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The PR genius who fell from grace - Click To Read Article
Brilliance in public relations can sometimes be a two-edged sword. There are many unfortunate business cases in which a company launched a successful campaign which stimulated public imagination, then was unable to deliver on the promise. This article looks at the case of the Thai Prime Minister who used an armoury of PR weapons to win popularity and then fell from grace when those very same weapons were used against him.
Sweet Buns in Bangkok and the Tipping Point - Click To Read Article
The power of word of mouth - how to use it to create a buzz about your business
Busy, frantically busy or unbelievably busy? - Click To Read Article
Learning the art of the impossible – how to be a relaxed PR person with time for the big things that do count
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Bronwen Evans
(Visit Bronwen's Website)
Bronwen Evans is a senior public relations
practitioner based in Bangkok with more
than 20 years experience in public
relations and journalism. She is a
director of the Bangkok Chapter of the
International Association of Business
Communicators. You can see more of her
articles at www.faasai.com
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