Harvey Farr Articles

WINNING OUTSIDE THE COURTROOM - Click To Read Article
How A Solid Litigation PR Strategy Can Assure Victory, Regardless of What Happens in the Courtroom

When Hiring A PR Firm Think Small - Click To Read Article
More and more companies are opting for small PR operations rather than large PR firms. The primary reason is cost. There are many one and two person shops who have the experience of senior-level PR pros, but don\'t have to charge the high fees because they don\'t have the high overhead. So why pay for your PR firm\'s fancy offices and get junior account executive experience when you can get a seasoned pro for less money. It just makes sense.

SmartPR The Future of Marketing - Click To Read Article
In this rapidly changing, technology-driven age, with new trends emerging virtually daily, every company must approach their marketing in the most strategic, smartest and cost-effective manner possible. Gone are the days when a company can simply buys ads and wait for the cash register to ring. Today good marketing requires an intimate knowledge of your target markets and how to best reach them. PR is fast-becoming the marketing system of choice, and SmartPR is the only way to go. That is what we do for our clients. And it works.

Reputation Preservation in a Crisis - Click To Read Article
Every company and organization should have a crisis communications plan in place. The risk of not having one is just too great, for you never know when or how a crisis will strike. And every crisis has the potential to put your reputation at risk. Here are some tips on how to create a plan.

Public Relations Is Not Just For PR Pros - Click To Read Article
Good public relations involves the participation of everyone in an organization – from the guard downstairs to the CEO. Instilling a sense of public relations consciousness in employees’ should be a primary goal of all organizations. Today many firms train all their employees in public relations basics to make the entire organization PR savvy.

Nonprofit PR Marketing With a Mission - Click To Read Article
Successful nonprofit organizations understand that to attract funding, they must promote their agency as a brand, just like commercial enterprises. Every nonprofit should create and implement a public relations / media relations program to let potential funders, supporters and volunteers know who they are and what they do. This is a must for effective fundraising. With all the nonprofits in the country, getting media exposure is competitive and not an easy task. But it can be done as this article outlines.

Marketing in Tough Economic Times - Click To Read Article
Marketing And PR Are Often The First To Go When Times Get Tough; Does This Make Sense?

How To Hire A PR Firm - Click To Read Article
10 Tips to Help You Find the Right PR Firm to Represent Your Company or Organization

How to Find a PR Firm Thats Right for You - Click To Read Article
Hiring a PR firm sounds easy, but is it?

Cut Costs and Add Value to Your Marketing at the Same Time - Click To Read Article
With the sluggish economy, companies have to cut costs, but that doesn’t mean decreasing the ability to market effectively.

Business to Business PR - Click To Read Article
Good public relations is much more than creating a great image and generating stories in the media. It is also paying attention to one-on-one PR to make the sale when a prospect calls. And for many businesses, that is the most critical public relations a company can have.


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