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Appointing a Public Relations Agency: A How-To for SMEs - Click To Read Article
Your business has finally reached the point where your secretary/PA has told you that writing press releases was not in her job description. This is the time to seek help from a public relations professional. This white paper covers in-house versus outsourced, method of operation (retainer, per project or hourly rate), budget, objectives and agency selection.


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About The Author


Wendy McWilliams
(Visit Wendy's Website) Wendy McWilliams has more than 20 years experience in leading public relations consultancies in London (UK) , Sydney and Melbourne (Australia). Wendy established WMC Public Relations in 1992 < http://www.wmcpr.com.au > after she saw the need for a flexible, proactive and cost effective PR company that offered a personal level of service. Wendy is well placed to undertake the full gamut of public relations requirements for large and small private and public sector organisations.

Wendy McWilliams is a Bronze author on EvanCarmichael.com
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