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Your Public Relations is Showing

Guest post by: Harvey Farr

Article Overview: PR is more than sending out your messages through the media. It entails every contact you have with the public, and many you might not even realize.

Your Public Relations is Showing

When most people think of PR, they think of news releases, interviews, news conferences, special events and so forth. Yes, this is basic PR campaigning. But good public relations is much more than that. It involves every contact a company or a person has with the public.

A prime example is one that is often overlooked. Some companies will spend hundreds of thousands of dollars telling their target audiences how wonderful their product or service is, but then when a potential customer acts and actually picks up the phone to call, they are welcomed into voice mail hell. Is there anything more frustrating that a phone system that asks you to speak or press option after option to try to get a human being on the phone?

Why do companies do this? Wouldn’t it make more sense to spend a few dollars and have someone actually answer the telephone? Yes, it is less expensive to install a computer phone system that directs callers, but what is the cost in bad PR? Not bad PR as in a bad story in the newspaper. Rather, bad PR in the sense of infuriating potential or current customers. After all, a company’s “public” can be a thousand people or one person.

The business community should be more aware of the personal relationship it needs to establish with each customer instead of only focusing on the mass public. Successful corporations are built on satisfied customers who become repeat customers who tell their friends about companies they enjoy doing business with. To write off the individual is a huge mistake. The marketplace is nothing more than a collection of individuals and companies who understand this are destined to find success as they maneuver the intricacies of conveying their message.

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Article Tags: corporations, marketing, PR, public relations



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