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Thoughtleading Is PR and PR is Thoughtleading
Written by: Henry StimpsonArticle Overview: Thought-leadership is an integral part of PR, and vice versa.
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Free Download - PR Lessons from the Delphic Oracle By Henry Stimpson |
Thoughtleading Is PR and PR is Thoughtleading
“Thoughtleading” is a key part of a sound business-development strategy. Positioning yourself and your firm as leading-edge thinkers involves publishing articles and perhaps books, speaking regularly to professional groups and getting yourself noticed by the media.
While thoughtleading is crucial for professional service providers, it’s invaluable for any organization that’s producing a product or service that’s less generic than hog bellies.
Studies indicate that a quantifiable ROI from thoughtleading can be measured. Kennedy Information, the nation’s premiere management consulting think-tank, has found that firms and individual consultants at the topmost point of the compensation chart are paid far better than the remaining 99%. When asked how the top 1% manage this, the response is clear: “Those highest revenue-producers are the ones who regularly publish articles and books, do speaking engagements, and connect with the media,” the Kennedy people explain. “They are the thoughtleaders.”
Another recent study correlated increased revenue with publishing, speaking, media exposure and other thoughtleading actions, adding that thoughtleading’s ROI will be measurably high when thoughtleading actions are integrated with a firm’s more traditional marketing and sales activities. Article-publishing ROI, for example, incorporated in the marketing and selling pipeline, can be measured by asking prospects if the firm’s published articles had played any part either in their initial decision to approach the company or in their ultimate decision to do business with the company.
For more information on thoughtleading, I recommend my colleague Ken Lizotte’s new book, The Expert’s Edge (McGraw Hill). It’s easy to read, thought provoking and comprehensive. It’s just hitting the bookstores and is available at Amazon.com.
Can Becoming a “Thoughtleader” Give You an Edge? Attempts to Quantify Its ROI Say YES
Publish a Book and Leave Your Competition Behind
To “Advertise” Your Ideas, Publish Articles!
Article Tags: amazon, bellies, bookstores, business development strategy, edge thinkers, hog, individual consultants, initial decision, ken lizotte, leading edge, management consulting, mcgraw hill, media exposure, professional groups, professional service providers, revenue producers, sound business, speaking engagements, topmost point, traditional marketing
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About the Author: Henry Stimpson RSS for Henry's articles - Visit Henry's website  He founded Stimpson Communications - http://www.stimpsoncommunications.com - in 1984. The firm’s clients have been covered in The New York Times, Forbes, The Wall Street Journal, BusinessWeek, The Boston Globe, USA Today and Fortune, leading trades in various industries, television and radio, and the Web. Previously, he was a spokesman, writer and editor with Commercial Union Insurance Companies and an account executive with Schneider Parker Jakuc Public Relations in Boston. He received his master's degree from Simmons College and his bachelor’s degree from Boston University. Henry holds the Public Relations Society of America’s APR designation. He’s ghostwritten hundreds of articles for clients and has also written on PR, investing and marketing for Boston Business Journal, The Boston Globe, The National Underwriter, Insurance Times, Independent Agent, Professional Agent, Human Resource Executive, Mass High Tech, PR Week, Risk & Insurance, Financial Planning, Financial Services Times, Fidelity Focus, Fidelity Stages and others. He can be reached at henry@stimpsoncommunications.com. Click here to visit Henry's website   Thoughtleading Is PR and PR is Thoughtleading Five Steps to More Effective Press Releases You Can Quote Me Unleash AttentionGetting Power in Your Bio PR Lessons from the Delphic Oracle |
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