out" and re-published in 2008 for 'Awakening The Workplace Volume 3'. He is also a co-author of "In the Company of Leaders" (2008) with 40 top North American leadership experts. - Visit Michel Neray's Website |
|||
Anne BarrAnne Barr has over 26 years experience in sales and marketing, six years as a franchisee. She has assisted over 367 business owners and purchasers to achieve their goals in career change, transition and exit strategy. She holds the designation of Certified Franchise Executive from the International Franchise Association, Certified Business Intermediary from the International Business Brokers Association and Board Certified Broker from the Texas Association of Business Brokers. Anne is active in professional organizations, networking groups and volunteers for non-profit entities. As owner/operator of four successful businesses, Anne has proven people skills and enjoys helping clients find the right "fit" in business ownership. Visit www.FranchiseOpportunitySpecialist.com for more information about me and my company. - Visit Anne Barr's Website |
|||
|
To learn more about the Evan Elite Author Program please contact us. | |||
![]() | |
![]() Harvey Farr (Visit Harvey's Website) Harvey Farr started his career in public relations / marketing almost 30 years ago. He spent much of that time as senior vice president of Ruder Finn, an international public relations and marketing firm. At Ruder Finn, Mr. Farr represented such concerns as Mitsubishi Motors Corp., Nippon Telegraph & Telephone Co., The Academy Awards, CitiCorp, Union Bank, Executive Life Insurance Co. and many other national and international corporations. His areas of expertise include PR / marketing on behalf of the financial services industry, crisis communications (in conjuntion with law firms), nonprofit organizational campaigns, emerging companies and community relations programs. He is a sought-after speaker and currently offers workshops and seminars for companies seeking to provide employees with a better understanding of the public relations process. In addition to operating Farr Marketing Group, he also teaches advanced public relations at California State University, Los Angeles and the Center for Nonprofit Management.
| |
![]() |
|
|
![]() |
|
|
|
![]() |
| Modeling the Masters: Learn the true secrets behind Walt Disney's business success factors & grow your company! Video produced by Phanta Media |
|
|
![]() |
| Have you written articles that would be of value to entrepreneurs? Become an expert on our site by publishing them! Expose yourself to a wide audience, drive more traffic to your website and get more sales! Click Here for details. |
|
|
![]() | ||
|
| ||
|
|
|
Get advice & tips from famous business owners, new articles by entrepreneur experts, my latest website updates, & special sneak peaks at what's to come!
|
![]() |
|
|
![]() | ||
|
Guide To ERP Software
Business Management Software | ||
|
Top 50 Franchising Blogs
Top 50 Franchising Blogs | ||
![]() | ||
|
|
|
|
|
|||||||||||||||||||||||||||
|
|
||||||||||||





















