|
Effectively Using PR Tactics: Seven Tips To Boost Brand Awareness - Click To Read Article
In my opinion, the greatest sin in the public relations realm is the sin of doing absolutely nothing and then wondering why the media aren’t paying attention to you (or, in the case of a crisis, are eating you alive). As a small business owner or manager, you can arm yourself with a copy of Full Frontal PR or Public Relations For Dummies and engage in “do it yourself” PR. Or, you can contract with a PR consulting firm to assist in the process.
How Public Relations Helps To Keep Your Numbers Trending Upward - Click To Read Article
All too often PR is viewed simply as product publicity and a support tactic of the marketing effort. This article is intended to broaden your perspective and outline ten ways that public relations contributes to bolstering revenues – either by adding directly to the coffers or helping avert major losses.
Public relations looks at all the target groups – often called “publics” – who influence the success of your company or organization. Here’s how PR can help you:
Getting The Media Attention You Deserve - Click To Read Article
By all accounts your company is successful. But, does it seem everyone else is receiving media attention but you? Here’s what you can do, according to Maggie Chamberlin Holben, Denver PR consultant and owner of Absolutely Public Relations:
Like this article? Share it with your friends
 |
Related Articles |
|
 What To Do When Public Relations Fails
|
| |
Sometimes "public relations" strategies fail to deliver the intended results. Whether it is "selling" a product, a policy or an organization, there are several common pitfalls which public relations strategies m...
|
|
Why use PR
|
| |
In simple terms, we think of PR as communications management. It creates awareness, educates and influences public opinion, promotes and protects reputations and encourages organisations to communicate.
|
|
Advertising and Public Relations
|
| |
So, you’ve got some extra money to put towards your company and you’re not sure whether to spend it on advertising or public relations. Many entrepreneurs are confused about the difference between the two and which ...
|
|
Business to Business PR
|
| |
Good public relations is much more than creating a great image and generating stories in the media. It is also paying attention to one-on-one PR to make the sale when a prospect calls. And for many businesses, that...
|
|
What is Public Relations
|
| |
In the last decade, there has been much malignment of the field of public relations. Much of the criticism comes from the old stereotype of the circus barker who would say and promise anything so that the public wou...
|
|
|
Maggie Holben
(Visit Maggie's Website)
Maggie Chamberlin Holben, owner of
Denver-based Absolutely Public Relations,
is accredited by the Public Relations
Society of America and is a member of its
Counselors Academy. In addition she was
recently certified as an Industry Analyst
Relations Practitioner. Specializing in
media relations, Holben has taught both
advertising and PR on the university
level. She currently owns and operates
PublicRelationsNewsroom.com,
Online-Presskit.com, Expert411.com and
DenverPRNewsroom.com. National placements
include Inc., More and Entrepreneur
magazines, USA Today, First For Women and
Redbook. Go to www.absolutel
ypr.com for additional information.
|
|
|
Maggie Holben's
Complete
List Of
Public-Relations
Articles
|
|
If you enjoyed this article, get Maggie Holben's Complete List of Public-Relations Articles For FREE!
|
|
|
|
