Bill Stoller Articles

Ultimate PR Edge Get Reporters To Open Your Email - Click To Read Article
You know that getting publicity is vital to the health of your business. You probably also know that e-mail is the way most publicity seekers get in touch with reporters to score that precious coverage. Here’s what you don’t know: The vast majority of e-mails sent to journalists never get read.

The 10 Commandments of Press Releases - Click To Read Article
In baseball, it’s said that you know an umpire is top-notch when you never notice his presence. If he’s doing his job, he won’t call attention to himself in any way. It’s much the same for the writer of a press release. When the recipient of a release focuses only on its content -- and not on its creation -- the writer has succeeded. With that in mind, here's The 10 Commandments of Press Releases:

The 10 Most Common Publicity Mistakes Dont Sabotage Your Success - Click To Read Article
The number one rule of being successful in the world of publicity (or in just about any other field, for that matter): Don\'t sabotage your efforts with dumb -- and easily correctable -- mistakes. Here then are the dumb things that publicity seekers do. Avoid them, and you\'ll be well on your way to scoring great coverage!

The Four Seasons of Publicity Building an All Year Publicity Machine - Click To Read Article
For hard-core publicity insiders, though, there’s a rhythm togenerating coverage, based upon the natural ebb and flow of theseasons. Such an approach can help you score publicity throughoutthe year, and will help keep your eye on the ball from Januarythrough December.

Smashing the Myth of the Press Release - Click To Read Article
Somehow, the press release has taken on a magical reputation as the alpha and omega of publicity. Wanna become rich? Send out a press release. Wanna become famous? Press release. Wanna get on the cover of Newsweek? Press release.

Publicity From Thin Air - Click To Read Article
What do top publicists do to get news coverage for clients whohave no news to share?They create opportunities for publicity from thin air. A goodpublicist can quite literally invent a story that the news mediawill eat up. And, best of all, they’re usually stories that canbe presented with little or no adjustment year after yea

How To Create An Online Newsroom The Media Will Love - Click To Read Article
There’s another great advantage provided to publicity seekersby the Internet -- the ability to create an \"online news room\".In the \"old days\", the press kit reigned. Big bulky foldersloaded with press releases, glossy photos and slides werestandard. They were expensive to design, costly to reproduce andrequired lots of manpower and postage to assemble and distribute.Today, you can simply direct a reporter to a web URL, where allyour press materials and high definition artwork awaits, ready tobe used. It’s a huge time and money saver.T


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