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Five Steps to More Effective Press Releases
Written by: Henry StimpsonArticle Overview: Take these five steps to make sure your news releases get noticed
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Free Download - PR Lessons from the Delphic Oracle By Henry Stimpson |
Five Steps to More Effective Press Releases
Make it a real news story. What’s truly new or different here? Does your news indicate an industry trend? Does your product or service help people save or make money or improve their lives? The news media won’t run free advertisements lightly disguised as news releases. Superlatives and fluff just hide the real news editors and reporters are hungry for. Feed them real meat and they’ll bite!
2. Customize your releases according to your audience. Let’s say you have a new service or product that’s of interest to both your distributors and your customers. An effective release for the trade publications will read differently than the version for consumer media.
3. Make the writing clean and easy to understand at first glance. So many companies are so eager to stress that their product or service is so state-of-the art that they pack in so many adjectives that the poor editor has no idea what it’s about. Never make readers strain to get your meaning. Use easy words. Simplify and dramatize, especially in the lead paragraphs. More technical, difficult information can be brought in lower down in the story.
4. Maintain well-tended, up-to-date mailing lists that include everyone who’s relevant. Make sure to include freelance writers on your lists and maintain separate lists of consumer and trade media.
5. Supplement your own lists with distribution via Business Wire, PR Newswire or a similar service. For a reasonable price, these services will distribute your release to both consumer and trade media—and, perhaps most important, to thousands of Web sites worldwide. That means that many people can read your release before the traditional print media pick it up.
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About the Author: Henry Stimpson RSS for Henry's articles - Visit Henry's website  He founded Stimpson Communications - http://www.stimpsoncommunications.com - in 1984. The firm’s clients have been covered in The New York Times, Forbes, The Wall Street Journal, BusinessWeek, The Boston Globe, USA Today and Fortune, leading trades in various industries, television and radio, and the Web. Previously, he was a spokesman, writer and editor with Commercial Union Insurance Companies and an account executive with Schneider Parker Jakuc Public Relations in Boston. He received his master's degree from Simmons College and his bachelor’s degree from Boston University. Henry holds the Public Relations Society of America’s APR designation. He’s ghostwritten hundreds of articles for clients and has also written on PR, investing and marketing for Boston Business Journal, The Boston Globe, The National Underwriter, Insurance Times, Independent Agent, Professional Agent, Human Resource Executive, Mass High Tech, PR Week, Risk & Insurance, Financial Planning, Financial Services Times, Fidelity Focus, Fidelity Stages and others. He can be reached at henry@stimpsoncommunications.com. Click here to visit Henry's website   Five Steps to More Effective Press Releases Thoughtleading Is PR and PR is Thoughtleading Unleash AttentionGetting Power in Your Bio You Can Quote Me PR Lessons from the Delphic Oracle |
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- In order to write a press release, you must determine the subject of your story. It can be about an event that affects your industry, or it can be about a change in your company that will affect your customer base. Press releases are in all actuality ‘cookie cutter’. Once you get the hang of writing them, all you have to do is fill in the blanks. Press releases conform to an established format.
Press Release Builder Tool
- Hi Shri - I would be happy to. What do you need from me? Please PM me the details.
Also, if anybody has suggestions for how to make the Press Release Builder Tool more valuable please let me know!
Re: Sales with no start up fees.
- Hi Mary,
Maybe you have something New to offer.
You can write an article of something new you have to offer. Then submit it. Following that rewrite it into a Press Release, indicating the need of support to promote it.
Just an idea.
Be blessed
Beat
Re: Money Does Not Guarantee Happiness
- Thanks for singling this point out, Chris.
One book that comes to mind that covers it in an overall approach is "The 7 Habits of Highly Effective People" by Stephen Covey.
He addresses our inner life and the way it can change our effectiveness home and at work. There are corporations who have taken this model and effectively molded their business around it.
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- Hi Orxan,
Thanks a lot for giving time and the information provided. Yes, I have been doing Press releases and posting blogs too. These are the primary marketing tools for any business in todays scenario. I'd further appreciate any ideas or steps that can be initiated to market SNet.
Any more suggestions will be certainly appreciated.
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