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The Small, Boutique PR Firm – A Better Model

Guest post by: Harvey Farr

Article Overview: As the marketing/PR industry undergoes changes, marketing/PR firms are changing as well. The large, bloated PR firm is fast becoming a thing of the past. The better model is a boutique firm with low overhead and access to talent and resources that can move on client campaigns quickly and with top-level expertise.

The Small, Boutique PR Firm – A Better Model

Ever since marketing, advertising and public relations agencies came into existence, the business model has always been pretty much the same. The large firms have slick senior-level executives who pitch new business and when they are awarded the business, they relegate it to lower level workers and hope the clients are happy.

But the world has changed. For one thing, fewer and fewer companies and organizations can afford the prices of a big marketing/PR firm. When one looks at the actual product that is delivered in relation to the cost by a large PR firm, it is clear that much of what clients pay for is overhead, not work product.

Hence more and more PR campaigns are being designed and implemented by smaller, boutique firms with specialized expertise. There are more and more talented, trained and experienced personnel who work from their homes or small offices now more than ever. That is why the boutique firm today can deliver quality work product equal to any large marketing firm for a fraction of the cost; by tapping all this talent and without the overhead.

Further, if a company is of modest size or a start up, they would usually get second rate treatment from a large Pr firm because it is only natural that firms give the most attention to the clients paying them the most. So the other advantage of working with a boutique firm is the attention that is given to all clients, because every client is important to the firm.

The next time you are considering working with a marketing/PR firm, take a look at a boutique firm. You’ll get the attention you want and the quality of work you deserve.

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Article Tags: boutique firm, boutique marketing firm, boutique pr firm, small marketing firm, small pr, small pr firm



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