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Appointing a Public Relations Agency: A How-To for SMEs - Click To Read Article
Your business has finally reached the point where your secretary/PA has told you that writing press releases was not in her job description. This is the time to seek help from a public relations professional.
This white paper covers in-house versus outsourced, method of operation (retainer, per project or hourly rate), budget, objectives and agency selection.
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Wendy McWilliams
(Visit Wendy's Website)
Wendy McWilliams has more than 20 years
experience in leading public relations
consultancies in London (UK) , Sydney and
Melbourne (Australia). Wendy established
WMC Public Relations in 1992 < www.wmcpr.
com.au > after she saw the need for a
flexible, proactive and cost effective PR
company that offered a personal level of
service. Wendy is well placed to undertake
the full gamut of public relations
requirements for large and small private
and public sector organisations.
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