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Len Stein Articles

Written by: Len Stein

“Thought Leadership,” the Next Public Relations Frontier - Click To Read Article
Converging forces are at work to revolutionize public relations as practiced in today’s social media landscape. Business now finds itself compelled to open new channels of communications in its’ quest to influence its’ publics and to establish a position of “thought leadership.” Thought leadership is rapidly emerging as the key to enhancing company, and entrepreneurial, credibility and to influence decision-makers in every field of endeavor.

Thought Leadership – 10-cents on the Dollar, Try Public Relations - Click To Read Article
Times are tough and likely to get tougher for creative marketers who toil for major brands. As leading advertisers continue to adjust (read slash) their budgets in the face of client cutbacks (though marketing gurus urge maintaining or increased spending in recessions) creative vendors of all stripes will face pass-along cutbacks, unless... they can make themselves indispensable.

Where Has All the Trust Gone? - Click To Read Article
Americans, we the people, have become a distrustful lot of late, hardly surprising news given our Recessionary new world order that is rammed home daily in headlines detailing the failures, cover-ups, and worse, of corporate America and its leaders.

Want an Effective PR Campaign? Write the Book - Click To Read Article
The “book” is the key to establishing a lasting leadership position that delivers significant benefits, from frequent media interview requests, oftentimes paid speaking invitations, etc

The Not Surprising Failure of Corporate Blogging - Click To Read Article
blogs and brand social network profiles have not gained the trust of traditional information sources such as newspapers, internet portals and personal blogs,

The Ascent of Earned Media - Click To Read Article
Brands and marketers are rapidly leaving the orbit of “paid media” dominance and entering the gravitational pull of the age of “earned” and “social media

PR, Get the Lead Out - Click To Read Article
Mattel recalled more than a million Fisher Price toddler toys contaminated by lead paint in Chinese factories. What is the role of public relations in such situations.

No Way to Treat “Friends” Facebook Nation gets its Magna Carta - Click To Read Article
The granting of Facebook nation’s Magna Carta by King Zuckerberg, is the result of a popular revolt that nearly instantaneously spread globally among its 175 million netizens with significant impact on public relations professionals





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