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Mike Schwager Articles

Written by: Mike Schwager

GETTING YOUR MESSAGE ACROSS - Click To Read Article
The nuts and bolts of effective media relations.

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About the Author: Mike Schwager
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Mike Schwager specializes in publicity, writing (Op-Eds,speeches), media interview & crisis training, counseling in positioning/branding, cause-related marketing, book or website titling, and celebrity networking. Mike began his communications career at CBS News and as a writer for CBS Audience Services in New York. He then entered the public relations arena as a media specialist for Burson-Marsteller; as president of Michael Klepper Associates in New York; and as president of his own agency, The Media Relations Group. At MRG, Mike led campaigns that generated wins for such clients as: World Vision, Magazine Publishers of America, ABC/Capital Cities Publishing, United Negro College fund, IBM, Tadiran and Kelloggs. He also mounted hugely successful book campaigns including Swim With The Sharks Without Being Eaten Alive. Mike Schwager is currently president of Worldlink Media Consultants. He ran game-changing campaigns for Opportunity International, CURE International and Geneva Global, having put these organizations on the media map for the first time in their histories. Endorsements can be found at: http://mediamavens.com/testimonials.htm

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GETTING YOUR MESSAGE ACROSS


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