WINNING OUTSIDE THE COURTROOM
WINNING OUTSIDE THE COURTROOM
Thank goodness we live in a civilized society.
Statistically, most businesses will eventually find itself on one side of a major lawsuit. Many, too many, are frivolous and should never be filed. But then again, companies can have legitimate disputes that necessitate lawyers, a jury and a judge.
And in a growing number of instances, adding to the litigation team will be a litigation PR consultant. In fact, litigation PR is becoming a normal part of the litigation process, along with the jury consultant and expert witness.
A litigation PR expert’s job is to tell clients’ story in a way that can’t be told in the courtroom. In court, there are strict rules of evidence and procedure must be followed, and lawyers need to adhere to the rulings of the judge. But unless the court imposes a gag order, which is only in the highest profile cases, litigants are free to discuss their case in the media and to influential target audiences
This is critical because every business has constituents who have a vested interest in the outcome of corporate litigation. These include employees, vendors, suppliers, customers, shareholders, investors, bankers and more. This is not to mention preserving the branding image a company has with the general public.
Because the outcome of any litigation is never certain until the verdict comes in, or a settlement is reached, companies should be pro-active in getting their message out to the audiences that are important to their survival and operation. In other words, even if an unfavorable decision comes down, a company that has taken steps to communicate with its important audiences can still land on its feet. It has a much better chance of moving forward because it has made its case directly to its important audiences, instead of leaving it to the court and opposing attorneys to do so.
Every law firm and corporation should consider the value a litigation PR consultant brings to the litigation team, and do so well before the gavel strikes on the opening day of court.
WINNING OUTSIDE THE COURTROOM - To learn more about this author, visit Harvey Farr's Website.
Like this article? Share it with your friends
There was a time when Americans would take their disputes to the streets, but today, the courtroom is society’s battleground.
Thank goodness we live in a civilized society.
Statistically, most businesses will eventually find itself on one side of a major lawsuit. Many, too many, are frivolous and should never be filed. But then again, companies can have legitimate disputes that necessitate lawyers, a jury and a judge.
And in a growing number of instances, adding to the litigation team will be a litigation PR consultant. In fact, litigation PR is becoming a normal part of the litigation process, along with the jury consultant and expert witness.
A litigation PR expert’s job is to tell clients’ story in a way that can’t be told in the courtroom. In court, there are strict rules of evidence and procedure must be followed, and lawyers need to adhere to the rulings of the judge. But unless the court imposes a gag order, which is only in the highest profile cases, litigants are free to discuss their case in the media and to influential target audiences
This is critical because every business has constituents who have a vested interest in the outcome of corporate litigation. These include employees, vendors, suppliers, customers, shareholders, investors, bankers and more. This is not to mention preserving the branding image a company has with the general public.
Because the outcome of any litigation is never certain until the verdict comes in, or a settlement is reached, companies should be pro-active in getting their message out to the audiences that are important to their survival and operation. In other words, even if an unfavorable decision comes down, a company that has taken steps to communicate with its important audiences can still land on its feet. It has a much better chance of moving forward because it has made its case directly to its important audiences, instead of leaving it to the court and opposing attorneys to do so.
Every law firm and corporation should consider the value a litigation PR consultant brings to the litigation team, and do so well before the gavel strikes on the opening day of court.
WINNING OUTSIDE THE COURTROOM - To learn more about this author, visit Harvey Farr's Website.
Like this article? Share it with your friends
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Michel NerayMichel Neray has over 25 years of experience as an award-winning copywriter, an Internet pioneer, a tradeshow pitchman and a senior sales and marketing executive. An online pioneer, he was one of the first marketing professionals to embrace the Internet by building websites as early as 1993. In 1994, Michel co-authored a book entitled "The Great Crossover: Personal Confidence in the Age of the Microchip", which made it to Jack Canfield's Achiever's Recommended Reading List. Michel founded Portfolios.com in 1995, the world's first online source directory for creative professionals and one of the first websites based on community generated content. Since creating The Essential Message in 2003, Michel has helped thousands of independent professionals and entrepreneurs as well as growing corporations find a better way to differentiate, position and brand themselves. In 2005, his chapter "Everything Starts With A Conversation" was selected as the lead for the book, "Sales Gurus Speak Out" and re-published in 2008 for 'Awakening The Workplace Volume 3'. He is also a co-author of "In the Company of Leaders" (2008) with 40 top North American leadership experts. - Visit Michel Neray's Website |
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 Harvey Farr (Visit Harvey's Website) Harvey Farr started his career in public relations / marketing almost 30 years ago. He spent much of that time as senior vice president of Ruder Finn, an international public relations and marketing firm. At Ruder Finn, Mr. Farr represented such concerns as Mitsubishi Motors Corp., Nippon Telegraph & Telephone Co., The Academy Awards, CitiCorp, Union Bank, Executive Life Insurance Co. and many other national and international corporations. His areas of expertise include PR / marketing on behalf of the financial services industry, crisis communications (in conjuntion with law firms), nonprofit organizational campaigns, emerging companies and community relations programs. He is a sought-after speaker and currently offers workshops and seminars for companies seeking to provide employees with a better understanding of the public relations process. In addition to operating Farr Marketing Group, he also teaches advanced public relations at California State University, Los Angeles and the Center for Nonprofit Management.
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