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Dont forget your internal communication and employee recognition - Click To Read Article
Entrepreneurs tend to focus on their external audiences. They grapple with the problems of satisfying customers, shareholders, bankers, suppliers, advisers and other parties. In all this activity it is easy to overlook the fundamentals of a productive workplace. One of the lowest-cost and most powerful ways to have productive and innovative employees is to use simple employee recognition techniques as a communication and relationship builder.
You will get better results if your publicity has a strategic purpose - Click To Read Article
Too often, business people try to create good news coverage whenever they see an opportunity. They don’t give any real thought about the strategic potential of the news coverage. Instead, best-practice media relations activity involves a clear, strategic link to your organizational mission and goals.
This article outlines the key elements of strategically based media relations
How to take a strategic approach to speaking opportunities - Click To Read Article
Public speaking is a leadership role. Speeches are a powerful way to communicate directly with target audiences – and a speech can be leveraged by follow-up internal and external publicity. There are ways to ensure speech opportunities support your corporate goals, and you can strategically evaluate different speaking opportunities.
Make it easy for journalists to find information in your website - Click To Read Article
Traditional media relations activity has consisted of a ‘push’ approach to providing information to the media. The Internet requires a ‘pull’ approach in which a journalist obtains information from your website only when they want it. The big advantage of having media information available on your website is that it is instantly available 24/7. But first, you need to make it easy for journalists to find what they want.
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Kim Harrison
(Visit Kim's Website)
Kim Harrison is Principal of Cutting Edge
PR. He markets a series of e-books on
public relations and publishes a free,
fortnightly PR newsletter from his
website, www.cutting
edgepr.com. His 25 years of
wide-ranging PR experience are the
foundation for his work as a consultant,
author and Internet marketer. Kim is Vice
President of the Western Australian branch
of the Public Relations Institute of
Australia and has run the Institute's
professional development program for the
past five years.
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