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Wendy McWilliams Articles

Written by: Wendy McWilliams

Why You Should Enter Awards - Click To Read Article
Winning a business or industry award provides independent recognition of your expertise and success. And if promoted well, it allows you to stand out from your competitors. Reasons why organisations should enter awards include the opportunity to raise the profile of the company, demonstrate you are well-run and successful, attract media coverage, increase the company's appeal to potential investors and be seen as a good employer, which can help attract top flight staff. Winning is also a fantastic morale booster for everyone and sometimes provides a valuable prize.

Appointing a Public Relations Agency: A How-To for SMEs - Click To Read Article
Your business has finally reached the point where your secretary/PA has told you that writing press releases was not in her job description. This is the time to seek help from a public relations professional. This white paper covers in-house versus outsourced, method of operation (retainer, per project or hourly rate), budget, objectives and agency selection.

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About the Author: Wendy McWilliams
RSS for Wendy's articles - Visit Wendy's website

Wendy McWilliams has more than 25 years experience in leading public relations consultancies in London (UK) , Sydney and Melbourne (Australia). Wendy established WMC Public Relations in 1992 < http://www.wmcpr.com.au > after she saw the need for a flexible, proactive and cost effective PR company that offered a personal level of service. Wendy and WMC PR is well placed to undertake the full gamut of public relations requirements for large and small private and public sector organisations.

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WMC Public Relations
More from Wendy McWilliams
Why You Should Enter Awards
Appointing a Public Relations Agency A HowTo for SMEs


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