Ken Lizotte Articles

Turn to Your Customers to Solve Flat Sales and Customer Churn: Customers Determine Your Value! - Click To Read Article
The world isn’t flat and sales revenue shouldn’t be either. But reality is staring you in the face, and everything signals flattening sales. You’re convinced that the sales department is working just as hard as last year, and there have been no cuts in the marketing or advertising budgets. The company’s products and services have been around a long time and have earned a reputation for delivering value. So, what’s the problem?

To “Advertise” Your Ideas, Publish Articles! - Click To Read Article
Looking for a novel way to market your professional expertise without spending huge amounts on advertising or PR services? Try writing about your key concepts and specialized knowledge in an article for publication in a business magazine. Publishing your ideas offers a special kind of business promotional opportunity that contributes specific value to your targeted market as a whole. In effect, you are hawking and teaching at the same time, the best of all possible worlds.

Publish a Book and Leave Your Competition Behind - Click To Read Article
By writing a book, you fit all the pieces of your expertise neatly into place. Your insights and lessons learned combine to fill your book’s pages resulting in an alluring record of your current value proposition. While much of this can also be said about writing articles, a book ups the ante, strutting your stuff thoroughly, glamorously and uniquely.

Public Speaking: Its Many Benefits Can Grow Your Business - Click To Read Article
Smart professionals well understand the value of relationship building in developing and keeping new business. What better vehicle to further such cause than an event at which you are a featured speaker? Speaking multiplies the benefits of networking by initiating face-to-face personal connections. By addressing a topic which illustrates something you know about, you’ll be pleasantly surprised at how fruitful public speaking can be. New prospects and clients will come out of the woodwork... or at least the folding chairs!

Can Becoming a “Thoughtleader” Give You an Edge? Attempts to Quantify Its ROI Say YES - Click To Read Article
Have you ever thought about or noticed a competitor utilizing “thoughtleading” as a business development strategy? Positioning yourself and your firm as leading-edge thinkers in your field involves publishing articles and books, speaking regularly to professional groups, getting yourself noticed by the media and surveying your target market in order to produce research data that only you possess.


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